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Real estate investor targeting strategy
(may-december 2025)
1.Market insights
India's wealthy population continues to experience remarkable growth, creating an expanding pool of potential real estate investors. As of early 2025, india has over 357,000 dollar millionaires, representing a 14.6% growth from the previous year. Ultra-high-net-worth individuals (those with assets exceeding $30 million) have increased by approximately 11%, now numbering around 13,600 nationwide.
The indian media landscape offers extensive reach across diverse channels. Digital media penetration stands at 71% nationwide, with urban markets exceeding 85%. Television remains dominant with 92% household penetration, while print media maintains strong influence particularly among affluent demographics in metropolitan centers. OOH advertising reaches approximately 82% of urban populations, with premium digital OOH installations growing at 18% annually.
Advertisers benefit from india's media market due to its sophisticated targeting capabilities, relatively competitive CPM rates compared to other APAC markets, and the sustained trust affluent demographics place in traditional media channels. The advertising ecosystem provides unique opportunities to engage with distinctive wealth segments across the country's diverse regions.
Recent regulatory changes have enhanced market stability, including the real estate regulatory authority (RERA) amendments that strengthen investor protections. Economic indicators remain positive with the real estate sector projected to reach $1.3 trillion by 2026. Infrastructure developments, including the expansion of metro systems in major cities and the completion of several dedicated freight corridors, continue to enhance connectivity and unlock new premium real estate opportunities.
2.Exactly where to advertise
Major cities and business districts
Delhi/NCR:
- Connaught place/central delhi: premium digital billboards capturing 165,000+ daily professionals (71% business decision-makers), with average household income exceeding ₹42 lakhs
- Cyber city, gurgaon: digital OOH network reaching 124,000+ daily tech and financial professionals (68% with investment portfolios over ₹1.5 crore)
- Aerocity: luxury-focused OOH installations near hospitality district with 87,000+ daily affluent visitors
Mumbai:
- Bandra-kurla complex: premium OOH locations targeting 198,000+ daily finance professionals (78% active investors)
- South mumbai (nariman point, cuffe parade): heritage advertising locations reaching 143,000+ daily hnwis
- Western express highway (juhu to andheri stretch): digital billboards capturing 276,000+ daily commuters (42% affluent professionals)
Bangalore:
- MG road/brigade road circuit: digital OOH network reaching 157,000+ daily visitors (63% tech professionals)
- Electronic city/whitefield: tech corridor billboards targeting 183,000+ daily IT professionals (average annual income ₹28+ lakhs)
Chennai:
- Mount road/anna salai: premium locations capturing 132,000+ daily business professionals
- OMR IT corridor: digital displays reaching 145,000+ tech workers (53% active property investors)
Ahmedabad:
- SG highway/prahladnagar: premium displays targeting 98,000+ business professionals
- Ashram road: financial district OOH capturing 87,000+ daily banking and finance professionals
Kolkata:
- Salt lake sector V: tech hub displays reaching 112,000+ IT professionals
- Park street/camac street: premium billboards targeting 93,000+ affluent consumers
Hyderabad:
- HITEC city/financial district: digital network reaching 168,000+ tech and finance professionals
- Jubilee hills/banjara hills: luxury circuit billboards targeting 76,000+ hnwis
Kochi:
- Marine drive/MG road: premium displays capturing 65,000+ business professionals and tourists
- Infopark area: digital displays targeting 54,000+ IT professionals
Affluent neighborhoods
- South delhi (vasant vihar, greater kailash): neighborhood-specific advertising reaching 87,000+ hnwis
- South mumbai (malabar hill, worli): boutique OOH installations capturing 73,000+ ultra-hnwis
- Koramangala/indiranagar (bangalore): urban lifestyle corridor displays targeting 92,000+ tech entrepreneurs and executives
- Boat club/poes garden (chennai): exclusive neighborhood media reaching 43,000+ old-money hnwis
