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# IREIS Abu Dhabi 2026: Reach Property Investors at ADNEC, Zayed Airport and Al Bateen
- URL: https://www.masscomglobal.com/ireis-abu-dhabi-2026-real-estate-investment-show-advertising-offer/
- Published: 2026-10-28T10:07:10.000Z
- Updated: 2026-10-28T10:07:10.000Z
- Description: IREIS runs 10-12 November 2026 at ADNEC, Abu Dhabi. Reach property investors with ADNEC screens, Zayed Airport, Al Bateen and private jet terminal media.
- Author: Prathish Cherian
- Tags: Live & Upcoming, Media plans, Middle East, United Arab Emirates, Out of home, Airports, Business & Investments, Premium Buyers, Affluent Travelers, November 2026

IREIS Abu Dhabi 2026 brings developers, investors and property professionals to ADNEC from 10 to 12 November. With Abu Dhabi's transaction values and development pipeline rising, the show is a concentrated window to reach people who are ready to buy, invest or partner. This offer pairs the show with a ready media plan: screens inside ADNEC, arrival and private aviation media at Abu Dhabi's airports, and city coverage on the way in.

Event at a glance

### IREIS 2026: International Real Estate & Investment Show

**10–12 Nov 2026**Three days

**ADNEC Centre**Abu Dhabi

**15th edition**Organised by Dome Exhibitions

**3,000+**Expected attendees

**Dh2.78 trn**development pipeline of participating developers (IREIS 2025, about US$758.8 bn)

**+76.6%**Abu Dhabi transaction value to Dh203.01 bn, 12 months to 30 Jun 2026 (ADREC, as cited by organiser)

**28.8 m**passengers at Zayed International (AUH) in 2024

**50+**digital screens inside ADNEC

## Why Advertise Around IREIS Abu Dhabi 2026?

IREIS is a sales show. Exhibitors can offer exhibition-only incentives, project launches, flexible payment plans and on-site bookings, and transactions and reservations happen during the show. Visitors arrive with intent, and they arrive from the GCC, MENA, Europe and Asia. Brands that appear on the journey in, from the airport to the hall, reach them before they walk the floor and decide where to stop.

The conference agenda adds to the pull. Topics announced include Abu Dhabi as a regional investment hub, fractional ownership, foreign direct investment, UAE and Europe investment corridors, PropTech and AI, and golden visa opportunities. Knight Frank is the conference partner, and ADGM is the official knowledge partner.

![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/Business-Travelers-at-Abu-Dhabi-Airport.png)

## Key Benefits of Advertising During IREIS 2026

- **Reach buyers with intent:** investors, institutional buyers and property professionals come to IREIS to transact.
- **Own the whole journey:** airport arrival, city route and venue screens carry one message from landing to hall.
- **Move fast:** ADNEC screens can be live within 48 hours of approved creative, which suits a show only days away.
- **One plan, one contact:** we plan, book, schedule and report across venue, airports and city.

![Get Free Expert Assistance from Our Global Media Planning Team](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/09/Get-Expert-Assistance-1.png)

## Get Free Expert Assistance from Our Global Media Planning Team

Receive strategic recommendations, media planning support, campaign monitoring and reporting to maximise your visibility throughout IREIS Abu Dhabi 2026.

[Book Expert Consultation](https://calendly.com/masscomgx/15min?ref=masscomglobal.com)

## Your Media Plan for IREIS Abu Dhabi 2026

*1* **Land**Zayed International (AUH) arrivals: wall wraps and Marhaba Grand Tunnel screens.

*2* **Arrive by jet**Al Bateen Executive Airport (AZI) and AUH private jet terminals for VIP travellers.

*3* **Travel in**Abu Dhabi city media on the routes to ADNEC.

*4* **At the show**50+ digital screens inside ADNEC: concourse, mezzanine, atrium and VIP entrance.

### ADNEC venue screens: where the show happens

IREIS is held at ADNEC, which runs 50+ digital screens across its concourse, mezzanine and grandstand areas, atrium LED screens, elevator panels, the VIP entrance and car park walkways. A 30-second spot plays across the network, and you can choose specific dates to match the show or take venue-wide daily loops.

- **Specs:** video MP4, H.264, 24 fps, 16:9, 30 seconds; static JPEG or PNG also supported.
- **Speed:** live within 48 hours.

