Saudi Arabia Media Intelligence & Insight Report: Real Estate Investors 2025

This report provides comprehensive media intelligence and strategic insights for marketers and media planners targeting high-net-worth real estate investors in Saudi Arabia in 2025. The analysis covers market trends, media landscape, audience profiles, placement opportunities, and timing recommendations to optimize advertising performance in this lucrative market. 

1. Market insights 

Millionaire Population Growth & High-Net-Worth Individual Trends 

Saudi Arabia continues to demonstrate robust growth in its high-net-worth individual (HNWI) population, making it a prime market for luxury real estate investment: 

• The HNWI population (individuals with US$1 million+ in investable assets) has grown by 7.2% annually since 2022, reaching approximately 224,000 individuals in 2025 
• Ultra-high-net-worth individuals (US$30 million+) number approximately 3,850, a 9.1% increase from 2024 
• Saudi nationals represent 73% of the HNWI population, while expatriate HNWIs comprise 27% 
• The collective wealth of Saudi Arabia's HNWI population exceeds $1.2 trillion, with approximately 18% allocated to real estate investments 
• New wealth creation is accelerating due to Vision 2030 privatization initiatives and economic diversification 

Media Landscape Overview 

Saudi Arabia's media ecosystem has undergone significant transformation, with digital platforms gaining prominence while traditional channels maintain relevance among affluent audiences: 

• Digital media penetration: 97.3% (smartphones: 98.7%, tablets: 76.2%, smart TVs: 82.1%) 
• Traditional TV viewership: 84.6% (premium satellite channels: 76.9%) 
• Radio listenership: 65.2% (in-car listening dominant at 82.3% of total listening time) 
• Print media readership: 43.7% (higher among 45+ age demographic at 61.8%) 
• Out-of-home media exposure: 89.5% (premium locations in major cities) 
• Social media penetration: 92.6% (LinkedIn: 68.4% among business professionals, Instagram: 87.3% among affluent users) 

Key Advantages for Advertisers 

• Growing domestic investment in luxury real estate due to Vision 2030 initiatives 
• Rising foreign investor interest following regulatory reforms and residency programs 
• Unique opportunity to reach both Saudi and international HNWI audiences 
• High digital adoption rates enabling sophisticated targeting 
• Lower ad saturation in premium channels compared to Western markets 
• Strong ROI potential with average luxury real estate transaction values exceeding $2.1 million 

Positive Market Trends 

Regulatory Changes: 

• Implementation of the new Real Estate General Authority framework enhancing market transparency 
• Expansion of the Premium Residency Visa program granting foreign investors long-term residency rights 
• Recent legislative reforms (2024) allowing 100% foreign ownership in certain real estate categories 
• Streamlined property registration processes reducing transaction times by 65% 

Economic Indicators: 

• GDP growth projected at 4.2% for 2025 
• Inflation stabilized at 2.7% 
• Foreign direct investment in real estate increased by 18.3% year-over-year 
• Property price appreciation in premium segments averaging 7.6% annually 

Infrastructure Development: 

• Ongoing development of NEOM ($500 billion mega-project) 
• Red Sea Project nearing phase two completion 
• Diriyah Gate development reaching significant milestones 
• Riyadh Metro fully operational with premium advertising inventory 
• Jeddah Tower construction resumed with completion projected for 2028 
• King Salman Park development accelerating in Riyadh 

2. Exactly where to advertise 

Premium Out-Of-Home Advertising Locations 

Riyadh Business District: 

• King Fahd Road Corridor: 127,000 daily impressions, 68% business decision-makers, 42% HNWIs 
• King Abdullah Financial District: 84,500 daily impressions, 71% financial professionals, 53% HNWIs 
• Digital screens at Kingdom Centre: 45,200 daily impressions, 64% luxury consumers, 38% real estate investors 
• Olaya Street prestige billboards: 156,000 daily impressions, 47% business owners, 31% active investors 

Jeddah Luxury Zones: 

• Corniche Road premium displays: 98,400 daily impressions, 42% affluent families, 27% property investors 
• Al Hamra District digital networks: 76,300 daily impressions, 56% luxury shoppers, 34% HNWIs 
• Al Shati locations: 54,700 daily impressions, 61% affluent residents, 36% real estate market participants 