- Jubilee hills (hyderabad): premium residential displays targeting 56,000+ business owners
Transit hubs
- Indira gandhi international airport (delhi): digital displays in terminal 3 reaching 81,000+ daily international travelers (67% business class)
- Chhatrapati shivaji maharaj international airport (mumbai): premium installations capturing 72,000+ daily premium travelers
- Kempegowda international airport (bangalore): executive lounge advertising reaching 37,000+ daily business travelers
- Delhi metro (yellow line): premium in-station branding at key business district stations reaching 245,000+ daily affluent commuters
- Mumbai metro: digital displays targeting 193,000+ daily professionals
- Railway executive lounges at new delhi, mumbai CSMT, and bangalore city stations: capturing 48,000+ premium train travelers
Luxury retail and leisure destinations
- DLF emporio (delhi): in-mall premium displays reaching 23,000+ daily luxury shoppers
- The oberoi/trident hotel circuit (nationwide): hotel advertising network reaching 32,000+ daily affluent guests
- Palladium mall (mumbai): digital displays capturing 28,000+ luxury shoppers daily
- UB city (bangalore): premium mall media network reaching 19,000+ daily affluent visitors
- Phoenix marketcity premium malls (pan-india): digital displays targeting 165,000+ daily upper-middle and affluent shoppers
- Taj/oberoi/leela hotels golf courses: on-course advertising reaching 8,200+ weekly affluent golfers
3.Exactly whom to advertise to
Top investor groups
Tech entrepreneurs/executives (21% of investor market)
- Characteristics: digital-native, seek innovation in property tech, value sustainability features
- Strategic importance: early adopters of new investment concepts, influential among peer networks
- Media consumption: heavy digital consumption, business podcasts, premium OTT platforms, linkedin power users
- Cultural nuances: value convenience, responsive to data-driven marketing, appreciate transparent pricing
Finance/banking professionals (18% of investor market)
- Characteristics: analytical decision-makers, portfolio diversification focus, yield-oriented
- Strategic importance: strong multiplier effect as they influence client investments
- Media consumption: financial print media, business news channels, specialized investment podcasts, bloomberg/ET now
- Cultural nuances: respond to roi-focused messaging, prefer detailed investment prospectuses
Traditional business families (17% of investor market)
- Characteristics: multi-generational wealth, legacy-focused, relationship-driven decisions
- Strategic importance: large transaction sizes, multiple property acquisitions
- Media consumption: traditional print media, selective TV business channels, private clubs
- Cultural nuances: value privacy, prefer personalized outreach, responsive to heritage/legacy messaging
NRI investors (14% of investor market)
- Characteristics: seeking india connection, combination investment/occasional use properties
- Strategic importance: foreign currency investments, typically larger ticket sizes
- Media consumption: digital diaspora platforms, whatsapp groups, community events abroad, specialized NRI property portals
- Cultural nuances: need reassurance on legal security, value turnkey management solutions
Medical professionals (9% of investor market)
- Characteristics: time-poor, value-focused, prefer managed investments
- Strategic importance: stable investment patterns, strong referral networks
- Media consumption: medical journals, professional networks, selective luxury magazines
- Cultural nuances: respond to exclusive offerings, value confidentiality and white-glove service
Corporate executives (8% of investor market)
- Characteristics: brand-conscious, lifestyle-focused, appreciation for premium amenities
- Strategic importance: reliable investment cycles aligned with bonus seasons
- Media consumption: business dailies, executive magazines, airport lounges, linkedin
- Cultural nuances: responsive to status signaling, value recognition and exclusivity
Legal professionals (7% of investor market)
- Characteristics: detail-oriented, risk-aware, long-term investment focus
- Strategic importance: influential in professional networks, documentation-savvy
- Media consumption: legal publications, business newspapers, professional networks
- Cultural nuances: value transparency, responsive to clear contractual terms and legal safeguards
