What is programmatic DOOH?
Programmatic Digital Out-of-Home (pDOOH) takes the advantages of traditional DOOH and enhances them with data, speed, and flexibility. It uses data analytics to offer detailed insights into campaign performance, allowing advertisers to trigger specific ads based on real-time conditions like weather, time of day, or audience demographics. Unlike traditional DOOH, pDOOH enables real-time purchasing of ad space through automated bidding platforms, reducing lead times and allowing for on-the-fly optimization. This makes campaigns faster to launch, more responsive to changing conditions, and easily accessible through leading Demand-Side Platforms (DSPs), often allowing for reuse of existing digital content.
Why Atlanta Airport for Smart pDOOH?
HartsfieldâJackson Atlanta International Airport (ATL) is the busiest airport in the world by passenger traffic. Itâs a powerful hub connecting millions of travelers across domestic and global routesâoffering brands unmatched exposure to a diverse, mobile, and economically engaged audience. pDOOH allows you to strategically deliver your message in real time, adapting to dayparts, gate activity, or audience behavior.

Strategic Visibility Package â Starting from Just $1,000/Day
This budget-efficient package places your brand on 246 high-performing digital screens, creating consistent exposure throughout ATL terminals. With 10.2 million weekly impressions, it offers major-market impact at a fraction of the traditional cost.
Screen Highlights
- Departure Gates & Seating Areas: Prolonged viewing during boarding queues
- Retail & Dining Zones: Tap into consumer mindset near point-of-sale
- Connector Corridors & Walkways: Maximize brand frequency at scale
Audience Insights
- Weekly Impressions: 10.2 million
- Audience Mix:
- High-volume domestic business travelers
- Transit passengers across all U.S. and international regions
- Leisure travelers from Southeast, Midwest, and global hubs
Three Key Benefits
- â Efficient coverage in the worldâs busiest passenger terminal
- â Ideal for scale-focused brands testing in major U.S. metro markets
- â Balanced CPM efficiency with high screen frequency
Whatâs Included
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Expert screen mapping and campaign design
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Real-time ad monitoring and reporting dashboard
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Lightning-fast deployment with 100% guaranteed screen execution