Advertise in De Tijd: What Brands Need to Know
Advertise in De Tijd to reach Belgian investors, business owners and senior executives through the country's Dutch-language financial daily. Markets, companies and personal finance sit at the centre of the paper, so your message appears among readers who manage and grow money.
For global advertisers, De Tijd is the focused route into the Flemish and Brussels business and investor community. Its sister paper L'Echo covers the French-language market, so one plan can cover both languages.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why De Tijd Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Belgium
Why De Tijd Matters in Belgium
De Tijd is Belgium's Dutch-language business daily. Its publisher positions it, with French-language L'Echo, for entrepreneurs, managers, investors and decision makers with considerable purchasing power, and credits it in the Trust in News study (Kantar, 2018) as the most reliable news brand in Belgium.
What the Published Data Says About the Audience
- Print coverage. 1,484,200, listed in the publisher's De Tijd and L'Echo print one-pager (CIM Coverage 2022).
- Circulation. 280,180 (CIM Circulation 2021, same one-pager), five issues a week.
- Wealth products. Finance inserts and a wealth magazine aimed at wealthier readers.
- Not published. We found no net-worth or investor count.
A Media Planner's View: Where to Place
Use De Tijd for business owners, executives and investors in Dutch-speaking Belgium, and pair it with L'Echo to cover French-speaking Belgium. The finance inserts and wealth magazine are the natural slots for private banking, investment and luxury messaging.
Masscom Expert Recommendation: Why Advertise Here
De Tijd is the Belgian financial daily, and for investors and business owners in Flanders and Brussels it is the obvious choice. Brands in wealth management, banking, property and professional services use it because the readers are the people those services target.
How we would use it. Combine print with the website and the investing sections, and consider the weekend editions for lifestyle and premium products. Use Dutch for Flanders-facing creative.
Our guidance. Belgium is multilingual, so we decide the right mix of Dutch and French creative for your audience as part of the plan.
How We Would Run Your De Tijd Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted for Dutch and French, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in De Tijd?
- Print display. Advertising in the Dutch-language business daily.
- Finance inserts. Finance-focused inserts aimed at wealthier readers.
- Wealth magazine. A title aimed at readers with multi-million financial assets.
- Digital. Placements planned alongside print.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in De Tijd?
The Trustmedia network reaches entrepreneurs, managers, investors and decision makers. The 568,700 readership figure is from CIM 2018-19, so our expert team at Masscom confirms current audience data before a plan is finalised.
Key Reasons Advertisers Choose It
- A decision-maker audience. Trustmedia positions its titles around business leaders and investors.
- Wealth products. Dedicated wealth and finance titles reach affluent readers.
- Two language markets. De Tijd and L'Echo cover Dutch and French-speaking Belgium.
Book De Tijd Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for De Tijd.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in De Tijd?
Our expert team at Masscom Global plans and books De Tijd placements. Share your objective, budget and dates, and we will confirm formats and lead times.
Does De Tijd reach high-net-worth individuals and investors?
Its publisher positions it for entrepreneurs, managers, investors and decision makers with considerable purchasing power, and offers finance inserts and a wealth magazine. It does not publish a net-worth count, so Masscom asks for audience data before you commit.
Where should I advertise to reach investors in Belgium?
De Tijd is the Dutch-language business option and L'Echo covers French-speaking Belgium. Our expert team at Masscom plans both from one brief.
What is the relationship between De Tijd and L'Echo?
L'Echo is the French-language sister paper. They remain editorially independent.
How much does De Tijd advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global will confirm current rates against your brief.
Do you handle Dutch-language creative?
Our expert team at Masscom Global coordinates localisation so your message suits Belgian readers.