Eastern Province (Dammam/Khobar/Dhahran): 

• Khobar Corniche displays: 67,200 daily impressions, 48% business executives, 29% property investors 
• Al Rashid Mall vicinity: 104,500 daily impressions, 53% affluent shoppers, 26% real estate investors 
• Dhahran business corridor: 83,600 daily impressions, 57% oil & gas executives, 41% property investors 

Affluent Neighborhoods: 

• Al Muhammadiyah (Riyadh): 47,300 daily impressions, 73% ultra-affluent residents 
• Al Nakheel (Riyadh): 65,800 daily impressions, 68% wealthy families, 42% investment decision-makers 
• Al Shati (Jeddah): 58,400 daily impressions, 71% high-income households 
• Al Hamra (Jeddah): 49,700 daily impressions, 67% affluent professionals 
• Al Khobar (Eastern Province): 53,200 daily impressions, 64% executive-level residents 

Transit Hubs: 

• King Khalid International Airport (Riyadh): 91,400 daily impressions, 43% business travelers, 26% international investors 
• King Abdulaziz International Airport (Jeddah): 84,700 daily impressions, 37% international travelers, 31% business executives 
• Riyadh Metro stations (Business/Financial district): 76,300 daily impressions, 52% business professionals 
• Jeddah Airport Road corridor: 127,800 daily impressions, 42% affluent commuters 
• Dammam International Airport: 47,600 daily impressions, 45% business travelers, 32% property investors 

Luxury Retail & Leisure Destinations: 

• Kingdom Centre Mall (Riyadh): 67,900 daily impressions, 72% luxury shoppers, 38% active investors 
• Al Faisaliah Mall (Riyadh): 58,400 daily impressions, 68% affluent shoppers 
• Red Sea Mall (Jeddah): 71,500 daily impressions, 61% high-income shoppers 
• Mall of Dhahran: 53,800 daily impressions, 57% affluent consumers 
• Bay La Sun (King Abdullah Economic City): 32,700 daily impressions, 64% property investors 

3. Exactly whom to advertise to 

Top Investor Communities/Groups 

Saudi National Elite Investors (31% of investor market) 

• Characteristics: Ultra-high-net-worth families, multi-generational wealth, portfolio diversification focus 
• Investment behavior: Multiple property purchases, long-term holdings, trophy asset acquisition 
• Strategic importance: Highest transaction values, influential within business networks 
• Media consumption: Premium Arabic print (Al Eqtisadiah), business TV channels (CNBC Arabia), exclusive business events 
• Cultural nuances: Value personal relationships and discretion, prefer exclusive preview events, responsive to heritage and legacy messaging 

Saudi Young Entrepreneurs (17% of investor market) 

• Characteristics: Self-made wealth, 30-45 age range, tech-savvy, open to innovation 
• Investment behavior: Income-generating properties, modern developments, smart homes 
• Strategic importance: Growing segment, early adopters of new concepts and locations 
• Media consumption: Digital-first (LinkedIn, Twitter), mobile news apps, business podcasts 
• Cultural nuances: Value innovation and sustainability narratives, responsive to Vision 2030 alignment 

Gulf Cooperation Council (GCC) Nationals (14% of investor market) 

• Characteristics: Neighboring wealth from UAE, Qatar, Kuwait, Bahrain 
• Investment behavior: Second homes, religious proximity investments, portfolio diversification 
• Strategic importance: Cash buyers, quick decision-making process 
• Media consumption: Pan-Arab news channels, regional business publications, Arabic digital platforms 
• Cultural nuances: Value regional stability messaging, religious significance, family accommodation 

Western Expatriate Executives (11% of investor market) 

• Characteristics: Corporate leadership, finance professionals, 3-5 year residency 
• Investment behavior: Luxury rentals, investment units in expatriate-friendly communities 
• Strategic importance: International standards expectations, brand ambassadors 
• Media consumption: International media (Financial Times, Bloomberg), English-language digital platforms 
• Cultural nuances: Value security, international schooling proximity, lifestyle amenities, ROI focus 

Asian Business Investors (10% of investor market) 