![Portrait screens at ADNEC, Abu Dhabi](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/adnec-screen-portrait.jpg)

#### Portrait screens

Main concourse

Location**ADNEC Concourse**

Units**26**

Max display area**1080 × 1920 px**

Image specs**JPEG, PNG · up to 1 MB**

Video specs**MP4, H.264 · 24 fps · up to 50 MB · 16:9**

Duration**10 s artwork, or 10–15 s video**

![Atrium LED screen at ADNEC, Abu Dhabi](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/adnec-screen-atrium.jpg)

#### Atrium LED screen

Facing the VIP entrance

Location**The Atrium, facing the VIP entrance**

Units**1**

Max display area**1500 × 840 px**

Image specs**JPEG, PNG · up to 1 MB**

Video specs**MP4, H.264 · 24 fps · up to 50 MB · 16:9**

Duration**10 s artwork, or 10–15 s video**

![Link LED screens at ADNEC, Abu Dhabi](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/adnec-screen-link.jpg)

#### Link LED screens

Atrium Link

Location**Atrium Link**

Units**2**

Max display area**2720 × 840 px**

Image specs**JPEG, PNG · up to 50 MB**

Video specs**MP4, H.264 · 24 fps · up to 50 MB · 16:9**

Duration**10 s artwork, or 10–15 s video**

![Concourse elevator LED screens at ADNEC, Abu Dhabi](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/adnec-screen-elevator.jpg)

#### Concourse elevator LED screens

Concourse area at the elevators

Location**Concourse area at the elevators**

Units**2**

Max display area**600 × 660 px**

Image specs**JPEG, PNG · up to 1 MB**

Video specs**MP4, H.264 · 24 fps · up to 50 MB · 16:9**

Duration**10 s artwork, or 10–15 s video**

### Zayed International Airport (AUH): the primary gateway

AUH handled 28.8 million passengers in 2024\. International arrivals pass wall wraps on the corridor to immigration, digital screens in the Marhaba Grand Tunnel and wall wraps near passport control. These are clean, uncluttered zones with real dwell time, ideal for real estate, banking and investment creative.

![Digital screens at Zayed International Airport arrivals, Abu Dhabi](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2025/09/abu-dhabi-1.png)

Arrivals digital screens

![Digital screen near the escalators at Abu Dhabi airport](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2025/09/abu-dhabi-2.png)

Terminal digital screen

![Digital departures display in Abu Dhabi airport terminal](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2025/11/etisalat_Digital-departures_july_2025_DSC05898.jpg)

Digital display in the terminal

### Al Bateen Executive Airport (AZI) and private jet terminals

Al Bateen is the Middle East's first airport built exclusively for business and private aviation, so every viewer is a private or business flyer. Private jet terminal screens at Abu Dhabi, including the Royal Jet terminal and the RightJet lounge at the Emirates Palace hotel, add a VIP layer for high-net-worth investors flying in for the show.

![Large LED column screens at an Abu Dhabi executive airport terminal](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2025/05/abu2.PNG)

Al Bateen: LED column screens

![Entrance screen at an Abu Dhabi executive airport terminal](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2025/05/abu11.PNG)

Al Bateen: entrance screen

![Private jet arriving at an Abu Dhabi private jet terminal](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/private-jet-terminal-uae-007-035.jpg)

Abu Dhabi private jet terminal

![Digital screen in the Abu Dhabi private jet terminal lounge](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/private-jet-terminal-uae-008-044.jpg)

Terminal lounge screen

![Video wall in the private jet terminal lounge, Abu Dhabi](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/private-jet-terminal-uae-008-045.jpg)

Terminal lounge video wall

Photos show installed screens at ADNEC and Abu Dhabi airports. The creative shown belongs to other advertisers and is for illustration only.

[Request an IREIS Quote by Email](mailto:cs@globalmediakit.com?subject=Quote%20request%3A%20IREIS%20Abu%20Dhabi%202026%20advertising%20%2810-12%20November%29&body=Hello%20Masscom%20Global%20team%2C%0D%0A%0D%0AI%20would%20like%20to%20receive%20a%20quote%20and%20availability%20for%20advertising%20around%20IREIS%20Abu%20Dhabi%202026%20%2810-12%20November%2C%20ADNEC%29.%0D%0A%0D%0AName%3A%0D%0ACompany%20%2F%20brand%3A%0D%0ACategory%20%28developer%2C%20broker%2C%20bank%2C%20proptech%2C%20other%29%3A%0D%0ATarget%20audience%20%2F%20source%20markets%3A%0D%0APreferred%20media%20%28ADNEC%20screens%2C%20Zayed%20International%2C%20Al%20Bateen%2C%20private%20jet%20terminal%2C%20city%29%3A%0D%0ACampaign%20dates%3A%0D%0ABudget%20range%3A%0D%0ACreative%20ready%20%28yes%2Fno%29%3A%0D%0A%0D%0APlease%20share%20the%20costed%20plan%2C%20availability%20and%20next%20steps.%0D%0A%0D%0AThank%20you%2C)

Opens an email to cs@globalmediakit.com with the quote request pre-filled.

