As Japan’s most trusted and widely visited horse racing platform—with 17 million monthly users and over 1.5 billion page views annually—netkeiba is more than a media channel. It’s a cultural touchpoint for Japan’s affluent, influential, and informed audience.
This is where premium brands meet premium minds. The audience isn't just watching—they're calculating, forecasting, investing. Over 80% of users fall within the 20s to 40s age range, with a male-dominated, wealth-oriented profile that’s increasingly drawing in female enthusiasts. And with 75% of sessions on mobile, your message reaches them at the exact moment they’re most engaged.
Who Will See Your Ad?
- 17 million passionate users
- 80% aged between 20s to 40s—highly active professionals
- 67% male, 33% female, increasingly affluent women fans
- Majority from Kanto and Kinki regions—Japan’s economic core
- Mobile-first audience (75%) with 24/7 engagement—especially Fridays and weekends during major races
Media Opportunities for Premium Brand Visibility
Home Page Brand Banners
Your ad greets every user the moment they land. Positioned across both sides and center, this is prime digital real estate.
Benefits:
- Maximum visibility on the most visited page
- Enhanced brand prestige through continuous homepage presence
- Ideal for luxury, automotive, banking, and lifestyle branding
Race Page Banners
This section dominates attention on race days—when views spike sharply. Ads here benefit from concentrated, emotional, and decisive user engagement.
Benefits:
- Reach users in high-intent moments
- Ride the emotional surge of race days for high recall
- Aligned with premium Japanese racing content
Database Page Brand Banners
Target ultra-specific searches with over 540,000 racehorse entries, making this a hotspot for organic search visibility.
Benefits:
- Laser-focused placement during high search activity
- Frequent repeat traffic from dedicated fans and bettors
- Brand association with netkeiba’s trusted and credible data resource
PC Roadblock Banners
For brands aiming at full-screen dominance, these roadblock banners on the PC version offer a commanding visual takeover.
Benefits:
- Full-page ownership for maximum impact
- Perfect for luxury launches and brand repositioning
- Ideal complement to mobile strategy
Twitter Collaborations
Partner with netkeiba’s official Twitter account (over 115,000 followers) to create buzzworthy campaigns, hashtag promotions, or video engagement.
Benefits:
- Real-time social virality
- Organic trust through native content
- Smart amplification for campaign launches
Who Should Advertise?
- Luxury & lifestyle brands
- Financial services, private banking, investment firms
- Real estate, high-end automobiles, and art auctions
- Gaming, VOD, and online entertainment with prestige positioning
If your brand is premium, bespoke, or elite—your audience is already here.
Pricing & Packages
Digital placements starting from just $4260/day
Exact pricing tailored to your placement, frequency, and custom content needs. Contact us to build your bespoke media plan.
Every Campaign Includes:
- Free strategic planning from our global media experts
- Free real-time reporting dashboard
- Free monitoring and performance reviews
- 100% campaign success guarantee—we only run what wins
Why Choose netkeiba.com?
✅ Unmatched Reach to Affluent Japanese Consumers
✅ Ad Placements Across High-Engagement Points
✅ Reputation Built on Trust and Expert Content
You’re not just advertising—you’re joining Japan’s elite lifestyle narrative.
Ready to Influence Japan’s Wealthiest Audiences?
Our global media planners will guide you every step of the way—from creative development to flawless execution.
