What is programmatic DOOH?
Programmatic Digital Out-of-Home (pDOOH) takes the advantages of traditional DOOH and enhances them with data, speed, and flexibility. It uses data analytics to offer detailed insights into campaign performance, allowing advertisers to trigger specific ads based on real-time conditions like weather, time of day, or audience demographics. Unlike traditional DOOH, pDOOH enables real-time purchasing of ad space through automated bidding platforms, reducing lead times and allowing for on-the-fly optimization. This makes campaigns faster to launch, more responsive to changing conditions, and easily accessible through leading Demand-Side Platforms (DSPs), often allowing for reuse of existing digital content.
Why SFO Is a Strategic Ad Destination
San Francisco International Airport (SFO) is a tech-forward, globally connected hub known for its high-spending, innovation-driven passenger base. With 2.6 million impressions per week, this campaign is engineered for brands targeting:
- Affluent global and domestic travelers
- Tech industry professionals and executives
- Frequent flyers, VCs, and luxury consumers
Campaign Overview
- Screens Activated: 17
- Estimated Weekly Impressions: 2.6 million
- Deployment Zones: Terminals, boarding gates, concourses
- Daily Investment: Starting from just $1,000/day
- Ad Type: Programmatic DOOH
Three Reasons This Campaign Works
1. High-Impact Visibility in Key Airport Zones
With just 17 screens, this campaign delivers concentrated exposure in the airport’s most high-value zones—ensuring your brand connects with intentional, observant audiences.
Top 3 Advertiser Gains:
- Consistent exposure throughout dwell-time zones (check-in, gates, lounges)
- Elevated brand perception in a premium environment
- Reach influential, tech-savvy, and affluent audiences
2. Programmatic Precision with Maximum Flexibility
SFO’s DOOH network supports real-time media delivery, creative swapping, and audience-based scheduling.
Top 3 Advertiser Gains:
- Flexible scheduling to match flight peaks and passenger flows
- Dynamic creative changes during campaign without extra cost
- Accurate reporting and measurable outcomes
What’s Included in Your Campaign Package
✅ Strategic Planning by Global Experts
You'll be assigned dedicated international media planners to tailor your strategy for maximum effectiveness.
✅ Real-Time Monitoring & Reporting
From Day 1, get free performance insights to stay informed and in control of your results.
✅ 100% Fast Setup Guarantee
We’ll launch your campaign in the fastest time possible—with a proven success rate across every market.
Start Your Campaign at San Francisco International Airport
Spots on these 17 exclusive screens go fast due to high demand and limited inventory.
With just $1,000/day, you can start engaging over 2.6 million viewers weekly.