What is programmatic DOOH?
Programmatic Digital Out-of-Home (pDOOH) takes the advantages of traditional DOOH and enhances them with data, speed, and flexibility. It uses data analytics to offer detailed insights into campaign performance, allowing advertisers to trigger specific ads based on real-time conditions like weather, time of day, or audience demographics. Unlike traditional DOOH, pDOOH enables real-time purchasing of ad space through automated bidding platforms, reducing lead times and allowing for on-the-fly optimization. This makes campaigns faster to launch, more responsive to changing conditions, and easily accessible through leading Demand-Side Platforms (DSPs), often allowing for reuse of existing digital content.
Target the Right Travelers at the Right Time â Without Overspending
With Chicago as one of the nationâs key international transit hubs, your brand has the opportunity to engage a globally connected, high-value traveler baseâright as they move through the airportâs most influential spaces.
This focused pDOOH package gives you access to 56 powerful digital screens, driving over 1.8 million verified impressions every week, all for just $1,000 per day.
Strategic Airport Screen Selection â Smart, Lean & Impactful
- 56 Digital Screens in Prime Locations
Carefully placed across key terminals, lounges, and transit areas for optimized exposure without media waste. - 1.8 Million Weekly Impressions
High-quality reach within a high-income, international flyer audience. - Dwell Time Zones
Ads appear in long-wait areas like check-in zones, departure gates, and baggage claim for strong message retention. - Traveler Movement Hotspots
Screens located in high-traffic concourses and retail areas ensure strong impression frequency and brand recall. - Real-Time Programmatic Delivery
Ads are served based on flight schedules, time-of-day trends, and behavioral triggers for optimal performance.
Full Month of Airport Reach â Just $1,000/Day
Includes:
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Screen access across 56 curated placements
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Smart programmatic targeting and delivery
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Real-time dashboard with live performance insights
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Free consultation with global media planner
Key Advertiser Advantages
1. Focused Visibility with Strong Impressions
Get reliable daily reach without oversaturating or exceeding your media spend.
2. International Prestige Environment
Chicago International is a brand-building hubâreach business travelers, tourists, and global consumers in a high-trust environment.
3. Daily Consistency, Long-Term Recall
Your brand is seen every day by a consistent, qualified audience, building cumulative recognition and recall.
Every Campaign Comes With:
- Free Expert Campaign Strategy
- Live Campaign Monitoring Access
- 100% Execution Success Rate
Let's Launch Your Chicago Airport Campaign
Book your consultation now!
