The months of June and July mark a sharp uptick in outbound leisure travel from the GCC, as affluent families, decision-makers, and luxury seekers take to the skies, primarily heading to Europe. With airport footfalls peaking and international travel intent at an all-time high, this package offers high-impact visibility across departure terminals in key GCC airports.
This is your opportunity to position your brand at the heart of decision-making—right before takeoff.
Here are the top recommended airports that will guarantee more impact for your brand's campaign.
- Dubai International Airport (DXB), United Arab Emirates sees about 7.7 million outbound travelers each month in June–July.
- Advertising here puts your brand in front of nearly 8 million summer flyers, giving you the widest possible reach when people are most ready to discover new products and services.
- Hamad International Airport (DOH), Qatar handled 4.73 million passengers last July—its busiest month ever.
- Placing your ads at check-in lightboxes and approach roads reaches a high-value audience already in “travel mode,” making your message hard to miss before boarding.
- King Abdulaziz International Airport (JED), Saudi Arabia averages 4.1 million departures per month in summer.
- As the main gateway for Saudi travelers to Europe, JED guarantees repeated impressions to families, pilgrims extending vacations, and premium-ticket holders.
- Sharjah International Airport (SHJ), United Arab Emirates saw 8.3 million passengers in H1 2024—about 1.38 million departures per month during June–July, up 12.4 % year-on-year—and is on track for 17.1 million total in 2024 (+11.4 % YoY) .
- Advertising here puts your brand in front of 1–1.5 million outbound flyers each month in a growing, less crowded terminals.
- Bahrain International Airport (BAH), Bahrain saw 848,000 outbound flyers last June (+14.2 % YoY).
- BAH’s departure-hall screens and duty-free wall panels capture a niche group of Bahraini and cross-border travelers, giving your campaign quality engagement in a less crowded space.
Why This Ranking Matters for Brands
- Maximize Reach: Placing ads at DXB or DOH guarantees the highest number of views among outbound GCC leisure travelers.
- Target Premium Audiences: JED serve large segments of affluent passengers bound for Europe.
- Complementary Coverage: DMM and BAH ensure additional touchpoints, capturing spill-over and regional nuances.
Three Key Advantages for Advertisers:
- Exclusive Visibility
- Captive Audience
- International Reach
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