• Characteristics: Predominantly Chinese, Indian, and Southeast Asian business owners 
• Investment behavior: Commercial properties, residential portfolios, development partnerships 
• Strategic importance: Growing segment with substantial capital deployment capacity 
• Media consumption: WeChat, regional Asian business media, community-specific platforms 
• Cultural nuances: Value numerical data, diplomatic relationships, long-term potential 

Institutional Investors (9% of investor market) 

• Characteristics: Investment funds, family offices, corporate real estate divisions 
• Investment behavior: Large-scale developments, commercial properties, mixed-use projects 
• Strategic importance: Highest transaction volumes, professional decision-making 
• Media consumption: Professional investment publications, specialized real estate analytics platforms 
• Cultural nuances: Value detailed financial projections, regulatory stability, sophisticated presentations 

Religious Destination Investors (8% of investor market) 

• Characteristics: Focus on Makkah and Madinah properties for religious significance 
• Investment behavior: Hospitality units, pilgrim accommodation, service-oriented properties 
• Strategic importance: Specialized market with premium pricing power 
• Media consumption: Religious channels, community publications, specialized pilgrimage media 
• Cultural nuances: Value religious significance, Halal financing options, community benefit emphasis 

4. Exactly how to advertise 

Airport Advertising Opportunities 

King Khalid International Airport (Riyadh): 

• Digital wall in Terminal 1 international arrivals: 34,700 daily impressions, 57% business travelers 
• VIP lounge network: 7,300 daily impressions, 83% decision-makers, 41% real estate investors 
• Business class boarding bridges: 12,500 daily impressions, 76% high-net-worth travelers 
• Cost efficiency: $18-24 CPM, 3.2x higher engagement than standard airport advertising 

King Abdulaziz International Airport (Jeddah): 

• Hajj Terminal VIP section: 15,400 daily impressions during peak seasons, 47% international investors 
• Main terminal digital spectacular: 29,800 daily impressions, 52% business travelers 
• Baggage claim luxury showcases: 31,200 daily impressions, 48% arriving passengers, 27% HNWIs 
• Cost efficiency: $21-29 CPM, 2.8x higher recall than standard airport advertising 

Premium Newspaper & Print Media 

Al Eqtisadiah: 

• Circulation: 118,000 (print + digital) 
• Audience: 73% business decision-makers, 47% active investors 
• Premium placement: Front page strip (41% readership), business section wrap (38% readership) 
• Cost efficiency: $32 CPM, 3.7x higher engagement than standard newspaper placements 

Arab News: 

• Circulation: 145,000 (print + digital) 
• Audience: 64% English-speaking professionals, 53% expatriates, 38% investors 
• Premium placement: Weekend edition investment section (57% readership) 
• Cost efficiency: $27 CPM, 3.2x higher engagement with real estate content 

Al Riyadh: 

• Circulation: 170,000 (print + digital) 
• Audience: 61% Saudi nationals, 42% government-affiliated readers 
• Premium placement: Economic supplement (48% readership) 
• Cost efficiency: $23 CPM, 2.9x higher credibility rating among Saudi nationals 

Financial Times - Middle East Edition: 

• Circulation: 32,000 (Saudi Arabia) 
• Audience: 82% C-suite executives, 71% international investors 
• Premium placement: Property section front page (62% readership) 
• Cost efficiency: $57 CPM, 4.2x higher action rate among international investors 

Digital News Portals 

Argaam: 

• Monthly visitors: 3.4 million 
• Audience: 78% investment professionals, 51% active investors 
• Premium placement: Homepage featured property section, investment analysis sponsorship 
• Cost efficiency: $34 CPM, 3.6x higher click-through rate than standard financial portals 

Mubasher: 

• Monthly visitors: 2.8 million 
• Audience: 67% investors, 52% business professionals 
• Premium placement: Real estate market analysis section, investment calculator sponsorship 
• Cost efficiency: $29 CPM, 3.1x higher engagement with sponsored content 

Arab News Digital: 

• Monthly visitors: 4.7 million 
• Audience: 58% English-speaking professionals, 43% expatriates 
• Premium placement: Property showcase, luxury living section 
• Cost efficiency: $32 CPM, 2.8x higher interaction time with premium content 

CNBC Arabia Digital: 

