Advertise in Berita Harian: What Brands Need to Know
Advertise in Berita Harian to reach Malay-speaking professionals, families and investors in Singapore through the country's Malay-language daily. The title is published Monday to Saturday, with Berita Minggu as its Sunday edition, so your message can run across the whole week.
For global advertisers, Berita Harian is a focused route into Singapore's Malay-speaking community, one of the city's key consumer and savings audiences. Placements in Malay and English can be planned together for brands that want to speak to readers in the language they prefer.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why Berita Harian Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Singapore
Why Berita Harian Matters in Singapore
Berita Harian was first published in 1957, and the current Singapore edition has appeared since 1972. It is published in Malay, Monday to Saturday, with the Sunday edition called Berita Minggu.
As Singapore's Malay-language daily, the title gives advertisers a national platform for the Malay-speaking community, with print and a dedicated website working together.
What the Published Data Says About the Audience
- Language. Published in Malay, with Singapore's Malay-speaking community as its core readership.
- Print schedule. Monday to Saturday, with Berita Minggu as the Sunday edition.
- Digital. A dedicated website at beritaharian.sg alongside the print edition.
- Heritage. First published in 1957, with the Singapore edition running since 1972.
A Media Planner's View: Where to Place
Use the daily paper for steady presence among Malay-speaking professionals and families, and Berita Minggu for weekend reading, when household decisions on property, savings and travel are discussed. Website placements add reach and timing control.
For international brands, our expert team can adapt creative into Malay and pair print with English-language placements elsewhere in Singapore, so one plan covers the whole market.
Masscom Expert Recommendation: Why Advertise Here
Berita Harian is the main Malay-language daily in Singapore, and for brands in banking, insurance, property, education, travel and wealth services it offers a trusted way to reach Malay-speaking households and professionals. Messages in Malay build familiarity and credibility that English-only media cannot match.
How we would use it. Use print display in the daily paper for core messaging, add Berita Minggu for longer-lead family, property and financial products, and extend through the website. Creative runs in Malay, with English available for bilingual audiences.
Our guidance. Our team decides the right mix of Malay and English creative and the print and digital split as part of the plan for your brief.
How We Would Run Your Berita Harian Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted for Malay; English available, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in Berita Harian?
- Print display. Advertising in the Malay-language daily, Monday to Saturday.
- Berita Minggu. Placements in the Sunday edition for weekend readers.
- Website. Digital placements on beritaharian.sg planned alongside print.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in Berita Harian?
Berita Harian is Singapore's Malay-language daily, with a Sunday edition and a dedicated website. Brands that want to reach Malay-speaking professionals, families and investors in their own language find a trusted setting here, and our expert team at Masscom Global plans print and digital as one campaign.
Key Reasons Advertisers Choose It
- Language advantage. Malay creative builds trust with readers who prefer Malay.
- Full-week presence. A daily paper and a Sunday edition cover every reading occasion.
- Print and online. The website extends reach beyond the print edition.
Book Berita Harian Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Berita Harian.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in Berita Harian?
Our expert team at Masscom Global plans and books Berita Harian placements. Share your objective, budget and dates, and we will set out formats and lead times.
Does Berita Harian reach high-net-worth individuals and investors?
Yes. It reaches Malay-speaking professionals, savers and property buyers in Singapore, which suits banking, insurance, property and wealth brands.
Where should I advertise to reach investors in Singapore?
Berita Harian covers the Malay-speaking segment, and our team plans it alongside English-language and airport media from one brief.
Should I use the daily paper or Berita Minggu?
We often use both. The daily paper gives steady presence, and the Sunday edition suits weekend reading and longer-lead messages.
How much does Berita Harian advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Do you handle Malay-language creative?
Yes. Our team coordinates Malay localisation, and English placements can be planned alongside for bilingual audiences.
