The luxury market across the Americas remains a powerful engine for premium brands. North America’s luxury goods sector is estimated at approximately USD 163.5 billion in 2026, with continued growth driven by affluent consumers in the U.S., Canada, and Mexico. This region is forecast to expand steadily through the next decade, with HNWIs and upscale experience seekers sustaining demand.
The Americas Luxury Market Landscape
The luxury market across the Americas represents a diverse and resilient landscape, with the United States continuing to dominate the region’s premium spending. While global luxury growth faced headwinds through 2024–25, forecasts suggest a return to overall market growth in 2026, supported by strong performance in the Americas.
Affluent households — particularly the top 10 % of earners in the U.S. — are driving a growing share of luxury purchases, creating substantial opportunities for premium advertising placements that influence purchase consideration and brand affinity.
Strategic Advertising Locations for Elite Reach
North America
Financial Districts
- New York’s Wall Street & Midtown: Prime presence in global finance hubs reaching C-suite leaders and decision-makers.
- Chicago’s Loop: Central access to corporate and professional audiences.
- San Francisco’s Financial District: Messaging near tech and investment communities.
Luxury Retail Zones
- Fifth Avenue (NYC): Iconic high-end retail corridor with premium OOH visibility.
- Rodeo Drive (Beverly Hills): Prestigious placement among luxury flagship boutiques.
- Magnificent Mile (Chicago): High footfall retail environment with affluent consumers.
Airport Precincts
- JFK & LaGuardia (NYC): Premium terminal and lounge advertising serving tens of millions of affluent travellers annually.
- Los Angeles International (LAX): Digital displays and experiential zones capturing international luxury tourists and business travellers.
- Miami International (MIA): Strategic gateway placement reaching wealthy North and Latin American audiences.
Airport advertising continues to deliver exceptional ROI due to long dwell times in terminals and a captive audience of premium travellers. Rates for elite placements vary but reflect high engagement and visibility among affluent travellers.
Mexico & Brazil
Mexico
- Polanco (Mexico City): Exclusive district with premium OOH and luxury retail adjacencies.
- Cancún Hotel Zone: Targeted exposure to international luxury vacationers.
Brazil
- Jardins (São Paulo): Brazil’s premier luxury retail district.
- Ipanema & Leblon (Rio de Janeiro): Strategic media positions in affluent neighbourhoods with high discretionary spend.
Emerging Luxury Markets in the Americas
- Buenos Aires (Argentina): Upscale retail areas like Recoleta and Puerto Madero.
- Bogotá (Colombia): Growing luxury segment with increasing purchasing power.
- Santiago (Chile): Stable economy supporting luxury market growth.
- Panama City (Panama): Strategic intercontinental hub linking North and South America.
