Malaysia is one of Southeast Asia’s most connected aviation markets, with millions of passengers traveling annually for business and leisure. Malaysia Airlines offers brands powerful inflight advertising opportunities through its flagship Going Places magazine and IFE seatback video ads, ensuring exposure to an affluent, international audience at 35,000 feet.
A Trusted Voice in Travel & Lifestyle
Going Places is the inflight magazine of Malaysia Airlines, distributed across all cabins on every flight. With a mix of travel inspiration, lifestyle features, and cultural storytelling, it offers a premium editorial environment for brands to connect with Malaysian and international passengers.
Ad Format Options:
- Double Page Spread (DPS) – prime early positions
- Full-page display ads
- Custom advertorials (subject to editorial approval)
Three Key Advantages:
- High Reader Engagement – Passengers spend long dwell time with inflight magazines.
- Strong Regional Reach – Reaches both domestic flyers and international travelers across Asia-Pacific.
- Prestige Placement – Your brand sits alongside curated travel and lifestyle editorial.
Inflight Entertainment (IFE) Video Advertising
Captivate Passengers Onboard with Video
Malaysia Airlines’ IFE system allows advertisers to place branded video campaigns directly on seatback screens. This gives your brand guaranteed attention in a distraction-free environment.
Three Key Advantages:
- Captive Environment – Viewers can’t skip, making ads fully visible.
- Emotional Storytelling – Video engages passengers in ways print can’t.
- Regional & Global Reach – Malaysia Airlines flies across Asia, the Middle East, and beyond.
Book Your Free Expert Consultation Today
Audience & Campaign Benefits
Who You’ll Reach:
- Business Travelers – Executives flying Kuala Lumpur–Singapore, Kuala Lumpur–Bangkok, and other regional business routes.
- Leisure Flyers – Affluent tourists heading to Asia’s cultural and beach destinations.
- International Connections – Malaysia Airlines’ global network includes Europe, Middle East, and Australasia.
Campaign Benefits:
- Exclusive access to Malaysia’s most influential airline audience
- Strong ad recall due to limited onboard competition
- Global media planning & reporting included at no cost
Technical Specifications
Going Places Magazine
- Format: Double Page Spread (DPS) or Full Page
- File Requirements: High-resolution, print-ready PDF with embedded fonts
- Images: 300 dpi minimum
- Color: CMYK, with FOGRA-compliant press proofs
- Trim & Bleed: Publisher-provided specifications must be followed
IFE Video Advertising
- Format: MP4 or MOV
- Resolution: 1920x1080 (HD) or 1280x720 (HD Ready)
- Aspect Ratio: 16:9
- Audio: Stereo (PCM), max peak level -3 dBFS
- Subtitles: English required; other regional languages optional
- Submission: Via secure file transfer (e.g., WeTransfer)
- Approval: Subject to Malaysia Airlines’ content clearance
FAQs About Malaysia Airlines Advertising
Which magazine can I advertise in?
Going Places is Malaysia Airlines’ exclusive inflight magazine.
Is IFE video advertising available now?
Yes. Malaysia Airlines provides video slots on its inflight entertainment system across its medium- and long-haul fleet.
What kinds of brands benefit most?
Tourism boards, lifestyle, fashion, luxury goods, banking, tech, and FMCG brands perform strongly.
How soon can I launch a campaign?
Allow 6–8 weeks for magazine placements; IFE video timelines depend on creative approval.
Book Your Malaysia Airlines Campaign Today
✦ Access Millions of Flyers Across Asia & Beyond
✦ Premium Inflight Magazine & IFE Placements
✦ Free Planning, Fast Setup, Guaranteed Delivery
Work with our global media planners to design a campaign that connects your brand with Malaysia’s most valuable flyers.
💼 Talk to a Media Planner
Get Free Expert Assistance Now — Start planning your inflight campaign today.
