Reach Ethiopia’s Urban and Professional Audiences with a High-Impact National Media Campaign
Ethiopia is Africa’s second-most populous country and one of the continent’s most dynamic emerging markets. With rising urbanization, digital growth, and vibrant commercial districts in Addis Ababa, your brand has the opportunity to gain visibility in premium, trusted spaces—from LED screens to taxis and transit to elite business publications.
This offer is curated by global media experts to deliver scale, cultural relevance, and performance—across OOH, radio, print, transit, digital, B2B media, malls, and cinema.
🌆 OUT-OF-HOME ADVERTISING (OOH)
- Wall Banner at Adisu Gebeya
- Billboard at Getu Commercial Business Center
- Bridge Banner on Bole Airport Road
- Bridge Banners at Train Stations (Stadium, Leghar, Mexico, Lideta)
Advantages:
- Dominant presence in commercial and high-density traffic zones
- Ideal for local brand awareness, launches, and commuter targeting
📻 RADIO ADVERTISING
- Sheger FM – “Lijoch” Morning Show
- Bisrat FM – “Mesa Resort”
- Fana FM – “Fana Gerebi”
- Afro FM – “Breakfast with D & Merhawit” (English)
Advantages:
- Multilingual programming in Amharic and English
- Peak-time exposure to urban commuters, professionals, and households
💻 DIGITAL & NATIVE ADVERTISING
- Addis Standard and Borkena – Premium ad units and sponsored content
Advantages:
- Trusted digital platforms for news, politics, and business
- Ideal for targeting educated, urban, and policy-minded readers
📰 NEWSPAPER ADVERTISING
Full-page ads in:
The Reporter, Capital, The Ethiopian Herald, Addis Fortune
Advantages:
- Strong legacy and editorial trust across business and civic sectors
- Excellent for financial services, public sector, and NGO campaigns
📚 MAGAZINE ADVERTISING
Full-page ads in:
Africa Outlook, Ethiopian Business Review
Advantages:
- B2B-friendly content targeting executives, investors, and professionals
- Long shelf life and industry-specific relevance
🏢 B2B MEDIA ADVERTISING
- EBS TV – Ad Slot in "Ethio Business"
- Ethiopian Business Review – Full-page Ads
Advantages:
- Access to Ethiopia’s corporate, investor, and policymaking class
- Suitable for trade, finance, and investment promotion campaigns
📺 TELEVISION ADVERTISING
- Fana TV
- Nahoo TV – Both with 30-sec ads during night prime-time
Advantages:
- Wide national reach via evening news and entertainment blocks
- Enhances brand trust and awareness at scale
🚍 TRANSIT ADVERTISING
- Digital Screens inside Buses
- Taxi Branding
Advantages:
- Mobile branding for broad geographic coverage
- Highly effective in urban centers and traffic zones
🏬 MALL ADVERTISING
Edna Mall – Addis Ababa
- LED Screen Packages available for high-footfall interior zones
Advantages:
- Visibility to affluent urban shoppers and families
- Excellent for product launches, retail promotions, and lifestyle brands
🎥 CINEMA ADVERTISING
Edna Mall – Addis Ababa
- 3-month and 6-month packages available across premium screens
Advantages:
- Captive audience in a distraction-free environment
- Emotional, big-screen impact for brand storytelling
FREE CAMPAIGN EXPERTISE INCLUDED
✅ Free Planning Support by Our Expert Global Media Planners
✅ End-to-End Monitoring and Performance Reports with Photos Proofs
✅ Fastest Campaign Activation Guaranteed
✅ 100% Campaign Delivery Assurance
Investment for Ethiopia Media Power Package
Starting from just USD 2,250/day
Launch Your Brand Nationwide in Ethiopia
Connect with urban consumers, professionals, and policy influencers across Ethiopia’s top-performing media—online, offline, and everywhere in between.
Book your free expert consultation now.
