Advertise in Al Eqtisadiah: What Brands Need to Know
Advertise in Al Eqtisadiah to reach Saudi executives, investors and business owners through the Kingdom's Arabic-language economic newspaper. Economy, capital markets, energy, real estate and technology sit at the centre of the title, so your message appears among readers who follow money and opportunity.
For global advertisers, Al Eqtisadiah is a focused route into Saudi Arabia's business and investor community at a time of major national investment and growth. Since its digital relaunch in June 2024, the title is built around its website and multimedia content, which suits targeted online campaigns.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why Al Eqtisadiah Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in Saudi Arabia
Why Al Eqtisadiah Matters in Saudi Arabia
Al Eqtisadiah is a daily Arabic-language economic newspaper serving Saudi Arabia, with a presence in Riyadh and Dhahran. It built a readership among Saudi executives and officials (Global Trade, 2010), and its website ranked eighth among Arab-world online newspapers in the Forbes Middle East list of 2011.
In June 2024 the title relaunched with a new website and digital products, covering economy and capital markets with indexes, infographics and motion graphics, plus a multimedia section for data-led video and image stories.
What the Published Data Says About the Audience
- Digital relaunch. A new website and digital products launched on 24 June 2024, aimed at a younger, digitally connected readership (SRMG announcement, 2024).
- Sector categories. The relaunched site is organised around technology, energy, tourism and real estate, alongside markets and the economy (2024).
- Market data. Capital markets coverage includes indexes and data-led storytelling (2024).
A Media Planner's View: Where to Place
Use Al Eqtisadiah to reach Saudi executives, investors and business owners in Arabic, and pair it with airport and event media for a premium Saudi campaign. The economy, capital markets and real estate areas of the website are the natural homes for banking, investment, property and wealth messaging.
Digital placements allow precise timing around market events, results periods and national business gatherings. The multimedia section suits video-led and data-led brand storytelling.
Masscom Expert Recommendation: Why Advertise Here
Al Eqtisadiah is the Arabic-language economic title Saudi business readers turn to for markets, companies and policy. For wealth managers, banks, developers, luxury and premium brands, and international corporates entering the Kingdom, it places the message among people who make investment and purchasing decisions.
How we would use it. We would build a digital plan on aleqt.com around the economy, markets and real estate sections, timed to major business events and market moments, with Arabic creative. For premium campaigns we add airport and event media in Riyadh and Jeddah.
Our guidance. We plan Al Eqtisadiah around the sections and moments where Saudi investors and executives are most engaged, and we adapt creative into Arabic as part of the plan.
How We Would Run Your Al Eqtisadiah Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted for Arabic, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in Al Eqtisadiah?
- Website display. Placements on aleqt.com across economy, markets and sector pages.
- Real estate and sector pages. Targeted placements within technology, energy, tourism and real estate categories.
- Multimedia content. Video and image-led storytelling placements in the dedicated multimedia section.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in Al Eqtisadiah?
Al Eqtisadiah gives international advertisers an Arabic-language route to Saudi executives, investors and business owners, with a digital platform built around markets, the economy and the Kingdom's key growth sectors.
Key Reasons Advertisers Choose It
- A business audience. The title is built around the economy, capital markets and companies.
- Growth-sector coverage. Technology, energy, tourism and real estate categories match the interests of premium advertisers.
- Arabic-language reach. Messages reach Saudi decision-makers in their own language.
Book Al Eqtisadiah Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Al Eqtisadiah.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in Al Eqtisadiah?
Our expert team at Masscom Global plans and books Al Eqtisadiah placements. Share your objective, budget and dates, and we handle formats, sections and scheduling.
Does Al Eqtisadiah reach high-net-worth individuals and investors?
Yes. It is Saudi Arabia's Arabic-language economic title, followed by executives, business owners and investors, and its markets and real estate coverage suits wealth, investment and premium brands.
Where should I advertise to reach investors in Saudi Arabia?
Al Eqtisadiah is a core Arabic business option for Saudi investors. Our expert team at Masscom builds the plan around your target segment and can add airport and event media in Riyadh and Jeddah.
Is Al Eqtisadiah mainly digital now?
Its relaunch in June 2024 placed the website and digital products at the centre, so our expert team at Masscom plans most campaigns as digital placements on aleqt.com.
How much does Al Eqtisadiah advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Do you handle Arabic-language creative?
Yes. Our expert team at Masscom Global coordinates Arabic localisation of your creative and can combine the campaign with airport and event media in the Kingdom.
