What is programmatic DOOH?
Programmatic Digital Out-of-Home (pDOOH) takes the advantages of traditional DOOH and enhances them with data, speed, and flexibility. It uses data analytics to offer detailed insights into campaign performance, allowing advertisers to trigger specific ads based on real-time conditions like weather, time of day, or audience demographics. Unlike traditional DOOH, pDOOH enables real-time purchasing of ad space through automated bidding platforms, reducing lead times and allowing for on-the-fly optimization. This makes campaigns faster to launch, more responsive to changing conditions, and easily accessible through leading Demand-Side Platforms (DSPs), often allowing for reuse of existing digital content.
Engage Bostonâs Most Valuable TravelersâWithout Breaking the Bank
Boston Logan is a global gateway for business leaders, tech travelers, medical tourists, and international elites. This package lets your brand activate across 26 carefully placed digital screens, reaching over 21 million airport visitors every weekâall for just $1,000/day.
Designed for lean campaigns that deliver outsized results, this offer ensures your brand gains consistent, premium exposure in one of North Americaâs most influential aviation corridors.
Strategic Screen Placement â High Density, High Value
- 26 Digital Screens in Premium Terminal Locations
Includes key dwell zones such as departure lounges, security areas, baggage claim, and food courts. - 21 Million Weekly Audiences
Verified audience flow and screen location analytics ensure that each impression delivers measurable impact. - Focused Dwell Time Placements
Engage travelers during wait timesâespecially in pre-boarding and baggage collection areasâwhen attention is high and screens dominate the environment. - Programmatic-Ready Inventory
Smart scheduling based on flight schedules, time-of-day, and traveler volume patterns ensures your ads appear at the most effective moments.
All-Inclusive Investment: $1,000/Day
What you get:
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Access to 26 high-performing digital airport screens
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Programmatic campaign delivery and pacing
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Real-time impression tracking and live monitoring
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Free campaign strategy session with global media expert
â Why Choose This Boston DOOH Plan?
1. Elite Visibility, Lean Investment
Dominate one of Americaâs most affluent travel corridors at a fraction of traditional media cost.
2. Maximized Frequency Within Target Zones
Targeted screen network ensures your message is seen multiple times by the same high-value travelersâideal for awareness and brand recall.
3. Trusted, Premium Environment
Appear alongside top-tier brands and airline lounges in a brand-safe, trusted context that enhances perception and credibility.
Whatâs Included Free With Every Campaign
- One-on-one media planning session with a global strategist
- Real-time monitoring dashboard
- Fast-track execution in under 72 hours
- 100% success rate on media delivery and reporting