First-generation entrepreneurs (6% of investor market)
- Characteristics: growth-oriented, value innovation, seeking wealth manifestation
- Strategic importance: rapidly growing segment with increasing disposable income
- Media consumption: business podcasts, entrepreneurship forums, digital business media
- Cultural nuances: respond to aspirational messaging, value networking opportunities
4.Exactly how to advertise
Airport advertising opportunities
Delhi IGI airport:
- Terminal 3 digital wall: 81,000+ daily business and first-class passenger exposures
- Executive lounge branding: 12,400+ daily premium passenger exposures
- Arrival baggage claim digital network: 67,000+ daily arriving passenger exposures
- Cost efficiency: ₹210 CPM for targeted affluent audiences
Mumbai CSMIA airport:
- Terminal 2 premium digital network: 72,000+ daily international passenger exposures
- Duty-free area media installations: 43,000+ daily international departures exposures
- VIP transport corridor branding: 9,600+ daily premium traveler exposures
- Cost efficiency: ₹245 CPM for targeted luxury consumers
Bangalore airport:
- International departure lounge digital screens: 37,000+ daily business traveler exposures
- Premium car park branding: 28,000+ daily affluent passenger exposures
- Executive taxi fleet branding: 14,500+ daily premium traveler exposures
- Cost efficiency: ₹190 CPM for tech executive targeting
Print media options
The economic times:
- Premium positions: 1.8 million daily circulation (71% HNWI readers)
- Property investment supplements: 1.2 million readership (83% active investors)
- ET wealth: 965,000 dedicated readership (76% with investable assets >₹2 crore)
- Cost efficiency: ₹380 CPM for targeted financial decision-makers
Times of india:
- Front page jacket/impact positions: 5.3 million circulation across key metros (48% affluent readers)
- Premium property supplements: 3.1 million readership (52% property investment intenders)
- Cost efficiency: ₹420 CPM for mass affluent targeting
Hindustan times:
- Premium positions delhi/NCR editions: 1.7 million circulation (54% affluent households)
- HT estates: 925,000 specialized property readership
- Cost efficiency: ₹365 CPM for north india wealthy demographics
Business standard:
- Front page/back page positions: 680,000 circulation (68% business decision-makers)
- Special investment guides: 420,000 readership
- Cost efficiency: ₹310 CPM for financial professionals
Regional premium publications:
- Anandabazar patrika (kolkata): 1.2 million circulation (42% affluent bengali readers)
- Malayala manorama (kochi): 1.8 million circulation (38% affluent malayali readers)
- Gujarat samachar (ahmedabad): 1.4 million circulation (45% business community readership)
- Cost efficiency: ₹280 CPM for regional affluent targeting
Digital news portals
Economic times online:
- Premium display positions: 32 million monthly unique visitors (58% financial/business professionals)
- Sponsored investment content: 7.6 million monthly engaged users
- Property investment microsites: 3.8 million monthly specialized visitors
- Cost efficiency: ₹410 CPM for premium positions
Moneycontrol:
- Homepage takeovers: 21 million monthly unique visitors (72% active investors)
- Real estate investment sections: 4.9 million monthly engaged users
- Premium video content integration: 3.2 million monthly viewers
- Cost efficiency: ₹380 CPM for investor targeting
Mint digital:
- Premium display: 18 million monthly unique visitors (63% business decision-makers)
- Wealth management sections: 5.6 million monthly readers
- Investment guides sponsorship: 3.1 million engaged users
- Cost efficiency: ₹360 CPM for professional audience targeting
India infoline (IIFL):
- Wealth section sponsorship: 8.7 million monthly visitors (81% active investors)
- Investment property guides: 2.3 million monthly readers
- Cost efficiency: ₹340 CPM for targeted financial professionals
Television and radio
Business news channels:
- Cnbc-tv18: 12.8 million weekly viewership (73% business decision-makers)
- ET now: 9.7 million weekly viewership (68% financial professionals)
- Sponsored property investment segments: 2.4 million specialized viewership
- Cost efficiency: ₹520 CPM for targeted financial professionals
English news channels:
- Republic TV: 18.4 million weekly viewership (42% affluent viewers)
