Advertise in Business Today: What Brands Need to Know
Advertise in Business Today to reach Indian executives, investors and affluent professionals through a business magazine first published in 1992. Cover stories on companies, industries and the economy sit alongside markets and personal finance coverage online, so your message appears among readers who follow money and growth.
For global advertisers, Business Today is a direct route into India's corporate and investor community. Our expert team at Masscom Global plans the magazine and the website together, so print prestige and daily digital reach work as one campaign.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why Business Today Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in India
Why Business Today Matters in India
Business Today has been published since 1992, in the years following India's economic liberalisation, and appears fortnightly. Its website carries markets, money, economy and industry coverage, plus a magazine section for cover stories and interviews.
The title also runs business events and awards, including the BT Best CEO Awards, which extends its reach into the corporate community beyond the printed page.
What the Published Data Says About the Audience
- Circulation. 338,000 copies per issue in the second quarter of 2010, an older figure shown for scale rather than as a current count.
- Frequency. Fortnightly in print, with daily updates on the website.
- Website sections. Markets, Money (mutual funds, tax, investment, insurance, real estate), Economy and Industry.
- Events. A programme that includes the BT Best CEO Awards, reaching senior business figures.
A Media Planner's View: Where to Place
Use Business Today print for brand-building among executives, entrepreneurs and investors, particularly in issues built around company rankings, industry cover stories and economy themes. Premium categories such as private banking, property, luxury and travel suit the magazine format.
Add the website to carry the message between issues. The markets and money sections reach readers at the moment they are thinking about investments, tax and property, which suits performance and awareness goals alike.
Masscom Expert Recommendation: Why Advertise Here
Business Today is one of India's established business magazines, and the cover-story format suits brands that want a considered setting. Wealth management, banking, property, automotive, luxury, aviation and professional services all find their buyers among readers who follow company and economy coverage.
How we would use it. Our team would pair a print display near cover-story or finance content with website placements in the markets and money sections, timed to major issues and events. Creative can run in English, with luxury and corporate messaging suited to the magazine page.
Our guidance. We build the plan around your objective, matching issue themes and website sections to the audience you want, so print and digital each have a clear role.
How We Would Run Your Business Today Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted to the publication's formats, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in Business Today?
- Print display. Full-page and special-position advertising in the fortnightly business magazine.
- Cover-story adjacency. Placement near company, industry and economy features.
- Website display. Banners and takeovers in markets, money and economy sections of businesstoday.in.
- Event and awards visibility. Association with business events such as the BT Best CEO Awards.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in Business Today?
Business Today combines a long-running business magazine with a markets and money website, giving advertisers a premium print setting and daily digital reach among executives, entrepreneurs and investors across India.
Key Reasons Advertisers Choose It
- A business-first audience. Coverage of companies, markets and the economy attracts decision-makers and investors.
- Print and digital together. A fortnightly magazine and a daily website allow one plan to build both prestige and frequency.
- Investor-relevant sections. Markets, mutual funds, tax and real estate coverage suit financial and property advertisers.
Book Business Today Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Business Today.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in Business Today?
Our expert team at Masscom Global plans and books Business Today print and website placements. Share your objective, budget and dates, and we will build the plan.
Does Business Today reach high-net-worth individuals and investors?
Yes, in planning terms. The title speaks to executives, entrepreneurs and investors who follow companies and markets, and the magazine format suits private banking, property and luxury messages.
Where should I advertise to reach investors in India?
Business Today suits investor and executive audiences, particularly when print and the markets and money sections of the website are combined. Our team plans this from a single brief.
Should I choose print or digital in Business Today?
Print gives a premium, lasting setting in a fortnightly issue, while the website reaches readers daily in markets and money sections. Most premium campaigns use both.
How much does Business Today advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Can Business Today be combined with airport media in India?
Yes. Our team often pairs business magazine placements with airport and inflight media to reach the same executives and travellers in both settings.
