Dubai International Airport (DXB) is a global marketplace in motion. With over 80 million passengers annually, including affluent travelers, business elites, and tourists from every continent, DXB offers unmatched access to an international, high-income audience.
Across every critical airport touchpoint—Departures, Arrivals, Boarding Gates, Immigration, and Duty-Free Shopping—strategically placed digital screens are now available to spotlight brands with stunning clarity, frequency, and scale.
Premium Exposure Zones Across the Airport Journey
1. Departure Digital Gates – Terminal 3
Ideal for targeting Emirates flyers and long-haul premium travelers, these digital screens are positioned near boarding gates where attention levels are high and dwell time is substantial. Passengers absorb content while waiting to board, making it a prime moment for brand storytelling.
Advertiser Gains:
- Direct engagement with high-spending international travelers.
- Extended viewing duration and repeat impressions.
- Ideal environment for premium, high-conversion messaging.
2. Immigration Grand Screens – Terminal 1 and Terminal 3
Immigration areas naturally channel every arriving passenger through a fixed pathway—creating an ideal setting for high-impact, unskippable video exposure.
Advertiser Gains:
- Guaranteed reach across all nationalities and traveler segments.
- 100% share-of-voice zones with minimal distraction.
- Elevated screen formats perfect for cinematic or luxury brand visuals.
3. Arrival Passport Control Screens
A unique opportunity to make the first brand impression as travelers officially enter the UAE. This zone captures the transition between global mindset and local exploration.
Advertiser Gains:
- Reach arriving tourists, business visitors, and VIPs.
- Perfect for local brands targeting inbound customers.
- High retention thanks to queue-based viewing time.
4. Boarding Gates Digital Network
Digital screens embedded across various boarding gates maximize reach for travelers heading out of Dubai to over 260 destinations worldwide. Whether business or leisure, these outbound flyers are in planning and spending mode.
Advertiser Gains:
- Global outbound audience segmentation.
- Strong visual recall in low-distraction settings.
- Tailorable creatives by destination, time of day, or airline.
5. Shopping Corridor Digital Screens
Where luxury meets action. Dubai Duty Free is among the highest grossing retail locations in the world, and digital placements in this zone enable brand integration at the point of retail desire and decision.
Advertiser Gains:
- Influence purchase behavior in real time.
- Drive footfall toward branded zones or promotions.
- Engage luxury-focused consumers with high buying intent.
Why Advertise at DXB?
Dubai International Airport is more than a transport hub—it’s a global brand arena. Here's why advertisers repeatedly prioritize it in global campaigns:
📍 Strategic Visibility: Every screen is placed at a high-traffic, high-dwell point for consistent exposure.
🌍 Unrivaled Audience: Tap into a demographically diverse, financially affluent international traveler base.
🚀 Premium Brand Fit: Ideal for luxury, technology, finance, travel, automotive, and fashion sectors.
Everything Managed for Maximum Campaign Impact
Launching a campaign at DXB comes with full support from global media planning experts—ensuring compliance, creative formatting, and precise scheduling.
✅ Free Campaign Planning & Expert Assistance
✅ Live Monitoring & Performance Reporting
✅ Fast Activation Timelines
✅ 100% Execution Success Rate
