MIPIM 2026 (March 9–13) is the world’s premier real estate event, where over 20,000 industry professionals and investors managing over €4 trillion in assets converge on Cannes, France. But before they reach the Palais, before the networking begins on the Croisette, the vast majority of international delegates arrive through one critical gateway: Nice Côte d’Azur Airport.
Advertising at Nice Airport during MIPIM is a strategic. It ensures your brand is the first thing global power-players see the moment they enter the Riviera.
Why Nice Airport is the Impact Zone for 2026
- NCE as a gateway: During MIPIM, 90% of non-European delegates and nearly 70% of European C-suite executives pass through Terminal 2 or the Business Aviation Terminal.
- Record-Breaking Traffic: Nice Airport closed 2025 with a record 15.23 million passengers, driven by a 4.7% surge in international traffic.
- The Business Surge: Business aviation movements across the Riviera hub have seen a 4% year-on-year increase, with high-capacity aircraft becoming the standard for elite event travel.
- The MIPIM Effect: During "Big Four" event weeks like MIPIM, private and business-class arrivals peak, concentrating 20,000+ C-suite executives into the airport's terminals within a 48-hour window.
- High-Value Dwell Time: The average business traveler at Nice Airport contributes 15 times more economic impact than a standard tourist, representing a hyper-concentrated demographic of institutional capital and UHNWIs.
What’s Included in Every Campaign
- Expert Media Planning: Access to event-aligned PDOOH airport advertising placements.
- Creative Support: Guidance on feasibility and high-impact visual delivery.
- Proof of Activation: Live monitoring with photo and video reporting.
- 100% Execution Guarantee: Seamless deployment during the busiest week of the real estate calendar.
Inventory for Nice Airport during MIPIM 2026 is strictly limited and demand is exceptionally high. If you want to dominate the gateway to Cannes and influence global capital at the point of entry, now is the time to secure your space.
Book a free expert consultation now
