> ## Content Index
> Fetch the complete content index at: https://www.masscomglobal.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Dominate China's Executive Market with High-Impact Digital Ads on FTChinese
- URL: https://www.masscomglobal.com/dominate-chinas-executive-market-with-high-impact-digital-ads-on-ftchinese/
- Published: 2025-06-04T09:39:18.000Z
- Updated: 2025-06-12T07:59:32.000Z
- Description: Target HNW Chinese readers with FTChinese’s premium digital ad formats.
- Author: Prathish Cherian
- Tags: Media plans, China, Asia, Print + Online, Premium Buyers, Business & Investments, Affluent Travelers

**FTChinese.com**, the Chinese-language edition of the *Financial Times*. with over **10 million unique monthly users** and **3 million+ registered professionals**, this platform is where China’s top executives, financial leaders, and policy influencers engage with global business insights every day.

![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2025/06/image-26.png)

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## The Audience You Reach

FTChinese readers are not ordinary consumers—they are **China’s economic architects**:

- **68% hold Director roles or higher**
- **Avg. Monthly Income**: RMB 119K (\~USD 17.3K)
- **Avg. Household Assets**: RMB 8.34M (\~USD 1.21M)
- **85% with a University Degree or Higher**
- 53% purchased luxury goods last year
- Spent an average of RMB 198K (\~USD 28.7K) on art & collectibles

![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2025/06/image-27.png)

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##  Display Advertising (Mobile & Desktop)

Strategically position your brand across FTChinese’s high-traffic pages and apps, from interstitials to in-read video formats.

#### Ad Types Include:

- Interstitials (mobile splash ads)
- Top Banners and MPUs (mobile & desktop)
- Half-page MPUs and Big Leaderboards
- Native Ad Units for editorial-style exposure
- Billboard and In-Read Video formats (desktop)

![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2025/06/image-28.png)

![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2025/06/image-29.png)

### **Partner Content**

- **Type 1:** Single Article Page – Designed and hosted by FTChinese
- **Type 2:** Multiple Articles with Hub – Structured series for deeper storytelling
- **Type 3:** Mirrored Hubs from FT.com – Seamlessly adapted and hosted by FTChinese
- **Type 4:** FT.com-hosted content, promoted via FTChinese with traffic-driving campaigns

**Traffic drivers include:**

- WeChat Weekend Posts
- Desktop tickers
- Native ads (mobile)
- Banner and MPU formats

![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2025/06/image-31-1.png)

![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2025/06/image-32-1.png)

## Partner Content Package for 1 Article

**Drive focused impact with a single, high-quality branded article.**  
Hosted on FTChinese and amplified via display + social, this format is a cost-effective entry point for brands looking to tell one strong story to China’s top financial and business decision-makers.

### Key Inclusions:

- 1 custom article hosted and promoted by FTChinese
- 2 posts in WeChat Weekend editions (prime visibility)
- Native Ad (Mobile): 375,000 impressions
- Banner Ad (Desktop): 120,000+ impressions
- MPU Ad (Desktop/Mobile): 56,000 impressions
- Traffic drivers via ticker or homepage display

**Estimated Pageviews:** 370–580  
*Translation services and content creation available upon request.* 
*Perfect for promoting reports, case studies, whitepapers, or executive interviews.*

![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2025/06/image-33-1.png)

![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2025/06/image-34-1.png)

## Section 2: Partner Content Campaign – **2–3 Article Packages**

Tell a deeper story with a multi-article branded content campaign—custom-designed by FTChinese, or adapted from your global content library.

#### Options include:

- 2 or 3 content articles, hosted on FTChinese.com
- Native ads with up to 375K mobile impressions
- MPU and desktop banner placements (up to 258K impressions)
- 1 or 2 **WeChat weekend post insertions**
- Desktop **ticker visibility** for 6 days
- Hub page options and traffic driver support

![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2025/06/image-44.png)

![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2025/06/image-45-1.png)

## Section 3: Display Advertising (Mobile & Desktop)

Place your message front and center where China’s business leaders browse daily.

#### Formats Include:

- Top Banner | MPU | Interstitial
- Native Ad Units (Editorial-style image + text)
- Half-Page MPU | Billboard | Big Leaderboard
- Video placements: In-Read, Billboard (15s muted)

## Section 3: Partner Content Campaign – 2–3 Article Packages

### **Ticker + Display Edition**

Deliver high-frequency brand exposure and premium storytelling through a multi-article campaign.

- 2–3 content articles hosted on FTChinese.com
- Desktop **ticker promotion** for 6 days (3 unique tickers)
- **Native mobile ad** with 375,000 impressions
- **MPU ad** across desktop and mobile with 258,000 impressions
- **Banner ad** (1200x120 or 969x90) with 176,000 impressions
- Estimated total visibility: **1,800+ pageviews**
- 30-day campaign duration

![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2025/06/image-47.png)

## Section 4: WeChat + Display Hybrid Campaigns

Combined Campaign Includes:

- WeChat Weekend Post (1 or 2 articles)
- Native mobile ad (375K impressions)
- MPU & desktop banner display (up to 176K impressions)
- Estimated pageviews: up to 2,000 onsite + 2,000 WeChat

![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2025/06/image-46.png)

## Section 5: Integrated Marketing Events & IP Campaigns

Maximize brand affinity by pairing media with **in-person and livestreamed engagement** through FTChinese’s signature events.

#### Popular Event Formats:

- **FTChinese Annual Forum** (Asia’s premier executive summit)
- **ReWired** (Innovation & culture-focused talk series)
- **View from the Top** (C-suite salon events)

50,000+ live event attendees  
500,000+ livestream viewers  
3M+ digital reach via social & FTChinese promotions

![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2025/06/image-48.png)

## Why Advertise With FTChinese?

✅ Free campaign planning by expert global media planners  
✅ Free performance tracking and monitoring  
✅ Fast campaign go-live with **100% success rate**

### Let’s Plan Your Campaign