Connect With Premium Chinese & International Travelers
China’s outbound and domestic air travel market is among the largest and fastest-growing in the world. Inflight advertising offers you an unmatched opportunity to influence high-value travelers while they are relaxed, engaged, and free from digital distractions.
Through magazine advertising and IFE video campaigns, your brand will appear directly in front of business leaders, luxury consumers, and frequent flyers across China’s busiest routes.
We offer free expert campaign setup, guaranteed delivery, and full monitoring—ensuring maximum ROI for your inflight media investment.
Book Your Free Expert Consultation Today
Inflight Magazine Advertising in China
KrisShop – Singapore Airlines (with China reach)
Singapore Airlines’ KrisShop magazine is distributed globally, including China, Malaysia, Germany, India, and Indonesia. It’s positioned as a luxury lifestyle and shopping title, making it highly effective for fashion, retail, tourism boards, and high-end consumer goods.
Cathay Pacific – Cathay Magazine
Cathay Pacific’s inflight magazine has strong China coverage along with Middle East, Europe, and Africa routes. It reaches Chinese business travelers, luxury shoppers, and international leisure passengers.
Ad Format Options:
- Double-page spreads (DPS)
- Early position placements for high visibility
- Full-page ads with luxury editorial adjacency
Three Key Advantages:
- Captive, Relaxed Audience – Passengers engage with inflight magazines for longer than digital ads.
- Luxury Brand Context – Editorially aligned with travel, shopping, and lifestyle.
- China + Global Reach – Distribution extends across China and major international hubs.
Inflight Entertainment (IFE) Video Advertising in China
IFE advertising lets brands showcase full-motion video campaigns directly on passenger seatback screens. Singapore Airlines and Cathay Pacific both serve extensive Chinese routes, ensuring direct exposure to Chinese and international travelers.
Three Key Advantages:
- Unskippable Exposure – Ads run onboard in a distraction-free environment.
- Emotional Impact – Video storytelling engages travelers at 35,000 feet.
- High-Value Audience – Chinese business elites, tourists, and luxury spenders are core segments.
Audience & Benefits
Who You’ll Reach:
- Affluent Chinese Travelers – High-spending, brand-conscious passengers.
- Global Business Flyers – Executives traveling between China and Europe, the Middle East, and Asia.
- Luxury Shoppers – Consumers browsing inflight magazines and retail catalogues with strong purchase intent.
Campaign Benefits:
- Global reach with China as a core hub
- Premium environments with no ad clutter
- Guaranteed distribution across print and digital platforms
- Free planning & reporting included
Technical Specifications
Magazine Specs (Cathay & KrisShop)
- Trim Size: 410mm (W) x 273mm (H)
- Bleed: +3mm each side
- Text Area: 378mm (W) x 233mm (H)
- Notes: Avoid placing copy in the gutter area (20+20mm allowance)
- File Requirements: Print-ready PDF, embedded fonts, 300dpi, CMYK color
IFE Video Specs
- Accepted Formats: MP4, MOV
- Resolution: 1920x1080 (HD) or 1280x720 (HD Ready)
- Aspect Ratio: 16:9
- Audio: Stereo, max peak level -3 dBFS, PCM codec (not AAC)
- Subtitles: English required; Traditional Chinese optional
- Submission: Via online storage (e.g., WeTransfer)
- Approval: All ads subject to airline clearance
FAQs About China Inflight Media
Can I target only Chinese travelers?
Yes. With Singapore Airlines and Cathay Pacific’s strong Chinese route coverage, campaigns can prioritize Chinese readership and viewership.
What content works best for this market?
Luxury fashion, watches & jewelry, premium retail, technology, real estate, and tourism boards targeting outbound Chinese travelers.
Can you assist with Mandarin translations or subtitles?
Yes. We provide localization support, including Mandarin/English subtitles for IFE and editorial approval for print campaigns.
What lead time should I expect?
Typically 6–8 weeks for print, and 8 weeks for IFE video placement.
Book Your China Inflight Campaign Today
✦ Premium Access to China’s Most Valuable Travelers
✦ Guaranteed Placement in Magazines & IFE Screens
✦ Fast Planning, Free Reporting, 100% Delivery
Our global media planners will build a campaign that positions your brand in front of China’s most influential flyers.
Get started now with free expert consultation.
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