Advertise in Exame: What Brands Need to Know
Advertise in Exame to reach Brazilian executives, entrepreneurs and investors through one of the country's best-known economy and business titles. Its editorial centres on business management, the Brazilian economy and long-form special reports, so your message sits among readers who follow companies and markets.
For global advertisers, Exame is a recognised route into Brazil's business and investor community, in print and on exame.com. Creative in Portuguese, planned and booked by our expert team at Masscom, keeps the message natural for Brazilian readers.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why Exame Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Brazil
Why Exame Matters in Brazil
Exame began in 1967 as an economic insert in technical magazines and became a standalone magazine in 1971. In 2017 it marked its 50th anniversary with a redesign, a new Dados & Ideias section and seven special reports (Exame, July 2017).
Its journalism is focused on the economy and business, with long-form reports based on conversations with economists, political scientists and executives, which positions it for business and investor readers.
What the Published Data Says About the Audience
- Heritage. In print since 1967 as an insert and as a standalone magazine since 1971 (Exame, 2017).
- Editorial focus. Economy, business management and special reports, as shown in the title's 50th anniversary edition (Exame, 2017).
- Digital. The exame.com website carries daily business news, with newsletters and a WhatsApp channel listed on the site.
- Reader type. Executives, entrepreneurs, investors and business-minded professionals, in the Masscom planning view.
A Media Planner's View: Where to Place
Use Exame for executives, entrepreneurs and investors across Brazil, with print for considered brand and investment messages and exame.com for continuous reach. Special reports and economy coverage are the natural settings for banking, wealth and corporate advertisers.
Where the brief calls for broader Brazilian coverage, we combine Exame with other business titles and with airport media, so that decision makers meet the message in more than one place.
Masscom Expert Recommendation: Why Advertise Here
Exame has covered Brazilian business for decades and carries the weight of a title that executives and investors know. Brands in banking, wealth management, property, technology and professional services use it because its readers are the people those offers are built for.
How we would use it. Pair a print placement with exame.com, and align messaging with special reports and economy coverage. Creative is adapted into Brazilian Portuguese, with timing set around key business and market moments.
Our guidance. Brazil is a large market with strong regional business centres, so we set the geographic and format mix as part of the plan.
How We Would Run Your Exame Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted for Portuguese, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in Exame?
- Print display. Advertising in the Exame business magazine.
- Special reports. Placements aligned with long-form economy and business features.
- Website. Digital placements on exame.com planned alongside print.
- Newsletters. Email placements to business readers, planned with the digital package.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in Exame?
Exame is a recognised Brazilian business title with a long publishing history, serious economic coverage and a strong website. It gives advertisers a credible setting to reach executives, entrepreneurs and investors in Portuguese.
Key Reasons Advertisers Choose It
- A business-first title. Economy and management coverage attracts decision makers.
- Long publishing history. More than five decades of business journalism in Brazil.
- Print plus digital. The magazine and exame.com work together in one plan.
Book Exame Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Exame.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in Exame?
Our expert team at Masscom Global plans and books Exame placements. Share your objective, budget and dates, and we handle formats, lead times and creative coordination.
Does Exame reach high-net-worth individuals and investors?
Yes, in the way a leading business title does: its readers are executives, entrepreneurs and investors who make financial decisions for companies and for themselves. That makes it a strong fit for private banking, wealth, property and investment advertisers.
Where should I advertise to reach investors in Brazil?
Exame is one of the main business titles in the country, and we can combine it with other financial media and airport placements. Our expert team at Masscom plans the mix from one brief.
Is print or exame.com better for reaching business readers?
Print builds presence with executives through special reports and features, while exame.com gives daily reach. We usually combine the two.
How much does Exame advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Do you handle Portuguese creative for Brazil?
Yes. Our expert team at Masscom Global coordinates localisation into Brazilian Portuguese and can combine Exame with airport media in your wider plan.
