Masscom Global – Standard Terms & Conditions (Updated on 22.03.2023)

1. DEFINITIONS

• “Advertiser” means any person, firm or company who, as an independent media buyer places an Order either itself directly, or indirectly via an Advertising Agency.
• “Advertising” means digital advertising content and application to be provided in digital format to the Media Owner to be displayed on screens.
• “Advertising Agency” means any person, firm, company or outdoor specialist recognised as an Advertising Agency by the Media Owner and who, acting as an agent, enters into an Agreement with the Media Owner for the display of Advertising Copy on any of the Sites.
• “Advertising Copy” means any advertising material, in any format, intended for display by the Media Owner on behalf of the Principal.
• “Media Owner” means Masscom Global FZE, whose registered office is 108, Umm Al Quwain Free Trade Zone, Umm al Quwain 7072, United Arab Emirates  and any of their related parties like TV, Radio, Digital, Out of Home, Airport advertising sites, Magazines and newspapers for which Masscom Global manages advertising sales.
• “Payment Terms” means advance payment receipt before the campaign period, or such other terms that may be specified in the Booking Confirmation.
• “Parties” means the Media Owner, the Principal and/or the Agent.
• “Principal” means any Advertiser or Advertising Agency, and shall include their successors in title and agents, who place an Order with the Media Owner and as such is liable for payment of display of Advertising Copy.
• “Terms and Conditions” means the terms and conditions set out in this document.

2.CANCELLATION AND TERMINATION

The Principal may cancel an advertising campaign under the Agreement by giving notice in writing to the Media Owner before the relevant advertising Period Start Date, in which case the cancellation will be on the following basis;

1. Provided the Principal has given written notice of cancellation, the Principal will be liable to pay a proportion of the Fee as set out below;
   1. Notice of cancellation is provided before 60 days from the start date of the campaign; 50% of the Fee is due; plus payment of any production costs incurred by the Media Owner.
   2. Notice of cancellation is provided  before 45 days from the start date of the campaign  60% of the Fee is due; plus payment of any production costs incurred by the Media Owner.
   3. Notice of cancellation is provided before 30 days from the start date of the campaign; 100% of the Fee is due; plus payment of any production costs incurred by the Media Owner.
   4.  If In regards to natural disasters or any other unexpected situation out-with our control, all charges due including production costs , media booking costs, and third party cancellation charges which is linked to the respective agreement, if any will be charged to the principal unless otherwise agreed mutually.

3.CONFIDENTIALITY

1. Each party will maintain the confidentiality of the other party’s Confidential Information and shall not, without the prior written consent of the other, use, disclose, copy or modify the other party’s Confidential Information other than as necessary for the performance of its rights and obligations under the Agreement or in order to comply with its legal, statutory or regulatory obligations. “Confidential Information” shall mean in relation to the other party, information (whether in oral, written or electronic form) belonging or relating to that party, its business affairs or activities which is not in the public domain and which:
   1. is marked as confidential or proprietary;
   2. the receiving party is advised is of a confidential nature; or
   3. due to its character or nature, a reasonable person in a similar position under similar circumstances would treat as confidential.
2. The Media Owner’s Confidential Information will include the Fees payable under the Agreement.

4. CONTENT AND APPROVALS

4.1 The Advertiser must return the signed Order and deliver all copy and other Content relating to the Advertisement  within the timeframes notified to the Advertiser by The Media Owner. The Media Owner may provide notification either verbally by phone or written by e-mail. The advertiser must also ensure all Content is supplied in accordance with the Advertising Regulations and Specifications sent to the Advertiser by The Media Owner. If the Advertiser fails to comply with this, The Media Owner reserve the right to treat the Advertisement as cancelled, in which case the Cancellation Charges shall be paid by the Advertiser to The Media Owner.