Advertise in Business Plus: What Brands Need to Know
Advertise in Business Plus to reach Irish business leaders, executives and investors through a monthly business magazine and news website. Company news and rankings of leading Irish firms are central to the title, so your message sits in front of readers who run and finance businesses.
For global advertisers, Business Plus is a targeted B2B route into the Irish business community. Print and online work together, and one English-language creative serves the whole market.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why Business Plus Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Ireland
Why Business Plus Matters in Ireland
Business Plus is a Dublin-based Irish business magazine that launched in 1998 and appears monthly. Its website has operated for over 20 years, and the magazine and site were redesigned in 2022 with a stronger focus on current business news (News Brands Ireland, 2022).
Each year it publishes a Cork Top 50 ranking of leading private companies, based on shareholders' funds from company filings, with the 2022 list appearing in the June-July 2022 edition (Adworld, 2022).
What the Published Data Says About the Audience
- Launch. Launched in 1998, published monthly from Dublin.
- Online. The website has operated for over 20 years, redesigned in 2022 (News Brands Ireland, 2022).
- Regional ranking. The Cork Top 50 list of leading private companies appeared in the June-July 2022 edition (Adworld, 2022).
A Media Planner's View: Where to Place
Use Business Plus for company leaders, senior managers and investors across Ireland, with print display in the monthly magazine and ranking editions as the strongest positions. Cork-focused coverage supports campaigns aimed at business outside Dublin.
Pair the title with the website for continuity between issues, and combine it with national business press or airport media in Dublin and Shannon when you need broader reach.
Masscom Expert Recommendation: Why Advertise Here
Business Plus is a business-to-business title, which makes it a precise fit for advertisers who want company decision-makers rather than a mass audience. For banks, advisers, property, technology and premium services, a B2B setting keeps the message with the right readers.
How we would use it. We would build around print display in the monthly magazine, with extra weight in ranking editions, and extend with placements on the website for continuity between issues. Regional editions and Cork activity can support campaigns aimed at business outside Dublin.
Our guidance. Ireland is compact, so we decide the right balance between national and regional emphasis, and between print and online, as part of the plan.
How We Would Run Your Business Plus Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted to the publication's formats, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in Business Plus?
- Print display. Advertising in the monthly Business Plus magazine.
- Ranking editions. Positions in editions that carry company rankings such as the Cork Top 50.
- Website. Online placements planned alongside the print issues.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in Business Plus?
Business Plus is an Irish B2B business title with a monthly magazine and a long-running website. It puts advertisers in front of company leaders and investors, and our expert team at Masscom plans the editions and positions around your brief.
Key Reasons Advertisers Choose It
- A B2B audience. The title is aimed at Irish business rather than the general public.
- Useful rankings. Annual lists such as the Cork Top 50 give each edition a reason to be read.
- Print and online. A monthly magazine and website together give depth and continuity.
Book Business Plus Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Business Plus.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in Business Plus?
Our expert team at Masscom Global plans and books Business Plus placements. Share your objective, budget and dates, and we handle formats, editions and lead times.
Does Business Plus reach high-net-worth individuals and investors?
Business Plus reaches the company directors and entrepreneurs who control capital in Ireland. Our expert team at Masscom uses it as one title in a plan aimed at wealthier business audiences.
Where should I advertise to reach investors in Ireland?
Business Plus suits B2B and company-leader audiences, and works alongside national business press and airport media in Dublin. Our expert team at Masscom builds the mix from one brief.
Is print or online better in Business Plus?
Print gives the monthly depth and the ranking editions, while the website keeps your message visible between issues. We usually plan both together.
How much does Business Plus advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Can Business Plus be combined with airport media in Ireland?
Yes. Our expert team at Masscom Global coordinates print, digital and airport campaigns so one message reaches business readers and travellers.
