Tan Son Nhat International Airport (SGN) is the busiest airport in Vietnam, serving Ho Chi Minh City and connecting millions of travelers across Southeast Asia, Europe, and the rest of the world. With 246,700 verified weekly impressions, it offers brands the opportunity to target a valuable mix of regional professionals, international tourists, and business travelers in a high-dwell, high-attention environment.
Now, with Programmatic Digital Out-of-Home (pDOOH), advertisers can access digital screens throughout the airportâs most visible locationsâwith full control over timing, targeting, and creative delivery.
Tan Son Nhat Airport Campaign Packages
Choose the right investment level for your brand goals:
- Silver Package â Starting from just $10,000/month
- Gold Package â Starting from just $25,000/month
- Diamond Package â Starting from just $50,000/month
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What is Programmatic Digital Out-of-Home (pDOOH)?
pDOOH brings digital advertisingâs precision to high-traffic airport environments.
Hereâs how it works:
- Book campaigns through an automated platform
- Target by time of day, location, or traveler flow
- Launch in as little as 48 hours
- Update your ad creatives in real time during the campaign
At Tan Son Nhat Airport, this allows your campaign to reach travelers at exactly the right moments in their journeyâwhen theyâre attentive, waiting, and ready to engage.
Why Advertise at Tan Son Nhat International Airport?
Ho Chi Minh Cityâs Global Aviation Gateway
Tan Son Nhat (SGN) is Vietnamâs primary international air hub, serving over 40 million passengers annually and connecting to key business and leisure destinations throughout Asia.
Reach audiences such as:
- Regional business executives flying across ASEAN
- Affluent tourists visiting Vietnamâs cultural and economic capital
- Domestic elites commuting to Hanoi, Da Nang, and other cities
- International travelers from Korea, Japan, Singapore, and Europe
Perfect for brands in:
- Banking & fintech
- Travel & tourism boards
- Consumer electronics & mobile
- Luxury goods & duty-free
- Airlines, hotels, and loyalty programs
Where Your Ads Will Appear
While the number of available screens is limited, they are strategically located in the most valuable dwell-time zones, ensuring impactful, repeated visibility.
Coverage includes:
- International departures & arrivals zones
- Security checkpoints and boarding gates
- Walkways between terminals and immigration areas
- Commercial retail corridors
These screens deliver strong impression quality, allowing brands to make a bold statement even with a compact deployment.
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Key Benefits of Advertising at Tan Son Nhat Airport
1. Premium, High-Value Audience
Target a well-mixed group of business professionals, high-spend tourists, and loyal domestic flyers.
2. Agile Creative Execution
Change creatives at any time during the campaign. Target by flight data, time of day, or traveler behavior.
3. Fast Launch & Performance Tracking
Go live in 48 hours and access real-time reporting and optimization tools from day one.
Whatâs Included in Every SGN Airport Campaign
All campaigns at Tan Son Nhat Airport include:
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Free Global Media Strategy Consultation
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48-Hour Campaign Activation
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Real-Time Creative Updates
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Live Performance Reporting & Optimization
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Placement Strategy Based on Traveler Journey
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100% Campaign Execution Guarantee
FAQs About Tan Son Nhat Airport Advertising
How fast can my campaign go live?
Campaigns can launch within 48 hours of final creative approval.
Who will see my ads?
Youâll reach regional and international travelers, including business leaders, high-income tourists, and Vietnamese frequent flyers.
Can I change my creatives mid-campaign?
Yes. Programmatic DOOH gives you real-time control over content delivery.
Where do the screens appear?
Screens are located in high-traffic zones across terminals, including departure gates, immigration areas, and commercial corridors.
Is reporting included?
Yes. Youâll receive live dashboards and campaign analytics throughout your booking.
Letâs Launch Your Campaign at Tan Son Nhat Airport
With a strong flow of 246.7K weekly travelers, and screens placed at the heart of the airportâs passenger movement, Tan Son Nhat International Airport offers the perfect environment for high-impact brand exposure in Vietnam.
Whether you're launching a regional product or scaling a global brand in Southeast AsiaâpDOOH at SGN delivers performance, visibility, and control.
Book Your Free Campaign Planning Session Now