Advertise in Business Post: What Brands Need to Know
Advertise in Business Post to reach Irish executives, business owners and investors through a Sunday title built around business, economics and finance. Readers pick it up with time to think about money, which suits considered purchases and long-horizon decisions.
For global advertisers, Business Post is a direct route into the Irish business and investor community, with a weekly print edition, a property supplement and a digital edition and app that extend each placement beyond Sunday.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why Business Post Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Ireland
Why Business Post Matters in Ireland
Business Post is a Sunday newspaper in Ireland covering politics, economics and finance, and it has been published since 1989. It carries no sports section, so the editorial mix stays centred on business and public affairs.
Its average issue readership among all adults was 149,000 in 2025 (TGI 2025r2), up from 148,000 in 2024 (TGI 2024r2). Alongside the paper it runs an online edition and an app with live business news.
What the Published Data Says About the Audience
- Average issue readership, 2025. 149,000 adults (TGI 2025r2).
- Average issue readership, 2024. 148,000 adults (TGI 2024r2), so readership has held steady year on year.
- Weekly print edition. Published every Sunday, with a property supplement and magazine content included.
- Digital edition and app. An e-reader version of the print edition plus live news on markets, economics and industry.
A Media Planner's View: Where to Place
Use Business Post for Irish executives, business owners and investors who read the Sunday paper for analysis rather than headlines. The main edition suits finance, banking, corporate and professional services, while the property supplement is the natural slot for real estate and premium lifestyle.
Pair the print insertion with the website and app so the message continues through the week. For a wider Irish investor plan, we combine it with other business titles and with airport and out-of-home media.
Masscom Expert Recommendation: Why Advertise Here
Business Post is the Sunday read for Ireland's commercial and financial community. For brands in wealth management, banking, property, professional services and premium lifestyle, it puts the message in front of readers who make and influence significant financial decisions.
How we would use it. We would anchor a campaign in the Sunday print edition, add the property supplement for real estate and lifestyle brands, and extend through the website and app. Creative runs in English.
Our guidance. We match the section and issue to your objective, placing finance messages near markets coverage and property or luxury messages in the supplements, as part of the plan.
How We Would Run Your Business Post Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted to the publication's formats, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in Business Post?
- Print display. Advertising in the Sunday newspaper.
- Property supplement. A weekly supplement suited to real estate and lifestyle brands.
- Website. Online placements on businesspost.ie planned with print.
- App and digital edition. Reach readers on tablet and mobile through the digital edition.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in Business Post?
Business Post gives advertisers a dedicated business and finance audience in Ireland on the day readers have time for long-form analysis. With 149,000 average issue readers (TGI 2025r2) and a print, web and app footprint, it is a strong anchor for investor and executive campaigns.
Key Reasons Advertisers Choose It
- A business-led audience. Politics, economics and finance define the paper, so readers are engaged with money and markets.
- Sunday attention. A weekly rhythm gives messages longer to land than a daily read.
- Multi-format reach. Print, supplements, web and app work together in one plan.
Book Business Post Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Business Post.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in Business Post?
Our expert team at Masscom Global plans and books Business Post placements. Share your objective, budget and dates, and we handle formats, lead times and delivery.
Does Business Post reach high-net-worth individuals and investors?
Yes, it is a strong route to them. The paper focuses on business, economics and finance, so its readers include executives, business owners and private investors, and we plan placements near the finance and property content they favour.
Where should I advertise to reach investors in Ireland?
Business Post is the Sunday business option, and we pair it with other Irish business titles and out-of-home media to build wider investor reach from one brief.
Does Business Post offer print and digital placements?
Yes. There is a weekly Sunday print edition with a property supplement, plus the website and an app with a digital edition. We plan them together.
How much does Business Post advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Can Business Post be combined with airport media?
Yes. Our expert team at Masscom Global combines Irish press with airport and out-of-home placements so your message reaches business travellers as well as readers at home.
