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Dominate Smart Out of home Advertising at Milan Fashion Week June 2025

Dominate Smart Out of home Advertising at Milan Fashion Week June 2025

Programmatic ads across Milan Fashion Week’s top venues. 160M+ impressions.

What is programmatic DOOH?

Programmatic Digital Out-of-Home (pDOOH) takes the advantages of traditional DOOH and enhances them with data, speed, and flexibility. It uses data analytics to offer detailed insights into campaign performance, allowing advertisers to trigger specific ads based on real-time conditions like weather, time of day, or audience demographics. Unlike traditional DOOH, pDOOH enables real-time purchasing of ad space through automated bidding platforms, reducing lead times and allowing for on-the-fly optimization. This makes campaigns faster to launch, more responsive to changing conditions, and easily accessible through leading Demand-Side Platforms (DSPs), often allowing for reuse of existing digital content.

Reach Fashion’s Most Influential Global Audience in June 2025

Whether you're a luxury brand, fashion-tech innovator, or high-end lifestyle label—this is your moment to connect with the world’s most powerful fashion and luxury consumers during Milan Fashion Week, the most influential week in the global fashion calendar.

Milan Fashion Week is a global audience magnet, pulling in:


Strategic Venue Breakdown

 Milan Malpensa Airport â€“ 15M Weekly Impressions

We get you in front of high-spending, high-intent global travelers.
These are the buyers, editors, stylists, and luxury consumers arriving ready to engage. The airport is your first opportunity to make an impression—before they even check into their hotel or attend a show. Visibility here positions your brand as first to greet fashion’s elite.


Camera Nazionale della Moda Italiana Fashion Hub (Piazza Mercanti)- 65 million Impressions

We get you exposure to fashion’s future—while it’s still being discovered.
This is the epicenter for emerging designers and trendsetters. Media outlets, creative scouts, and cultural curators gather here to find what’s next. Your brand benefits by being part of that discovery—aligned with innovation, authenticity, and newness.


Galleria Vittorio Emanuele II & Piazza del Duomo- 70 Million weekly impressions

We get you seen at Milan’s most photographed, filmed, and shared location.
Here, your brand becomes part of the cultural narrative. This is where influencers shoot, press captures moments, and luxury consumers roam. Visibility in this iconic plaza doesn’t just provide impressions—it earns you a place in the social and visual memory of Fashion Week.


 Fiera Milano City- 3.6M Weekly Impressions

We get you in front of the industry’s power players.

The official home of Milan Fashion Week’s runway shows and the epicenter of global fashion media attention.
Buyers, label executives, press coordinators, and decision-makers gather here to shape what gets stocked, published, and promoted globally. Your campaign appears at the heart of the business of fashion—right where strategic choices are being made.


 Via Tortona & Brera District- 7 Million Weekly Impressions

We get you close to the creative core of Fashion Week.
These districts are where the artistry of fashion is most alive. Designers, editors, and cultural producers frequent these neighborhoods for their authenticity and inspiration. Your brand benefits by showing up in the context of innovation, not just commerce.


 Fondazione Prada, Armani Teatro & Triennale Milano 

We get you access to fashion’s most exclusive circles.
These venues host the shows everyone talks about—but only a few attend. Invited guests include celebrities, private clients, global press, and brand owners. Presence here communicates prestige. You’re not chasing attention—you’re commanding it.


✔️ What's Included:

Why Choose Us?

✅ Mapped to Fashion Week’s Real-World Geography
Every placement is aligned with where fashion conversations are happening live.

✅ Global Media Planning Expertise
Our team works with brands across Paris, Dubai, NYC, and Milan’s top advertising zones.

✅ Live Performance Monitoring
Full analytics on every screen, geo-zone, and format used.


It’s Time to Position Your Brand at Fashion’s Pinnacle

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