What is programmatic DOOH?
Programmatic Digital Out-of-Home (pDOOH) takes the advantages of traditional DOOH and enhances them with data, speed, and flexibility. It uses data analytics to offer detailed insights into campaign performance, allowing advertisers to trigger specific ads based on real-time conditions like weather, time of day, or audience demographics. Unlike traditional DOOH, pDOOH enables real-time purchasing of ad space through automated bidding platforms, reducing lead times and allowing for on-the-fly optimization. This makes campaigns faster to launch, more responsive to changing conditions, and easily accessible through leading Demand-Side Platforms (DSPs), often allowing for reuse of existing digital content.
Why Atlanta Airport?
Hartsfield-Jackson Atlanta International Airport (ATL) is America’s busiest airport and one of the most strategic ad placements in the U.S. With over 10.2 million impressions per week, your brand will be seen by an unmatched mix of global travelers, business decision-makers, and high-income consumers.
Strategic Media Plan Summary
- Screens: 246 premium digital displays across terminals, Premium lounges, and gates.
- Estimated Weekly Impressions: 10.2 million.
- Ideal For: Global brands targeting U.S. consumers, luxury advertisers, finance, travel, tech, fashion, and lifestyle categories.
- Execution Mode: Fully programmatic DOOH, giving you flexibility and real-time optimizations.
What You Get with This Campaign
Unmatched Visibility Where It Matters
Your message will dominate one of the highest footfall environments in the country, ensuring visibility among premium flyers.
Top 3 Benefits:
- Target Captive Audiences: Travelers in wait-mode are 75% more likely to engage with brand messaging.
- High Income Exposure: ATL attracts affluent travelers, executives, and international decision-makers.
- Brand Prestige: Association with a premium travel environment lifts brand perception by 18% on average.
Real-Time Optimization with Programmatic Power
With our programmatic buying model, you’ll benefit from precision targeting and efficiency.
Top 3 Benefits:
- Dynamic Scheduling: Ads play during optimal hours based on foot traffic data.
- Adaptive Creative: Swap out content quickly depending on travel seasons or business objectives.
- Transparent Metrics: Access real-time reports and performance tracking.
Campaign Package
- Daily Budget: Starting from just $3,000/day
- Placement: Rotational slots across all 246 screens
- Impression Volume: Over 10.2 million/week
- Ad Serving Hours: Optimized based on travel peaks (morning rush, afternoon layovers, evening departures)
Your Global Media Partner
We’re not just selling media—we’re crafting impact.
- Tailor creative and targeting strategies to your goals
- Provide free reporting and monitoring from day one
- Guarantee the fastest campaign launch and optimization in the industry
Limited Inventory — Book Now!
With just 246 digital screens and high advertiser demand at ATL, spots fill fast.
