Advertise in Business & Financial Times: What Brands Need to Know
Advertise in Business & Financial Times to reach Ghana's business community, policy makers and international investors through a title built around banking, energy, markets and the wider economy. Your message sits beside the coverage these readers use to make commercial decisions.
For global advertisers, the Business & Financial Times (B&FT) is a direct route into Ghanaian boardrooms and the investor audience watching West Africa. Print, e-paper, website and the B&FT Briefing newsletter give our team several ways to build one plan.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why Business & Financial Times Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Ghana
Why Business & Financial Times Matters in Ghana
B&FT describes itself as Ghana's leading business publication since 1989, with nationwide distribution and a readership drawn from the business community, policy makers and international investors.
Its site carries news, business, economy and markets sections, B&FT TV and special editions, alongside an e-paper and digital subscription, so a campaign can run across several touchpoints.
What the Published Data Says About the Audience
- Business community. The publication positions itself for Ghana's business community, a natural fit for commercial, finance and professional-services brands.
- Policy makers. Economy and politics coverage gives reach into government and institutional decision-makers.
- International investors. Markets and sector coverage serve investors following Ghana from abroad.
- Sector depth. Banking and finance, energy, agribusiness, aviation, maritime and tourism are named coverage areas.
A Media Planner's View: Where to Place
Use B&FT for executives, investors and institutions in Ghana, with print display for authority and the website markets and business pages for continuous presence. Special editions suit sector-led campaigns in banking, energy, aviation and tourism.
Digital extends the plan: website display, the e-paper and the B&FT Briefing email reach readers away from the printed page. Our team sequences these around launches, results seasons and investor events.
Masscom Expert Recommendation: Why Advertise Here
B&FT has been Ghana's business publication since 1989, and for brands that want to speak to executives, investors and institutions in Accra it is a natural first choice. Banking, energy, property, aviation, logistics and professional services brands fit the editorial mix well.
How we would use it. Our expert team at Masscom Global would pair print display with the website markets and business sections, add the B&FT Briefing newsletter for a direct executive touchpoint, and time special editions to your campaign window. Creative runs in English.
Our guidance. We plan the print and digital mix against your objective, so spend goes where decision-makers are most likely to see it.
How We Would Run Your Business & Financial Times Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted to the publication's formats, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in Business & Financial Times?
- Print display. Advertising in the B&FT print edition.
- Website. Placements on thebftonline.com across business, economy and markets sections.
- E-paper. Presence in the digital replica edition.
- Special editions. Themed editions suited to sector campaigns.
- Newsletter. The B&FT Briefing email for a direct executive audience.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in Business & Financial Times?
B&FT is Ghana's long-running business publication, read by the business community, policy makers and international investors. Our expert team at Masscom Global uses it to put banking, energy, property and professional-services brands in front of the people who decide.
Key Reasons Advertisers Choose It
- A business audience. The title is built for Ghana's business community and investors.
- Sector coverage. Banking, energy, aviation, maritime, agribusiness and tourism give clear category fit.
- Print and digital. Print, e-paper, website and newsletter work together in one plan.
Book Business & Financial Times Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Business & Financial Times.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in Business & Financial Times?
Our expert team at Masscom Global plans and books B&FT placements. Share your objective, budget and dates, and we build the plan across print and digital.
Does Business & Financial Times reach high-net-worth individuals and investors?
Yes, in the way that matters for planning: it is read by business leaders, policy makers and international investors who follow the Ghanaian economy. That makes it a strong fit for wealth, banking, property and premium brands.
Where should I advertise to reach investors in Ghana?
B&FT is a leading option for business and investor readers in Ghana. Our team can combine it with airport and premium digital media for wider reach.
Should I choose print or digital in Business & Financial Times?
Print gives authority among executives, while the website, e-paper and newsletter give frequency. Most campaigns we plan use both.
How much does Business & Financial Times advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Can you combine B&FT with airport media in Ghana?
Yes. Our expert team at Masscom Global plans B&FT alongside airport and out-of-home media so travelling executives see your message in several places.
