Advertise in Calcalist: What Brands Need to Know
Advertise in Calcalist to reach Israeli investors, entrepreneurs and senior executives through the country's leading financial daily. Business, markets and the technology economy sit at the centre of its coverage, so your message appears among readers who build and fund companies.
For global advertisers, Calcalist is the most direct route into Israel's business and startup community, with Hebrew print and web, an English-language tech site and an events programme that reaches investors abroad.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why Calcalist Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Israel
Why Calcalist Matters in Israel
Calcalist is a financial daily and website in Israel, described as the country's leading financial newspaper. It also publishes CTech, an English-language site focused on the Israeli technology ecosystem.
In the 2023 TGI survey (published 31 July 2023), Calcalist recorded 11.5% exposure against 4.4% for The Marker and 3.7% for Globes, so its reach exceeds those two rivals combined. The brand also runs conferences for industry leaders, investors and startups, including international editions in New York, London, Tokyo, Berlin and the UAE.
What the Published Data Says About the Audience
- Exposure, TGI 2023. Calcalist reached 11.5% exposure (TGI, published July 2023).
- Against competitors. The Marker reached 4.4% and Globes 3.7% in the same survey, a combined 8.1%.
- Events programme. Conferences for industry leaders, investors and startups, held in Israel and abroad.
- English-language tech site. CTech serves international readers following the Israeli technology ecosystem.
A Media Planner's View: Where to Place
Use Calcalist for Israeli business owners, executives, founders and investors. The newspaper and Hebrew website carry the core message, while CTech suits global technology and investment advertisers who want to reach an English-reading audience.
For premium and investor-facing brands, event partnerships add a high-value touchpoint. We pair Calcalist with other Israeli media and airport placements for a complete plan.
Masscom Expert Recommendation: Why Advertise Here
Calcalist is the title Israeli business leaders and investors read to follow companies, markets and the startup economy. For banking, wealth, technology, property and premium brands, it offers a focused environment with the audience those brands want.
How we would use it. We would combine print and the Hebrew website for core reach, add the English-language tech site for international investor targeting, and look at event tie-ins for premium brands. Creative is adapted into Hebrew.
Our guidance. We plan sections and timing around your goal, placing finance and investment messages in markets coverage and technology or lifestyle brands where those readers are most engaged.
How We Would Run Your Calcalist Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted for Hebrew, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in Calcalist?
- Print display. Advertising in the financial daily.
- Website. Hebrew online placements on calcalist.co.il.
- CTech. English-language placements for the Israeli technology ecosystem.
- Events. Sponsorship and presence at Calcalist conferences for leaders, investors and startups.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in Calcalist?
Calcalist gives advertisers the strongest business readership in Israel, with 11.5% exposure in the 2023 TGI survey. Combined with an English tech site and an events programme, it is the natural anchor for investor and executive campaigns in the country.
Key Reasons Advertisers Choose It
- Leading financial daily. It is described as Israel's top financial newspaper.
- Clear lead over rivals. Its TGI exposure exceeds The Marker and Globes combined.
- Reach beyond Israel. CTech and international conferences connect advertisers with overseas investors.
Book Calcalist Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Calcalist.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in Calcalist?
Our expert team at Masscom Global plans and books Calcalist placements. Share your objective, budget and dates, and we handle formats, lead times and delivery.
Does Calcalist reach high-net-worth individuals and investors?
Yes, it is a strong route to them. The title focuses on business, markets and the startup economy, so its readers include executives, founders and private investors, and its conferences bring in investors from abroad.
Where should I advertise to reach investors in Israel?
Calcalist is the leading financial daily, and we pair it with other Israeli business media and airport placements to build wider investor reach from one brief.
Does Calcalist have an English-language option?
Yes. CTech by Calcalist is an English-language site focused on the Israeli technology ecosystem, and we can plan it alongside Hebrew print and web.
How much does Calcalist advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Do you handle Hebrew creative?
Yes. Our expert team at Masscom Global coordinates Hebrew adaptation so your message suits Israeli readers.