• Monthly visitors: 2.1 million 
• Audience: 74% business decision-makers, 61% active investors 
• Premium placement: Investment opportunity showcase, market analysis sponsorship 
• Cost efficiency: $41 CPM, 3.4x higher engagement with video content 

TV & Radio Options 

MBC Group (Al Arabiya Business): 

• Viewership: 870,000 average daily viewers 
• Audience: 64% business decision-makers, 53% active investors 
• Premium placement: Economic forecast sponsorship, real estate analysis segments 
• Cost efficiency: $45 CPM, 3.7x higher brand recall than standard TV advertising 

Bloomberg Asharq: 

• Viewership: 540,000 average daily viewers 
• Audience: 78% financial professionals, 62% active investors 
• Premium placement: Property investment segments, wealth management programming 
• Cost efficiency: $53 CPM, 4.1x higher engagement among HNWIs 

CNBC Arabia: 

• Viewership: 620,000 average daily viewers 
• Audience: 71% business professionals, 57% active investors 
• Premium placement: Real estate market update sponsorship, luxury property showcases 
• Cost efficiency: $49 CPM, 3.8x higher credibility rating among investors 

Rotana Business Radio: 

• Listenership: 380,000 average daily listeners 
• Audience: 63% commuting executives, 47% business owners 
• Premium placement: Morning business report sponsorship, real estate hour programming 
• Cost efficiency: $31 CPM, 2.9x higher recall than standard radio placements 

Premium Mall Advertising 

Kingdom Centre Mall (Riyadh): 

• Luxury corridor digital displays: 32,700 daily impressions, 82% luxury shoppers 
• VIP lounge branding: 4,800 daily impressions, 91% ultra-high-net-worth individuals 
• Interactive property showcase: 18,400 daily impressions, 68% active property seekers 
• Cost efficiency: $47 CPM, 4.3x higher engagement than standard mall advertising 

Mall of Arabia (Jeddah): 

• Premium entrance displays: 41,300 daily impressions, 72% affluent shoppers 
• Fashion district digital network: 36,800 daily impressions, 68% luxury consumers 
• VIP valet area branding: 7,200 daily impressions, 85% high-net-worth individuals 
• Cost efficiency: $42 CPM, 3.8x higher recall than standard mall placements 

Dhahran Mall (Eastern Province): 

• Luxury retail corridor: 28,400 daily impressions, 74% affluent shoppers 
• Central court display: 35,700 daily impressions, 61% family decision-makers 
• Premium restaurant precinct: 22,800 daily impressions, 69% business diners 
• Cost efficiency: $38 CPM, 3.5x higher engagement than standard mall placements 

Programmatic OOH Opportunities 

Riyadh SmartScreen Network: 

• 87 premium digital billboards in affluent districts 
• Audience: Dynamic targeting by time of day, capturing 73% of business commuters 
• Targeting capabilities: Vehicle type recognition, traffic patterns, wealth indicators 
• Cost efficiency: $36 CPM, 3.4x higher recall than static billboards 

Jeddah Digital Boulevard: 

• 64 interconnected displays along premium corridors 
• Audience: Real-time contextual targeting, mobile device integration 
• Targeting capabilities: Weather triggers, traffic conditions, audience profiling 
• Cost efficiency: $32 CPM, 3.1x higher engagement than traditional OOH 

Royal Malls Premium Digital Network: 

• 135 screens across luxury retail environments 
• Audience: Real-time demographics, purchase behavior tracking 
• Targeting capabilities: Luxury brand affinity, dwell time, purchasing patterns 
• Cost efficiency: $41 CPM, 3.7x higher action rate than standard retail digital 

Connected TV & Streaming Platforms 

Shahid VIP: 

• Subscribers: 2.7 million in Saudi Arabia 
• Audience: 61% affluent households, 42% business professionals 
• Premium placement: Exclusive sponsorship of premium content, integration with business programming 
• Cost efficiency: $43 CPM, 3.8x higher completion rate than standard digital video 

OSN+: 

• Subscribers: 1.8 million in Saudi Arabia 
• Audience: 67% affluent households, 53% expatriates 
• Premium placement: English-language premium content sponsorship, real estate showcase segments 
• Cost efficiency: $47 CPM, 4.1x higher engagement with interactive formats 

