When luxury meets reach, you get Lufthansa Ambient Media.
As Germany’s most trusted airline and one of the world’s top global carriers, Lufthansa offers a refined advertising ecosystem specifically built for brands that want to connect with high-net-worth individuals (HNWIs), C-level executives, and affluent travelers—before, during, and after takeoff.
With a fleet spanning 196 global destinations and access to over 5.2 million passengers per month, Lufthansa allows you to engage your audience in-flight, in-lounge, and online via a curated mix of video, digital banners, and experiential touchpoints.
Whether your brand is targeting business decision-makers in First Class, luxury shoppers in Senator Lounges, or digital-savvy travelers on the FlyNet portal—Lufthansa transforms travel time into brand time.
Media Options & Formats
1. Inflight Entertainment Pre-Roll Ads
Target: All classes on long-haul routes
Formats: 30s video pre-roll before 250+ films & 300+ TV programs
Reach: 1.3M passengers/month | 4.9 hours avg screen time
Advantage: Guaranteed 100% view-through with shuffle placement
Why it works:
- Maximum attention pre-entertainment
- High recall (66%) and brand retention (30%)
- Coverage across First, Business, Premium Economy & Economy
2. Digital Banner Ads
Target: Logged and non-logged users in booking flow & onboard Wi-Fi
Formats: Image + Text banners on:
- FlyNet Portal (inflight Wi-Fi)
- My Bookings
- Check-in Confirmations
- LoungeNet (pre-flight lounges)
Advantage: Visible without login | Fully responsive across devices
Why it works:
- Reaches travelers during their most attentive moments
- Easily measurable | Great for direct-response and branded content
- Supports video, CTA links, retargeting funnel strategies
3. Lounge Screen Advertising
Target: Lufthansa Senator and Business Lounges
Placement: Digital screens across 17 high-traffic locations
Audience: First/Business travelers + elite status members
Dwell Time: 60 minutes avg stay
Why it works:
- Relaxed, exclusive environment
- Elevated brand perception
- High replay frequency and volume
4. Branded Refreshing Tissues
Target: Business Class passengers (EU and domestic routes)
Format: One-sided printed tissues distributed with meals
Circulation: 350,000 units/month
Why it works:
- High-touch, physical format
- Guaranteed hand-to-hand delivery
- Reinforces brand presence mid-flight
5. Data-Based Digital Ads (Retargeting)
Target: Lufthansa.com audience extended across the web
Formats: Google Display, YouTube, Facebook, Instagram
Segmentation: Based on booking behavior, class, destination, travel intent
Why it works:
- Personalized ads outside the Lufthansa ecosystem
- Highly relevant audience with luxury travel behaviors
- Flexible timing, geo-targeting, language targeting
Who You Reach
- Frequent international travelers
- Decision-makers & executives in Business & First Class
- Affluent consumers aged 30–59
- Tech-savvy flyers with high disposable income
- 56% business travelers on long-haul and transcontinental routes
- 61% male / 39% female — with premium brand loyalty
Media Strategy Notes
Lufthansa Ambient Media isn’t just exposure—it’s brand alignment with excellence.
Your message is delivered in an environment of trust, calm, and premium comfort—reinforcing your brand’s credibility among travelers who value time, service, and elevated experiences.
The journey-based targeting—from booking, to lounges, to onboard entertainment—means you can build multi-phase campaigns that guide your audience from awareness to action.
Book Your Free Expert Consultation Today
Campaign Support & Execution
Every Lufthansa campaign booked through us includes:
✅ Free global media planning assistance
✅ Complimentary live reporting & performance tracking
✅ Fastest execution & turnaround in the category
✅ 100% success rate on every Lufthansa media rollout to date
Final Thought
If your brand needs to speak to premium audiences, Lufthansa’s inflight and lounge ecosystem offers one of the most powerful international platforms in aviation media.
We’ll help you plan, activate, and optimize a campaign that earns your brand the visibility and credibility it deserves—in the sky and beyond.
Book Your Lufthansa Campaign Now
✔️ Media strategy consultation
✔️ Creative guidance
✔️ Full campaign rollout support
