Advertise in Al Raya: What Brands Need to Know
Advertise in Al Raya to reach Arabic-reading Qataris and residents, including business leaders, investors and affluent households, through a national daily first published in 1979 and a daily since 1980. Its business supplement and wide news coverage give brands a credible setting for premium and financial messages.
For global advertisers, Al Raya is a direct route to Qatar's Arabic-language readers. Our expert team at Masscom Global plans Arabic creative, section choice and timing so the message fits local readers.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why Al Raya Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Qatar
Why Al Raya Matters in Qatar
Al Raya is a Doha-based Arabic newspaper, first published in May 1979 as a weekly and relaunched as a daily in January 1980. Its coverage includes news, business and sports supplements, and a reported circulation of 30,000 (2019).
What the Published Data Says About the Audience
- Language. Arabic, aimed at Qatari and Arabic-speaking readers.
- Launch. First published in 1979 and a daily since 1980.
- Circulation. 30,000 reported for 2019.
- Supplements. Business and sports supplements sit alongside the daily news.
A Media Planner's View: Where to Place
Use Al Raya to reach Arabic-speaking decision-makers in Qatar with campaigns in property, banking, investment, automotive and luxury. Print display adds visibility and credibility, and the business supplement is the natural slot for finance messages.
We pair it with English-language Qatar media and Doha airport placements to reach expatriate professionals and visitors, all from one plan.
Masscom Expert Recommendation: Why Advertise Here
Al Raya is one of Qatar's long-running Arabic dailies, with national news, a business supplement and sports coverage. For investors, banks, property brands and luxury advertisers, it is a credible way to reach Qatari decision-makers and established households in their own language.
How we would use it. We would use print display in the news and business pages, add the business supplement for finance and property messages, and extend online with Arabic creative and an English version where it helps.
Our guidance. We plan Arabic creative with care for tone and local culture, and pair Al Raya with English-language and airport media to cover Qatar's full audience.
How We Would Run Your Al Raya Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted for Arabic creative; English adaptation available, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in Al Raya?
- Print display. Full and fractional pages in the Arabic daily.
- Business supplement. Placements beside business and finance coverage.
- Sports supplement. Visibility for lifestyle, automotive and premium brands.
- Website. Online placements planned alongside print.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in Al Raya?
Al Raya pairs a long-running Arabic print title with business coverage, so it reaches Qatar's local decision-makers where they read. Our team builds each plan around the audience that matters to your brand.
Key Reasons Advertisers Choose It
- A long-running daily. Published daily since 1980.
- Business coverage. A business supplement suits finance and property advertisers.
- Local credibility. Arabic creative speaks directly to Qatari readers.
Book Al Raya Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Al Raya.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in Al Raya?
Our expert team at Masscom Global plans and books Al Raya placements. Share your objective, budget and dates, and we handle formats, Arabic creative and timing.
Does Al Raya reach high-net-worth individuals and investors?
Yes, our view is that it reaches Qatari business leaders, investors and affluent households through an established Arabic daily. It suits banks, property developers and luxury brands.
Where should I advertise to reach investors in Qatar?
Al Raya is a strong Arabic-language choice. We combine it with English-language Qatar titles and Doha airport media to cover expatriate and visiting investors.
Should I use the Al Raya business supplement or the main paper?
The business supplement suits finance, banking and property messages, and the main paper gives wider visibility. We often combine them.
How much does Al Raya advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Do you handle Arabic creative?
Yes, our team coordinates Arabic adaptation and an English version, and can combine Al Raya with airport and other Gulf media.