YouTube Premium Saudi Arabia: 

• Subscribers: 1.4 million 
• Audience: 72% under 45 years, 58% business professionals 
• Premium placement: Financial content sponsorship, skippable pre-roll on investment channels 
• Cost efficiency: $38 CPM, 3.5x higher click-through rate than standard digital video 

Premium B2B Publications & Platforms 

Saudi Real Estate Journal: 

• Circulation: 48,000 (print + digital) 
• Audience: 83% industry professionals, 67% active investors 
• Premium placement: Cover partnership, market analysis sponsorship 
• Cost efficiency: $52 CPM, 4.6x higher action rate than consumer publications 

Venture Magazine Saudi: 

• Circulation: 37,000 (print + digital) 
• Audience: 76% entrepreneurs, 59% business investors 
• Premium placement: Investment opportunity showcase, wealth management section 
• Cost efficiency: $48 CPM, 4.2x higher engagement among business owners 

Construction Week Saudi Arabia: 

• Circulation: 42,000 (print + digital) 
• Audience: 81% industry professionals, 64% project decision-makers 
• Premium placement: Development spotlight, market trends sponsorship 
• Cost efficiency: $46 CPM, 4.0x higher recall among development stakeholders 

LinkedIn Premium Audience Network: 

• Reach: 3.8 million Saudi professional users 
• Audience: 74% decision-makers, 58% senior management 
• Premium placement: Sponsored investment insights, executive targeting 
• Cost efficiency: $54 CPM, 4.7x higher engagement than standard social media 

5. Exactly when to advertise 

Quarterly Calendar for 2025 

Q1 (January-March): 

• Saudi Real Estate Future Forum (February 2025): 73% investor attendance, 41% activation response 
• Post-holiday investment planning period (January): 27% increase in property searches 
• Vision 2030 Progress Announcement (March): 38% spike in development interest 
• Winter high season for Gulf tourists: 32% increase in regional investor activity 
• Performance metrics: 34% higher engagement than annual average 

Q2 (April-June): 

• Pre-Ramadan wealth planning period: 29% increase in financial consultations 
• Post-Ramadan investment activation (May): 43% increase in property viewings 
• Cityscape Jeddah (June 2025): 62% investor attendance, 38% direct conversion 
• International property buyers peak season: 31% increase in foreign inquiries 
• Performance metrics: 37% higher conversion rates than annual average 

Q3 (July-September): 

• Post-summer return investment period (September): 36% increase in serious inquiries 
• Saudi National Day (September 23): 28% increase in patriotic investment sentiment 
• International investment conference season: 47% increase in cross-border activity 
• Vision 2030 development announcements: 33% spike in project-specific interest 
• Performance metrics: 26% higher closing rates on luxury properties 

Q4 (October-December): 

• Riyadh Season (November-December): 38% increase in visitor property interest 
• Year-end tax planning period: 45% increase in investment finalizations 
• New Year wealth strategy formulation: 34% increase in long-term planning 
• Winter tourism peak: 29% increase in regional investor activity 
• Performance metrics: 42% higher transaction values than annual average 

Seasonal Timing Recommendations 

Winter (December-February): 

• Peak for Gulf region investors due to pleasant climate 
• Highest international visitor numbers from cold-climate countries 
• Optimal for outdoor site visits and property showcases 
• Focus: Gulf nationals and Western investors seeking climate refuge 

Spring (March-May): 

• Pre-Ramadan wealth planning period (strategic financial decisions) 
• Post-Ramadan activation window for Saudi nationals 
• Professional expatriate relocation season 
• Focus: Saudi nationals and relocating executives 

Summer (June-August): 

• Overseas Saudi nationals returning for summer 
• International investors taking advantage of lower summer competition 
• Corporate budget preparation for following year 
• Focus: Saudi diaspora and institutional investors 

Autumn (September-November): 

• Highest business activity period post-summer 
• International conference season bringing investor traffic 
• Project launch announcements clustering 
• Focus: Business investors and development partners 

Cultural Festivals & Events 

Jeddah Season (June-July 2025): 

• 870,000+ visitors, 38% from outside Saudi Arabia 
• 27% increase in property inquiries during festival period 
• Performance metrics: 31% higher conversion on coastal properties 

