Advertise in Al Bayan: What Brands Need to Know
Advertise in Al Bayan to reach Arabic-reading investors, professionals and premium households across the UAE. Published in Dubai since 1980, it is one of the country's established Arabic dailies, with an economy supplement that gives finance and business messages a natural home.
For global advertisers, Al Bayan is the route into the Arabic-speaking market of the UAE, where property, banking, retail and luxury brands compete for attention. Our expert team at Masscom Global plans Arabic creative and English adaptation from one brief.
This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you.
Why Al Bayan Works for Investors and High-Net-Worth Readers
Media Intelligence: Reaching Investors and High-Net-Worth Readers in United Arab Emirates
Why Al Bayan Matters in United Arab Emirates
Al Bayan was first published in Dubai on 10 May 1980 and carries three daily supplements (sport, economy and a lifestyle section), along with a Saturday cultural supplement and a Friday books supplement.
It sits among the UAE's major Arabic dailies and works as a national platform for government, economic and community news in Arabic.
What the Published Data Says About the Audience
- Language. Arabic, aimed at Arabic-reading Emiratis and residents across the UAE.
- Economy supplement. Al-Bayan Economy is a dedicated daily supplement for finance and business readers.
- Weekend supplements. A Saturday cultural supplement (Masarat) and a Friday books supplement extend the reading occasion.
- Online. The albayan.ae website carries the paper's news coverage digitally.
A Media Planner's View: Where to Place
Use Al Bayan when the campaign needs to speak Arabic to UAE investors, professionals and premium households. The main edition suits announcements and brand messaging, while the Economy supplement is the natural slot for banking, investment and property creative.
The Saturday and Friday supplements are useful for lifestyle, culture and premium products. Our expert team at Masscom Global can pair the title with UAE airport and outdoor media so the same audience sees the message on the move.
Masscom Expert Recommendation: Why Advertise Here
Al Bayan is a long-running Arabic daily from Dubai. For property developers, banks, investment platforms, automotive and luxury brands, it delivers credibility with Arabic-reading Emiratis and residents who follow national news, economy and sport.
How we would use it. Our team would combine print display in the main edition with the Economy supplement for finance and property, add the Saturday and Friday supplements for lifestyle and culture themes, and extend to albayan.ae. Arabic creative should lead, with an English adaptation where the plan needs it.
Our guidance. Arabic creative needs native adaptation rather than direct translation, so our team handles copy, tone and cultural fit as part of the plan.
How We Would Run Your Al Bayan Campaign
We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that.
The rest is ours to handle: creative adapted for Arabic creative; English adaptation available, the insertion booked and proofed, and reporting once the advertisement has run.
Where Can Your Brand Appear in Al Bayan?
- Print display. Advertising in the Arabic daily edition.
- Economy supplement. Placements in the Al-Bayan Economy supplement for finance, banking and property.
- Weekend supplements. Saturday cultural and Friday books supplements for lifestyle and premium themes.
- Website. Display and campaign placements on albayan.ae.
Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates.
Why Advertise in Al Bayan?
Al Bayan combines Arabic-language reach, a Dubai base and a dedicated economy supplement. For advertisers targeting investors and premium readers in the UAE's Arabic-speaking market, it is a credible and well-placed national title.
Key Reasons Advertisers Choose It
- Arabic-language audience. It reaches readers who prefer to read news and business in Arabic.
- A dedicated economy supplement. Finance and investor messages sit beside relevant content.
- Print and online. The newspaper and albayan.ae can be planned together.
Book Al Bayan Through Masscom Global
Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Al Bayan.
✅ Placement guidance across print and digital
✅ Creative and localisation support
✅ Coordination with airport, OOH and digital media
✅ Reporting once your placement is live
Frequently Asked Questions
How do I advertise in Al Bayan?
Our expert team at Masscom Global plans and books placements in print and online. Share your objective, budget and dates, and we handle formats, Arabic creative and scheduling.
Does Al Bayan reach high-net-worth individuals and investors?
Yes, within the Arabic-reading market. It carries a dedicated economy supplement and national coverage, so it suits banking, investment, property and luxury advertisers targeting Arabic-reading professionals and investors.
Where should I advertise to reach investors in the UAE?
Al Bayan is a strong Arabic-language choice, and our team pairs it with English-language titles and airport media for full coverage of the UAE investor audience.
Should I use the main edition or the Economy supplement?
The main edition suits brand and announcement messages, and the Economy supplement suits finance and property. Our team often uses both with albayan.ae.
How much does Al Bayan advertising cost?
Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief.
Do you handle Arabic-language creative?
Yes. Our team coordinates native Arabic adaptation and an English version where needed, and can combine the campaign with airport media.
