As global entrepreneurs sharpen their expansion strategies, the UAE is fast becoming more than just a destinationâitâs becoming the strategic base for future-focused business owners. Here is everything you need to know about this shift.
đč India and the UK Lead the Shift
A growing number of entrepreneurs from India and the UK are either planning to move operations or reallocate assets to the UAE. With bilateral trade agreements and investor-friendly reforms taking shape, this shift is more than a trendâitâs a movement.
đč A Surge in Business Wealth & Family Offices
An overwhelming 95% of UAE-based business leaders expect significant growth in their wealth. Family offices, hedge funds, and top-tier businesses are anchoring in places like DIFC and ADGM, further fuelling premium market activity.
What This Means for Advertisers & Media Planners
If you're planning ad campaigns targeting business decision-makers, now is the time to rethink your media mix:
Target High-Intent Entrepreneurs
Indian and UK founders with eyes on the UAE are in "action mode"âactively seeking legal, financial, and branding support. Your ad presence should speak directly to these needs.
Position in High-Trust Environments
As wealth shifts, so does trust. Entrepreneurs entering the UAE market value credibility. Position your brand in premium business media channels and high-visibility digital placements across the Gulf.
Support Long-Term Brand Recall
These decision-makers arenât just transient players. Theyâre here to build legacies. Long-term campaign visibility will earn their trustâand their budgets.
Pro Tip for Media Buyers:
When planning your next campaign in the GCC, segment audiences not just by location, but by intent-driven behaviorâasset migration, business registration activity, and premium property interest are top indicators.
Letâs make your brand the first they see as they enter this new chapter.
Need help planning the perfect GCC-targeted campaign? Our global media experts are just a call away.
