Amplify your brand’s presence this summer through targeted TV and OTT spots during the England vs India 2025 Test Series. From June 20 to August 4, reach over 25 million viewers across MENA via CricLife’s eVision platforms and StarzPlay’s streaming service. Secure uninterrupted ad inventory—live-match TVCs, OTT pods, L Bands, and promo tags—and ensure your message lands in a premium, high-engagement environment.From June 20 to August 4, 2025, five intense Test matches will be broadcast exclusively across the Middle East and North Africa via:
- CricLife (via evision platforms like STC, du, Zain, OmanTel)
- StarzPlay OTT (including SwitchUp branded experiences)
Why This Campaign is a Must for Global Advertisers
✅ Massive Regional Reach
Target over 25 million sports viewers across the UAE, KSA, Qatar, Oman, Bahrain, and North Africa—with a blend of TV and OTT audiences.
✅ Trusted Content Environment
Cricket is one of the most trusted and engaging content categories globally. Viewers are invested, loyal, and highly responsive to advertising during matches.
✅ Cross-Screen Impact
Leverage the power of both TV and mobile/OTT platforms, increasing frequency, reach, and message reinforcement.
Regional Audience Profile
According to IPL 2024 benchmarks (source: page 4 of the proposal):
- UAE – 9+ million viewers
- KSA – 9.8+ million
- Other MENA (Qatar, Bahrain, Oman, Kuwait, Iraq/North Africa) – ~6+ million
- 60–65% of viewers on OTT, 35–40% on TV
This multi-device, premium audience includes:
- Affluent professionals
- High-net-worth families
- Digitally savvy sports fans
📦 Sponsorship Packages
🥇 Co-Presenting Sponsor – $75,000 (for full 5-match series)
- 200 Live Match TV + OTT Spots (30 sec)
- 250 Promo Tags (5 sec)
- Inclusion in Match Highlights, L Bands, Pre-Mid-Post Shows
- Total brand visibility: 720 insertions / 10,750 seconds
🥈 Associate Sponsor – $50,000
- 125 Live Match Spots
- 500 Promo Tags
- Branded Pre-Mid-Post shows and Match Highlights
- Total visibility: 800 insertions / 8,625 seconds
🥉 Spot Buying – $30,000
- 50 Live Match Spots
- L Bands, Pre-Mid-Post branding
- Perfect for short campaigns and budget-conscious impact buys
Every Package Includes:
✅ Free Campaign Planning Support
Work directly with our global media planners for full strategy assistance—at no extra cost.
✅ Free Campaign Monitoring & Reporting
Receive comprehensive analytics, spot logs, and real-time tracking updates.
✅ Fastest Turnaround Time
Get your campaign live in just 4 working days.
✅ 100% Execution Guarantee
We’ve successfully executed thousands of global ad campaigns—we don’t miss.
Why This Series Works for Brands
1. Premium, Engaged Audience
Cricket matches—especially Tests—retain audiences for long durations, giving your ads deep attention and recall.
2. Seamless Ad Integration
Your brand appears before, during, and after matches, with high-frequency formats like L Bands, Promos, and Highlights.
3. Exclusive MENA Access
No clutter. No overexposure. Just your brand, at the right time, in front of the right audience.
Campaign Terms Snapshot
- Ads run across all 5 matches
- Early match finishes? Your inventory will be carried forward
- Acceptable formats: 10–30 sec TVCs + 5 sec VO tags
- Asset deadline: 4 working days before match start
Ready to Take the Field With Us?
Secure your brand’s position in the most watched sports series of the summer.
Region: MENA – UAE, KSA, Qatar, Bahrain, Oman, North Africa
Platforms: CricLife (TV), StarzPlay (OTT)
Audience: 25M+ cricket fans
