What is programmatic DOOH?
Programmatic Digital Out-of-Home (pDOOH) takes the advantages of traditional DOOH and enhances them with data, speed, and flexibility. It uses data analytics to offer detailed insights into campaign performance, allowing advertisers to trigger specific ads based on real-time conditions like weather, time of day, or audience demographics. Unlike traditional DOOH, pDOOH enables real-time purchasing of ad space through automated bidding platforms, reducing lead times and allowing for on-the-fly optimization. This makes campaigns faster to launch, more responsive to changing conditions, and easily accessible through leading Demand-Side Platforms (DSPs), often allowing for reuse of existing digital content.
Reach Fashionâs Most Influential Global Audience in June 2025
Whether you're a luxury brand, fashion-tech innovator, or high-end lifestyle labelâthis is your moment to connect with the worldâs most powerful fashion and luxury consumers during Milan Fashion Week, the most influential week in the global fashion calendar.
Milan Fashion Week is a global audience magnet, pulling in:
- High-net-worth individuals shopping for the next exclusive statement.
- Celebrity trendsetters & VIP stylists who dictate whatâs next in fashion.
- Global fashion media & content creators who broadcast to millions.
- Buyers, retailers, and luxury decision-makers ready to place orders.
- Affluent travelers & fashion-forward millennials and Gen Z.
Strategic Venue Breakdown
Milan Malpensa Airport â 15M Weekly Impressions
We get you in front of high-spending, high-intent global travelers.
These are the buyers, editors, stylists, and luxury consumers arriving ready to engage. The airport is your first opportunity to make an impressionâbefore they even check into their hotel or attend a show. Visibility here positions your brand as first to greet fashionâs elite.

Camera Nazionale della Moda Italiana Fashion Hub (Piazza Mercanti)- 65 million Impressions
We get you exposure to fashionâs futureâwhile itâs still being discovered.
This is the epicenter for emerging designers and trendsetters. Media outlets, creative scouts, and cultural curators gather here to find whatâs next. Your brand benefits by being part of that discoveryâaligned with innovation, authenticity, and newness.

Galleria Vittorio Emanuele II & Piazza del Duomo- 70 Million weekly impressions
We get you seen at Milanâs most photographed, filmed, and shared location.
Here, your brand becomes part of the cultural narrative. This is where influencers shoot, press captures moments, and luxury consumers roam. Visibility in this iconic plaza doesnât just provide impressionsâit earns you a place in the social and visual memory of Fashion Week.

Fiera Milano City- 3.6M Weekly Impressions
We get you in front of the industryâs power players.
The official home of Milan Fashion Weekâs runway shows and the epicenter of global fashion media attention.
Buyers, label executives, press coordinators, and decision-makers gather here to shape what gets stocked, published, and promoted globally. Your campaign appears at the heart of the business of fashionâright where strategic choices are being made.

Via Tortona & Brera District- 7 Million Weekly Impressions
We get you close to the creative core of Fashion Week.
These districts are where the artistry of fashion is most alive. Designers, editors, and cultural producers frequent these neighborhoods for their authenticity and inspiration. Your brand benefits by showing up in the context of innovation, not just commerce.

Fondazione Prada, Armani Teatro & Triennale Milano
We get you access to fashionâs most exclusive circles.
These venues host the shows everyone talks aboutâbut only a few attend. Invited guests include celebrities, private clients, global press, and brand owners. Presence here communicates prestige. Youâre not chasing attentionâyouâre commanding it.

âď¸ What's Included:
- Location-matched media placements across DOOH, mobile, and contextual inventory.
- Custom audience targeting including travelers, HNWIs, fashion executives, and trendsetters.
- Dynamic creative support (video, multilingual, retargeting).
- Real-time dashboards + transparent impression-level reporting.
Why Choose Us?
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Mapped to Fashion Weekâs Real-World Geography
Every placement is aligned with where fashion conversations are happening live.
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Global Media Planning Expertise
Our team works with brands across Paris, Dubai, NYC, and Milanâs top advertising zones.
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Live Performance Monitoring
Full analytics on every screen, geo-zone, and format used.