What is programmatic DOOH?
Programmatic Digital Out-of-Home (pDOOH) takes the advantages of traditional DOOH and enhances them with data, speed, and flexibility. It uses data analytics to offer detailed insights into campaign performance, allowing advertisers to trigger specific ads based on real-time conditions like weather, time of day, or audience demographics. Unlike traditional DOOH, pDOOH enables real-time purchasing of ad space through automated bidding platforms, reducing lead times and allowing for on-the-fly optimization. This makes campaigns faster to launch, more responsive to changing conditions, and easily accessible through leading Demand-Side Platforms (DSPs), often allowing for reuse of existing digital content.
With a $3,000/day budget across New Jersey’s top airport digital inventory, your brand enjoys total audience capture during high-dwell, high-intent moments. Whether travelers are heading to boardroom deals or exotic escapes, you’ll be the brand they remember – before takeoff and long after landing.
📍 Strategic Airport Screen Selection – Curated for Maximum Visibility
- 159 Digital Screens Activated
- Get over 9.5 million impressions every week
- Extended dwell times (waiting areas, security, baggage claims)
- Heavy footfall zones (concourse, escalators, food courts)
- Flight-synced triggers (arrival/departure data & audience analytics)
Recommended Screen Highlights Include
Here are the most impactful zones to activate your programmatic DOOH ads:
- Departure Lounges (Airport Terminal Digital Screens)
- Among the highest dwell time areas in the airport
- Audiences include business travelers and international tourists
- Exposure window: 15 to 45 minutes per passenger
- Security Checkpoints (Transit Points)
- Peak audience alertness and waiting periods
- High frequency of daily travelers passing through
- Baggage Claim Zones (Arrival Areas)
- Ideal for capturing arriving passengers in a low-distraction setting
- Exposure duration: 20 to 60 minutes depending on baggage wait times
- Concourse & Walkway Screens
- Continuous exposure as travelers move between gates and terminals
- Perfect for sequential storytelling or multi-screen campaigns
- Food Court & Retail Waiting Areas
- Leisurely dwell time with relaxed audiences open to messaging
- Strong consumer intent for spending and purchasing
What You Get
This Media Package Includes:
✅ 30-Day pDOOH Campaign Across High-Traffic Airport Screens
✅ Coverage Across All Key Passenger Flow Points
✅ Smart Targeting by Flight Schedule, Time of Day & Screen-Level Footfall
✅ Complimentary Daily Monitoring + Mid-Campaign Optimization
Three Key Gains from Every Ad Touchpoint
- Hyper-Targeted Engagement
Use data-triggered screen activations to serve ads only when your target traveler is present. - Uncluttered, Distraction-Free Impact
Unlike online ads, your message appears solo on large airport displays – no competition, no skips. - Premium Brand Perception
Associating your brand with premium airport media elevates its trust and prestige instantly.
Investment Summary
Starting from just $3,000/day
