From February 19 to March 9, 2025, the ICC Championship will captivate the world as a global sporting spectacle. As elite audiences, business leaders, and high-income travelers converge on the event, brands have a unique opportunity to capture attention where influence matters most. Here's how you can strategically position your brand during this global event:
Strategic Airport Advertising for ICC 2025
Premium airport advertising at key hubs like Dubai International Airport (DXB) and Lahore's Allama Iqbal International Airport (LHE) will engage elite travelers arriving for the event.
Dubai International Airport (DXB) , Dubai, UAE
Dubai International Airport, a key hub for ICC Championship 2025 travelers, is a hotspot for engaging high-income audiences. As the world’s busiest airport, it connects global elites, offering brands access to influential business leaders, affluent tourists, and ICC enthusiasts. With cutting-edge OOH opportunities like digital LED screens, and premium placements in lounges, your brand can command unparalleled attention.Dubai’s reputation as a global business and luxury destination ensures your message resonates with decision-makers and trendsetters. Position your brand in a venue where prestige and influence converge, and secure your place in the spotlight.

Allama Iqbal International Airport (LHE), Lahore, Pakistan
Lahore’s Allama Iqbal International Airport is a strategic point for brands during ICC Championship 2025. Catering to a mix of affluent locals, business executives, and international cricket fans, this airport ensures high-impact visibility. OOH opportunities include digital screens, and prominent ads in departure lounges, creating lasting impressions. As a key gateway to ICC’s host city, Lahore, the airport delivers direct access to engaged and passionate audiences. With its growing global connectivity and premium ad placements, it’s the perfect venue to elevate your brand.

Islamabad International Airport, Rawalpindi
Islamabad International Airport, a key transit hub for the ICC Championship 2025, offers brands a prime opportunity to engage with high-net-worth individuals, business leaders, and cricket enthusiasts. Known for its modern infrastructure and seamless connectivity, it’s an ideal venue to capture attention with premium OOH opportunities like digital displays, branded lounges, and large-format screens in high-traffic areas. As the gateway to Pakistan’s capital, ISB connects your brand with decision-makers and global travelers at the heart of the ICC action. With its elite passenger profile and extended dwell times, your advertising campaign will leave a lasting impression.

Jinnah International Airport, Karachi
Jinnah International Airport in Karachi offers a dynamic platform for brands during the ICC Championship 2025. As Pakistan’s busiest airport, it connects international and domestic travelers, including business leaders, affluent tourists, and cricket enthusiasts. Premium OOH opportunities like digital Screens, illuminated signage, and branded spaces in VIP lounges provide unparalleled exposure to a high-value audience. Karachi’s status as a commercial powerhouse amplifies the impact of your message, ensuring it resonates with influential decision-makers and passionate fans. With Jinnah International as a critical ICC transit point, your brand can achieve unmatched visibility.

Programmatic Digital Out-of-Home (PDOOH) Campaigns
Programmatic Digital Out-of-Home (PDOOH) campaigns with smart, geo-targeted messaging across luxury districts and financial hubs ensure visibility among decision-makers. Brands can utilize pDOOH to deliver dynamic, real-time advertisements tailored to high-traffic areas in cities hosting ICC Championship matches. By deploying geo-targeted messaging in luxury districts, such as Karachi’s Clifton and Dubai’s Downtown, brands can engage decision-makers and affluent audiences.


Elite Online News Portals
Exclusive TV spots during prime match coverage in India, Pakistan, and the UAE will captivate millions of affluent viewers. Complementing this, strategic placements in top financial and luxury publications, high-impact influencer collaborations, and luxury mall advertising create a powerful, multi-channel presence. With limited opportunities for this high-visibility event, brands seeking premium exposure among global elites must act swiftly.
Engage cricket enthusiasts digitally through leading sports and news portals:
- ESPN Cricinfo: Leverage display ads and native content targeting its vast global audience of cricket fans.
- The National (UAE): Collaborate on special tournament editions or sponsor match coverage to reach affluent expatriates.
- PakPassion: Run targeted campaigns aimed at hardcore cricket fans, focusing on pre-match insights and player statistics.
- Star Sports (India): The ICC Championship 2025 will reach audiences worldwide through Star Sports’ extensive live coverage across its channels. Whether on television or online, Star Sports guarantees a premium viewing experience for cricket enthusiasts everywhere.
- Willow TV (USA) : The leading cricket broadcaster in the U.S., will provide exclusive live coverage of the ICC Champions Trophy 2025. With its dedicated cricket programming.
- BeIN Sports (UAE) : BeIN Sports brings the ICC Champions Trophy 2025 live to cricket enthusiasts across the UAE. With its exceptional coverage, fans in the region can enjoy every match, ensuring they stay connected to the excitement of this global tournament.
- Sky Sports: Sky Sports Cricket will deliver live broadcasts of all ICC Champions Trophy 2025 matches, ensuring fans in India don’t miss a moment of the action. For added convenience, matches will also be available on the Sky GO app, allowing seamless streaming on mobile devices and tablets.

Exclusive Print Media
High-quality print media with extensive reach among affluent readers offers brands a traditional yet effective channel:
- The Express Tribune: Place pre-event and post-match ads to build anticipation and recap event highlights for affluent readers.
- Dawn: Target Pakistan’s business leaders and decision-makers with full-page ads or sponsored sports coverage.
- Gulf News: In Dubai, tap into the expatriate and high-income local audience with tournament-themed ad features.