Advertise in : What Brands Need to Know
Advertise in Al Rai to reach business people, investors and premium readers across Jordan through one of the country's best-known Arabic national dailies. First published in 1971, it carries national news alongside a dedicated economy section, so your message sits where decision-makers follow the market.
For global advertisers, Al Rai is a direct route into Jordan's mainstream Arabic-reading professional audience. Our expert team at Masscom Global plans the Arabic creative, the section choice and the print and online mix as one brief.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why Al Rai Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Jordan
Why Al Rai Matters in Jordan
Al Rai has been published in Amman since 1971 and is one of Jordan's most recognised Arabic daily newspapers. Its circulation was estimated at around 90,000 copies in 2003 (William A. Rugh, 2004) and put at 80,000 copies in 2010 by the paper's own officials (Jordan Times, 2013).
Its main sections cover local news, Arab and world news, sports, economy, and literature and arts, giving advertisers a clear choice of environments from business-minded to general interest.
What the Published Data Says About the Audience
- Circulation, 2003. Estimated at about 90,000 copies (William A. Rugh, 2004).
- Circulation, 2010. 80,000 copies, a figure given by the paper's officials (Jordan Times, 2013).
- Sections. Local news, Arabs and the World, sports, economy, and literature and arts.
- Reader type. Our planning view: Arabic-reading professionals, business people and families who follow national and economic news.
A Media Planner's View: Where to Place
Use Al Rai when the goal is wide, credible reach among Arabic-reading professionals in Jordan. The economy section is the strongest slot for banking, investment, property and corporate messages, while front-section and local news positions suit broader brand awareness.
Add the website to extend reach beyond the print day and to support timed announcements. Pairing Al Rai with airport and event media in Amman lets one plan cover readers at home, at work and in transit.
Masscom Expert Recommendation: Why Advertise Here
Al Rai is a national daily with decades of presence in Jordanian homes and offices. For brands in banking, property, investment, education and premium services, it offers broad credibility with the Arabic-reading professional class, with an economy section that suits financial and investor messaging.
How we would use it. Our team would pair a print display in the economy section with website placements, and add local news or sports pages for broader premium reach. Creative runs in Arabic, with an English adaptation available for international brands.
Our guidance. Jordan is an Arabic-first market, so our expert team plans Arabic creative as the lead version and adapts English only where the brief calls for it.
How We Would Run Your Al Rai Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted for Arabic creative; English adaptation available, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in Al Rai?
- Print display. Advertising in the national Arabic daily, including the economy section.
- Section sponsorship. Presence in economy, local news or sports pages to match your audience.
- Website. Digital placements on alrai.com planned alongside print.
- Arabic creative. Full Arabic adaptation, with English versions where needed.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in Al Rai?
Al Rai combines long national standing with a dedicated economy section, which makes it a strong Jordanian anchor for banking, property, investment and premium brands. Our expert team at Masscom Global builds the Arabic creative and the print and online schedule around your investor and business targets.
Key Reasons Advertisers Choose It
- National standing. Published since 1971 and widely recognised across Jordan.
- Economy section. A natural home for finance, property and corporate messages.
- Print plus online. A daily paper and alrai.com let one plan cover both formats.
Book Al Rai Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Al Rai.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in Al Rai?
Our expert team at Masscom Global plans and books Al Rai placements. Share your objective, budget and dates, and we handle formats, creative and scheduling.
Does Al Rai reach high-net-worth individuals and investors?
Yes. As a national daily with an economy section, Al Rai reaches business people, professionals and investors in Jordan, which makes it a sound choice for banking, property and premium brands.
Where should I advertise to reach investors in Jordan?
Al Rai's economy section and website are strong starting points, and our team can combine them with other Jordanian titles and Amman airport media from one brief.
Is Al Rai better for print or digital advertising?
Print display in the economy section builds credibility, while alrai.com extends reach and supports timed announcements. We usually plan both together.
How much does Al Rai advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Do you handle Arabic creative for Al Rai?
Yes. Our team prepares Arabic creative as the lead version and can supply an English adaptation, and can combine the campaign with airport media.
