Australia's luxury market continues to flourish, with revenue projected to reach US$9.46 billion in 2025 and consistent annual growth of 3.52%. For premium brands targeting high-net-worth consumers, Australia presents compelling opportunities across strategic advertising channels that deliver exceptional visibility and engagement.
Strategic Advertising Locations for Elite Reach
Airport Precincts
Sydney and Melbourne International Terminals offer premium positioning in arrival halls, luxury retail concourses, and exclusive lounges—capturing affluent travelers and business executives.
Luxury Retail Zones
Collins Street (Melbourne), Castlereagh Street (Sydney), and James Street (Brisbane) provide high-impact digital displays adjacent to premium retail flagships for maximum luxury consumer exposure.
Financial Districts
Perth's St Georges Terrace, Sydney's Barangaroo precinct, and Melbourne's Collins Street financial zone offer executive-focused placement reaching decision-makers and C-suite professionals.
Effective Strategies for Luxury Advertising
Australian Luxury Consumer Insights
Young Affluent Growth
Australia's luxury market is increasingly driven by younger consumers (25-35), with CBRE reporting that this demographic is responsible for 30% of luxury purchases in 2024, up from 22% in 2020.
Premium Experience Seekers
Australia's affluent consumers increasingly value experiential luxury, with 68% prioritizing premium experiences over material goods—creating opportunities for immersive brand storytelling.
Tourism Rebound
International luxury tourism has rebounded significantly, with high-spending visitors from Asia, North America, and the Middle East contributing over $1.5 billion to Australia's luxury retail sector in 2024.
Market Projection
Australia's luxury goods market is forecast to maintain steady 3.5% annual growth through 2029, with particularly strong performance in the premium fashion, accessories, and experiential luxury categories.