- India today: 15.7 million weekly viewership (39% affluent viewers)
- Premium time bands (8-10pm): 11.2 million affluent viewership
- Cost efficiency: ₹580 CPM for mass affluent targeting
Premium radio networks:
- Radio one: 3.8 million daily listenership across metros (58% affluent professionals)
- Radio mirchi (premium time bands): 7.6 million daily listenership (42% affluent listeners)
- Cost efficiency: ₹290 CPM for drive-time affluent targeting
Premium mall advertising
DLF malls (delhi NCR):
- Digital display network: 340,000 weekly footfall (67% affluent shoppers)
- Experiential zones: 175,000 weekly engaged visitors
- Cost efficiency: ₹320 CPM for luxury shopper targeting
High street phoenix (mumbai):
- Premium digital installation network: 290,000 weekly footfall (72% affluent shoppers)
- VIP parking area branding: 83,000 weekly premium car owners
- Cost efficiency: ₹365 CPM for luxury consumer targeting
UB city (bangalore):
- Luxury retail corridor displays: 145,000 weekly footfall (81% HNWI shoppers)
- Experiential installation spaces: 78,000 weekly engaged visitors
- Cost efficiency: ₹390 CPM for ultra-affluent targeting
Programmatic OOH
Times OOH network:
- Premium digital billboards across 8 metro cities: 27 million weekly impressions
- Ai-based audience targeting capabilities: 61% targeting accuracy for hnwis
- Real-time content adaptation based on financial news triggers
- Cost efficiency: ₹340 CPM with advanced targeting parameters
Selvel digital OOH:
- Pan-india premium digital network: 18 million weekly impressions
- Day-part optimization for business professional targeting
- Cost efficiency: ₹310 CPM with demographic targeting
Jcdecaux airport network:
- Digital screens across 7 major airports: 13 million weekly impressions
- Business traveler targeting capabilities: 73% targeting accuracy
- Cost efficiency: ₹425 CPM for business traveler targeting
Connected TV and streaming
Disney+ hotstar premium:
- 14.8 million premium subscribers (57% affluent professionals)
- Sports content targeting (cricket, football): 8.7 million affluent viewers
- Premium content integration: 6.3 million sophisticated viewer engagement
- Cost efficiency: ₹510 CPM for targeted premium subscribers
Amazon prime video:
- 21.6 million indian subscribers (48% affluent households)
- Premium content placement: 11.2 million upmarket viewer impressions
- Business/finance content alignment: 7.8 million professional viewers
- Cost efficiency: ₹540 CPM for affluent household targeting
Netflix:
- 12.7 million indian subscribers (61% affluent urban viewers)
- Premium placement opportunities: 7.9 million upmarket viewer impressions
- Cost efficiency: ₹620 CPM for premium household targeting
Sonyliv premium:
- 9.4 million premium subscribers (46% affluent viewers)
- Sports content integration: 5.7 million business professional viewers
- Cost efficiency: ₹480 CPM for affluent male targeting
Premium B2B publications
Business today:
- Print edition: 490,000 circulation (78% business decision-makers)
- Digital platform: 8.7 million monthly visitors (72% corporate professionals)
- Investment special issues: 380,000 reader engagement
- Cost efficiency: ₹340 CPM for executive targeting
Forbes india:
- Bi-weekly publication: 320,000 circulation (86% c-suite/business owners)
- Wealth management sections: 280,000 HNWI readers
- Digital platform: 6.8 million monthly visitors (74% business leaders)
- Cost efficiency: ₹410 CPM for HNWI targeting
Outlook business:
- Monthly publication: 275,000 circulation (81% business owners/executives)
- Investment guides: 245,000 engaged readers
- Digital platform: 5.4 million monthly visitors
- Cost efficiency: ₹370 CPM for business owner targeting
BW businessworld:
- Fortnightly publication: 240,000 circulation (73% senior management)
- Real estate investment features: 190,000 engaged readers
- Digital platform: 4.9 million monthly visitors
- Cost efficiency: ₹350 CPM for management targeting
5.Exactly when to advertise
Q2 2025 (may-june)
Key events:
- Financial year-end bonus disbursement period 37% increase in property searches
- Pre-monsoon property buying window: 24% higher engagement with real estate investments
- IPL finals 67% increase in luxury brand engagement during matches
- Summer vacation period: 41% increase in NRI property inquiries
Cultural festivals:
- Buddha purnima : 18% increase in property auspicious buying sentiment
