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# The Future of Business & Finance Advertising in China: How CTV is the Game-Changer?
- URL: https://www.masscomglobal.com/the-future-of-business-finance-advertising-in-china-how-ctv-is-the-game-changer/
- Published: 2025-01-30T07:14:20.000Z
- Updated: 2025-06-13T07:57:21.000Z
- Description: CTV advertising is reshaping business marketing in China. Hisense JUHAOKAN, iClick, and Caixin Media provide high-impact, AI-driven Smart TV ad solutions for finance and corporate brands. With premium formats and measurable results, CTV is now essential for reaching elite decision-makers.
- Author: Prathish Cherian
- Tags: Media Insights, China, Asia, Connected TV, Premium Buyers, Business & Investments, Affluent Travelers

In China’s rapidly evolving media landscape, **Connected TV (CTV) and Over-the-Top (OTT) advertising** have emerged as the **most powerful tools** for brands targeting **high-value business and finance audiences**. The Hisense JUHAOKAN platform, along with strategic players like iClick and Caixin Media, is reshaping the way **decision-makers, investors, and high-net-worth individuals** engage with brand messaging. 

For financial institutions, investment firms, and B2B service providers, **CTV is no longer an option—it’s an imperative**. As mobile advertising becomes increasingly cluttered and traditional TV loses its dominance, **CTV offers a premium, high-impact, and measurable advertising channel** for brands aiming to build authority and trust among China’s elite business professionals. 

[Connected TV Advertising: Redefining Global EngagementConnected TV is revolutionizing advertising by combining digital precision with TV’s broad reach. With advanced targeting, high video completion rates, and detailed measurement, CTV offers brands the tools to connect with global audiences effectively. Discover why CTV is the future of advertising.![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/icon/bronze-43.png)Masscom GlobalPrathish Cherian![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/thumbnail/couple-watching-tv-2023-11-27-04-59-12-utc-1.jpg)](https://www.masscomglobal.com/the-global-impact-of-connected-tv-your-gateway-to-a-new-era-of-advertising/)

### **CTV: The Smart Media Shift for Business & Finance Marketing** 

China’s **OTT and IPTV platforms** reach over **900 million users**, surpassing the audience of traditional cable TV. With **smart TVs and AI-driven ecosystems** becoming the dominant entry point for commercial content, brands in the **finance and business sector** have a unique opportunity to reach **affluent and influential audiences** in a highly controlled and immersive environment. 

![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2025/01/_--visual-selection--5-.png)

### 

### **Hisense JUHAOKAN: A Strategic Gateway to China’s Business Elite** 

Hisense JUHAOKAN stands as **a powerhouse in AI-powered Smart TV advertising**, offering a **brand-safe, highly engaging, and precision-targeted** environment for business and finance brands. 

### **Key CTV Advertising Formats on Hisense JUHAOKAN** 

- **Boot-Up Homepage Ads** – 100% visibility with **instant brand impact** when users power on their Smart TVs.
- **Glasses-Free 3D Digital Ads** – A revolutionary storytelling format that **immerses high-income viewers** in premium finance and investment messaging.
- **Pre-Roll & In-Feed Video Ads** – **Non-skippable, highly engaging video ads** that target finance professionals when they are most attentive.
- **AI Voice Interaction Ads** – Leverages **voice-controlled Smart TVs** to create **personalized and interactive ad experiences**.

With **CTV ads retaining over 77% engagement rates**, compared to mobile and PC advertising, the effectiveness of OTT for high-value industries like **finance and corporate services** is unparalleled. 

![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2025/01/Untitled-design--16--1.png)

### **CTV + Omni-Channel Strategy: Maximizing Reach & Engagement** 

For brands looking to **amplify their impact**, integrating **CTV with digital and mobile platforms** ensures **higher engagement and expanded audience reach**. 

### **CTV Ad Performance Insights from iClick** 

- **Tencent Video In-Feed Ads**: **8.45% CTR**
- **iQiYi, Youku, MangoTV Non-Skippable Ads**: **3.99% CTR**
- **Douyin (TikTok China) In-Feed Ads**: **11.27% CTR**

iClick Interactive’s case studies reveal that **CTV, combined with high-performance digital platforms, consistently delivers superior results** for finance and business brands. 

### **Reaching China’s Business Leaders Through Caixin Media** 

In addition to Hisense JUHAOKAN and iClick, **Caixin Media** presents an **exclusive opportunity for CTV advertisers targeting top-tier business audiences**. 

### **Why Caixin Media Matters for CTV Advertising** 

- **Exclusive Business Audience** – **20% of Caixin’s readership consists of financial investment institutions and asset management companies**.
- **Trusted by Business Leaders** – Caixin’s influence extends to **government leaders, corporate executives, and top banking professionals**.
- **CTV + Mobile Synergy** – **Caixin’s app and OTT ad placements** provide brands with **direct access to China’s most influential decision-makers**.

![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2025/01/Screen-Shot-2025-01-30-at-11.20.43-AM-4.png)

### **The Business Case for CTV Advertising in China** 

As **traditional advertising channels become saturated and less effective**, CTV presents a **cost-effective, high-ROI alternative** for brands in the **finance and business sectors**. 

- **High-Net-Worth Targeting** – China’s CTV audience includes **CEOs, investors, high-income professionals, and global decision-makers**.
- **Measurable Performance** – Unlike traditional TV, **CTV offers real-time analytics, ensuring brands can optimize their ad spend with precision**.
- **Multi-Format Flexibility** – From **AI-powered interactions** to **non-skippable premium placements**, CTV provides the **most dynamic and engaging advertising formats** available today.

 If your brand is targeting **China’s top financial minds, corporate leaders, and high-income professionals**, **CTV advertising on Hisense JUHAOKAN, iClick’s platforms, and Caixin Media is a strategic necessity**. 

With **unparalleled reach, AI-driven targeting, and premium ad formats**, **CTV is the future of business and finance marketing in China**. 

Now is the time to embrace this shift and position your brand at the forefront of China’s high-value business landscape. 

We help you navigate and execute powerful CTV advertising campaigns that connect your brand with China’s elite business audience. Connect with us today to explore tailored opportunities that drive impact and results.