## Who Should Advertise Around IREIS?

- Real estate developers launching or selling projects in the UAE and abroad
- Brokerages and property consultancies
- Banks, mortgage providers and wealth managers
- PropTech, fractional ownership and investment platforms
- Overseas developers and country pavilions courting UAE investors
- Golden visa, relocation and legal services

![Request Your Customised IREIS 2026 Advertising Plan](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/09/Check-Availability.png)

## Request Your Customised IREIS 2026 Advertising Plan

Tell us your audience, category and budget. Our planners will return a costed plan across ADNEC, airport and city inventory, with availability confirmed.

[Book Now](https://calendly.com/masscomgx/15min?ref=masscomglobal.com)

## Frequently Asked Questions

### When and where is IREIS Abu Dhabi 2026?

IREIS, the International Real Estate and Investment Show, runs 10 to 12 November 2026 at ADNEC Centre Abu Dhabi. It is the 15th edition and is organised by Dome Exhibitions with approval from the Department of Culture and Tourism - Abu Dhabi.

### Who attends IREIS?

The organisers expect more than 3,000 attendees, including investors, institutional buyers and property professionals from the GCC, MENA, Europe and Asia, alongside developers from across the UAE.

### Where can we advertise to reach IREIS visitors?

You can combine the screens inside ADNEC, where the show is held, with arrival media at Zayed International Airport (AUH), private aviation media at Al Bateen Executive Airport (AZI) and the AUH private jet terminals, and city media on the routes in between.

### How fast can a campaign go live?

Screens at ADNEC can be activated within 48 hours of approved creative. Airport placements need more lead time, so contact us now to confirm availability for 10 to 12 November.

### What does it cost?

ADNEC venue-screen packages start from USD 6,000 per month, with date targeting to match an event. Airport and city media are priced by plan. Use the quote button and we will return a costed plan.

### Are the dates final?

The organiser announced 10 to 12 November 2026 in October 2026\. Earlier announcements gave different dates, so we confirm the dates with the organiser before booking.

## IREIS Abu Dhabi 2026 Won't Wait. Neither Should You.

- **Three days only:** the show runs 10 to 12 November 2026.
- **The calendar is tight:** screens can be live in 48 hours, but airport inventory fills as the date nears.
- **Competitors are on the floor:** developers and brokers are already preparing launches and offers for the show.

[Get My IREIS Quote](mailto:cs@globalmediakit.com?subject=Quote%20request%3A%20IREIS%20Abu%20Dhabi%202026%20advertising%20%2810-12%20November%29&body=Hello%20Masscom%20Global%20team%2C%0D%0A%0D%0AI%20would%20like%20to%20receive%20a%20quote%20and%20availability%20for%20advertising%20around%20IREIS%20Abu%20Dhabi%202026%20%2810-12%20November%2C%20ADNEC%29.%0D%0A%0D%0AName%3A%0D%0ACompany%20%2F%20brand%3A%0D%0ACategory%20%28developer%2C%20broker%2C%20bank%2C%20proptech%2C%20other%29%3A%0D%0ATarget%20audience%20%2F%20source%20markets%3A%0D%0APreferred%20media%20%28ADNEC%20screens%2C%20Zayed%20International%2C%20Al%20Bateen%2C%20private%20jet%20terminal%2C%20city%29%3A%0D%0ACampaign%20dates%3A%0D%0ABudget%20range%3A%0D%0ACreative%20ready%20%28yes%2Fno%29%3A%0D%0A%0D%0APlease%20share%20the%20costed%20plan%2C%20availability%20and%20next%20steps.%0D%0A%0D%0AThank%20you%2C)

Opens an email to cs@globalmediakit.com with the quote request pre-filled.

Sources: organiser press releases published via Zawya (July and October 2026); Abu Dhabi Real Estate Centre figures as cited in those releases and not independently verified; Masscom Global airport and ADNEC media data. Dates and prices can change; we confirm before booking.

## Related Advertising Guides

More inventory, audience and planning notes for Abu Dhabi:

[Dominate ADNEC Abu Dhabi 2026 Events with Premium Digital Screen AdsRelated Masscom Global advertising guide.Wealth in motion intelligence.![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2025/06/19-2.png)](https://www.masscomglobal.com/dominate-adnec-abu-dhabi-2026-events-with-premium-digital-screen-ads/)

[Advertising at Abu Dhabi International AirportRelated Masscom Global advertising guide.Wealth in motion intelligence.![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2025/08/Advertising-at-Abu-Dhabi-International-Airport.png)](https://www.masscomglobal.com/advertising-at-abu-dhabi-international-airport/)

[Exclusive Media at Al Bateen Executive Airport – Abu Dhabi’s Elite Gateway in 2026Related Masscom Global advertising guide.Wealth in motion intelligence.![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2025/05/Exclusive-Media-at-Al-Bateen-Executive-Airport---Abu-Dhabi-s-Elite-Gateway-2.png)](https://www.masscomglobal.com/exclusive-media-at-al-bateen-executive-airport-abu-dhabis-elite-gateway-in-2026/)

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