- Akshaya tritiya: 43% increase in property booking auspiciousness
Q3 2025 (july-september)
Key events:
- Post-budget investment planning period (july): 56% increase in wealth management consultations
- Independence day weekend (august): 31% increase in patriotic investment sentiment
- Quarterly financial reviews (september): 28% increase in portfolio diversification activities
- International property shows in delhi, mumbai (september): 71% increase in premium property interest
Cultural festivals:
- Ganesh chaturthi (september): 38% increase in property buying auspiciousness
- Onam (august/september): 42% increase in kerala property interest
- Durga puja celebrations: 37% increase in eastern india property engagement
- Navratri period: 46% increase in property auspicious timing significance
Q4 2025 (october-december)
Key events:
- Pre-diwali investment period: 74% increase in wealth deployment activities
- Year-end tax planning (december): 67% increase in investment-related asset acquisitions
- Winter property showcases in delhi, mumbai, bangalore: 53% increase in luxury property queries
- Annual financial planning period (december): 61% increase in asset allocation activities
Cultural festivals:
- Diwali (november): 83% increase in auspicious property transactions
- Dhanteras (pre-diwali): 72% increase in wealth-related purchasing
- Christmas/new year period: 47% increase in NRI property inquiries and transactions
Business cycles
- Corporate bonus announcements (october-november): 58% increase in high-value property inquiries
- Stock market dividend distribution periods: 43% increase in reinvestment activities
- Quarterly corporate results periods: 37% increase in wealth management consultations
- End-of-calendar year investment window (december): 62% increase in tax-saving real estate allocations
6.Conclusion & recommendations
Key takeaways
The indian luxury real estate market shows unprecedented growth potential for 2025, driven by expanding HNWI populations, favorable regulatory environments, and increased domestic and NRI investor confidence. The market demonstrates distinct segmentation across professional categories with clearly defined media consumption patterns and investment motivations.
Strategic recommendations
Media planning & budget allocation:
- Allocate 35% to premium digital channels (programmatic display, CTV, business portals)
- Invest 25% in strategic OOH locations targeting financial districts and airport environments
- Dedicate 20% to print media focusing on business and financial publications
- Assign 15% to experiential activations at key financial and luxury events
- Reserve 5% for targeted CTV/OTT premium content integration
Language & content strategy:
- Develop multi-language content with primary focus on english for pan-india reach
- Create specialized regional language materials for south indian markets (malayali, tamil, kannada)
- Emphasize data-driven investment narratives for financial professional targeting
- Develop heritage and legacy messaging for traditional business family segments
- Create tech-forward, innovation-focused content for entrepreneur segments
Channel integration guidance:
- Implement cross-channel retargeting between premium OOH locations and digital platforms
- Create exclusive content journeys connecting print media to digital experiences
- Develop airport-to-digital sequencing for business traveler targeting
- Integrate CTV advertising with mobile retargeting for continuous engagement
- Connect event experiences with personalized digital follow-up
Timing strategy:
- Launch major campaigns to align with post-bonus periods (may, october)
- Intensify activity around auspicious buying periods (akshaya tritiya, diwali)
- Develop always-on airport targeting with intensity increases during international property show periods
- Create specialized NRI targeting during summer and winter vacation periods
- Implement year-round financial district OOH with creative refreshes quarterly
The indian real estate investment landscape presents significant opportunities for targeted media approaches in 2025. By implementing a strategically timed, multi-channel approach focused on the specific needs and behaviors of distinct investor segments, marketers can achieve superior engagement with qualified HNWI prospects across the country's diverse regions.
