What is programmatic DOOH?
Programmatic Digital Out-of-Home (pDOOH) takes the advantages of traditional DOOH and enhances them with data, speed, and flexibility. It uses data analytics to offer detailed insights into campaign performance, allowing advertisers to trigger specific ads based on real-time conditions like weather, time of day, or audience demographics. Unlike traditional DOOH, pDOOH enables real-time purchasing of ad space through automated bidding platforms, reducing lead times and allowing for on-the-fly optimization. This makes campaigns faster to launch, more responsive to changing conditions, and easily accessible through leading Demand-Side Platforms (DSPs), often allowing for reuse of existing digital content.
Why Advertise at JFK Airport?
JFK International Airport is one of the most iconic and trafficked international airports in the world. It’s a vital hub connecting New York City to global business and luxury destinations. With 3.4 million weekly impressions, this campaign delivers high-value exposure across 82 digital screens, giving your brand maximum visibility in the heart of American commerce and culture.
Campaign Overview
- Total Screens: 82
- Estimated Weekly Impressions: 3.4 million
- Screen Locations: Terminals, boarding gates, TSA zones, baggage claims
- Ad Format: Static and motion-enabled DOOH
- Daily Investment: Starting from $1,000/day
- Execution: Fully programmatic with dynamic creative options
What Makes JFK DOOH a Smart Investment
1. New York Visibility, Global Impact
Tap into a steady stream of high-net-worth individuals, corporate travelers, international elites, and U.S. business leaders.
Top 3 Advertiser Benefits:
- Access to top-tier travelers from every continent
- Brand lift in association with global travel and prestige
- Connection with NYC’s cultural and financial power base
2. Programmatic Efficiency and Smart Targeting
Use real-time ad delivery and audience data to optimize performance and eliminate waste.
Top 3 Advertiser Benefits:
- Flexible dayparting and geographic targeting
- Performance-based creative adjustments on the fly
- Transparent metrics and real-time dashboard access
3. High Reach at a Low Entry Price
Starting at just $1,000/day, this campaign offers high-volume impressions at one of the most valuable locations in global media.
Top 3 Advertiser Benefits:
- Efficient CPM in a premium airport
- Scalable reach across terminals
- Ideal for brand awareness and performance marketing
Included in Your JFK DOOH Package
✅ Campaign Strategy & Setup
Work directly with our global media experts to customize your JFK execution for maximum ROI.
✅ Live Reporting & Monitoring
Stay informed with live dashboards and analytics from day one—always included, no extra cost.
✅ Fastest Launch Timeline Guaranteed
We’ll activate your JFK campaign faster than anyone in the industry, with a flawless track record.
Book Your Brand Into JFK's Media Network Today
With just 82 active digital screens and millions of weekly travelers, JFK offers a perfect mix of scale and focus. This is your opportunity to place your message in front of high-value audiences for just $1,000/day.