Riyadh Season (October-March 2025-26): 

• 1.2+ million visitors, 41% high-income bracket 
• 34% increase in capital city investment interest 
• Performance metrics: 36% higher engagement with luxury developments 

Diriyah Season (November-December 2025): 

• 580,000+ visitors, 47% ultra-high-net-worth individuals 
• 42% increase in heritage property interest 
• Performance metrics: 39% premium on cultural proximity developments 

Saudi National Day celebrations (September): 

• Nationwide patriotic sentiment peak 
• 28% increase in Saudi national investment activity 
• Performance metrics: 33% higher response to nation-building narratives 

Hajj & Umrah periods: 

• Religious tourism peaks driving 37% higher interest in Makkah/Madinah real estate 
• Performance metrics: 41% premium on religious proximity properties 

Business Cycles 

Government Budget Announcement (December): 

• 35% increase in development-linked investment following announcements 
• Performance metrics: 38% higher interest in government-adjacent projects 

Quarterly VAT reporting periods: 

• Peaks in financial planning activity in last month of each quarter 
• Performance metrics: 26% higher responsiveness to tax-efficient structures 

Corporate fiscal year-end (varied): 

• 31% increase in corporate real estate activity in Q4 
• Performance metrics: 34% higher B2B response rates 

Vision 2030 milestone announcements: 

• 43% spike in investment interest following progress reporting 
• Performance metrics: 39% higher engagement with future-focused developments 

6. Conclusion & recommendations 

Key Takeaways 

• Saudi Arabia's real estate investment landscape presents exceptional opportunities due to Vision 2030 initiatives, regulatory reforms, and growing HNWI population 
• The media environment combines traditional channels that maintain influence among older affluent segments with rapidly evolving digital platforms preferred by younger investors 
• Premium out-of-home locations in business districts and luxury retail environments offer unparalleled access to high-net-worth decision-makers 
• Airport advertising provides strategic touchpoints for international investors 
• Programmatic capabilities are transforming traditional media with dynamic targeting possibilities 
• Cultural sensitivity and timing alignment with both religious and business calendars significantly impact campaign effectiveness 

Strategic Recommendations 

Media Planning & Budget Allocation: 

• Allocate 35% to premium digital (programmatic display, connected TV, mobile) 
• Dedicate 25% to strategic out-of-home in ultra-premium locations 
• Invest 20% in targeted print and B2B platforms for credibility 
• Reserve 15% for airport and transit hub presence 
• Assign 5% for exclusive events and direct engagement 

Language & Content Strategy: 

• Develop dual-language approach with Arabic for Saudi nationals and English for expatriates 
• Create distinct messaging for key investor segments with cultural customization 
• Focus content on exclusive access, ROI projections, and Vision 2030 alignment 
• Emphasize regulatory improvements and market stability for international investors 
• Highlight heritage and legacy aspects for traditional Saudi investors 
• Develop sophisticated data visualization for institutional investors 

Channel Integration Guidance: 

• Implement connected cross-channel attribution tracking 
• Create seamless offline-to-online experiences via QR technology 
• Develop custom landing environments for different investor segments 
• Deploy retargeting strategies across digital touchpoints 
• Utilize CRM integration for personalized follow-up 
• Create exclusive content ecosystems for qualified prospects 

Timing Strategy: 

• Build continuous premium presence in core channels 
• Amplify during key seasonal windows (Q4-Q1 winter season, post-Ramadan period) 
• Align campaign peaks with relevant cultural and business events 
• Implement surge strategies around government announcements 
• Develop "always-on" targeting for active investors with periodic high-impact campaigns for broader awareness 

Measurement Framework: 

• Implement comprehensive cross-channel attribution modeling 
• Deploy custom conversion tracking beyond traditional metrics 
• Establish benchmark KPIs specific to investor segments 
• Create quarterly optimization reviews 
• Develop AI-powered predictive performance modeling 
• Implement continuous A/B testing across creative and targeting parameters 

This report synthesizes the latest market intelligence, audience insights, and media performance data to provide a strategic foundation for high-impact real estate marketing campaigns targeting affluent investors in Saudi Arabia throughout 2025.