Advertise in Business Standard: What Brands Need to Know
Advertise in Business Standard to reach Indian executives, entrepreneurs, policy-watchers and investors through a business daily centred on the economy, companies, markets and financial quotations.
For global advertisers, Business Standard is a long-established route into India's corporate and investor readership. It is printed from many centres across the country and also publishes online in English and Hindi.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why Business Standard Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in India
Why Business Standard Matters in India
Business Standard is an English-language business daily established in 1975, with a Hindi edition and websites at business-standard.com and hindi.business-standard.com. Its main edition is printed from centres across India, including Mumbai, New Delhi, Kolkata, Bengaluru, Chennai, Hyderabad and Ahmedabad.
IRS 2019 Q4 results, reported in January 2020, put its average issue readership at 189,000 and ranked it third among India's financial newspapers by sales.
What the Published Data Says About the Audience
- Average issue readership. 189,000 (IRS 2019 Q4, reported Jan 2020).
- Total readership. 505,000, third-largest among financial newspapers (IRS, Jan 2019).
- Edition footprint. Printed from about a dozen Indian centres and reaching over 1,000 towns and cities.
- Languages. English main edition plus a Hindi edition and Hindi website.
A Media Planner's View: Where to Place
Use Business Standard for executives, entrepreneurs and investors who follow economic policy, corporate results and markets. Main-paper display suits banking, investment, advisory, technology and property advertisers, with timing set around budget, results and market news.
Add business-standard.com for reach and flexibility, and the Hindi channels where the campaign needs a wider Indian audience. For a full India business plan we pair it with other business titles and airport media.
Masscom Expert Recommendation: Why Advertise Here
Business Standard is one of India's best-known business dailies. For banking, investment, professional services, property and premium brands it offers readers who follow the economy and corporate India closely.
How we would use it. We would use print display in the main paper for corporate, financial and premium messaging, add business-standard.com for reach and timing, and consider the Hindi edition where the brief calls for it.
Our guidance. Business Standard is strongest among business and policy-minded readers, so we match creative and city weighting to your target audience in the plan.
How We Would Run Your Business Standard Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted for Hindi, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in Business Standard?
- Print display. Advertising in the main English business daily.
- Website. Digital placements on business-standard.com planned alongside print.
- Hindi edition. Hindi-language edition and website for wider Indian reach.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in Business Standard?
Business Standard gives global advertisers a credible, finance-first environment to reach India's corporate and investor readers, with a national print footprint and online reach that our expert team at Masscom plans together.
Key Reasons Advertisers Choose It
- Economy and corporate coverage. The editorial centres on business, trade and markets.
- National print footprint. Printed from many centres across India.
- English and Hindi. Two language routes into the Indian market.
Book Business Standard Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Business Standard.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in Business Standard?
Our expert team at Masscom Global plans and books Business Standard placements. Share your objective, budget and dates, and we will confirm formats and lead times.
Does Business Standard reach high-net-worth individuals and investors?
Yes, in the way a business daily does: its readers are executives, entrepreneurs and investors who follow the economy and markets, a strong base for wealth, banking and premium brands. Masscom shapes the plan around your target profile.
Where should I advertise to reach investors in India?
Business Standard is a core English business option, and our expert team at Masscom pairs it with other business titles and airport media depending on the brief.
Should I use Business Standard print or digital?
Print display carries weight with corporate readers, while business-standard.com adds reach and timing control. Our expert team at Masscom sets the mix against your goals.
How much does Business Standard advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Do you handle Hindi creative?
Yes. Our expert team at Masscom Global coordinates Hindi localisation where a campaign needs to reach beyond the English-reading market.
