What is programmatic DOOH?
Programmatic Digital Out-of-Home (pDOOH) takes the advantages of traditional DOOH and enhances them with data, speed, and flexibility. It uses data analytics to offer detailed insights into campaign performance, allowing advertisers to trigger specific ads based on real-time conditions like weather, time of day, or audience demographics. Unlike traditional DOOH, pDOOH enables real-time purchasing of ad space through automated bidding platforms, reducing lead times and allowing for on-the-fly optimization. This makes campaigns faster to launch, more responsive to changing conditions, and easily accessible through leading Demand-Side Platforms (DSPs), often allowing for reuse of existing digital content.
Full-Scale Brand Impact at One of America’s Busiest International Hubs
With over 11.8 million impressions per week, Houston IAH offers one of the most valuable environments in North American airport advertising. This $1,000/day pDOOH campaign activates your brand across 376 strategically placed digital screens, delivering both broad reach and precision targeting in a globally connected travel space.
Whether your brand targets international elites, business travelers, or high-spending families—Houston IAH ensures nonstop visibility, relevance, and recall.
📍 Strategic Airport Screen Selection – Designed for Maximum Traveler Engagement
- 376 Digital Screens in Premium Locations
Comprehensive coverage across terminals, lounges, TSA zones, concourses, food courts, baggage areas, and retail hubs. - 11.8 Million Weekly Impressions
Verified footfall data ensures optimal exposure to millions of flyers, week after week. - Extended Dwell Time Placements
Screens in high-wait zones such as departure lounges, TSA checkpoints, and baggage claims deliver ads to audiences during screen-dominant moments. - High-Footfall Pathways
Strategically embedded in concourses, escalators, and food courts to drive frequency and repeat exposures. - Flight-Synced & Real-Time Triggering
Leverage dynamic ad placement based on flight schedules, weather, and audience behavior data for hyper-contextual relevance.
All-Inclusive Full-Site Campaign – Starting from Just $3,000/Day
This campaign includes:
✅ Activation across all 376 digital screen assets
✅ Flexible ad formats (video, static, dynamic)
✅ Full programmatic delivery with optimization
✅ Real-time monitoring dashboard
✅ Expert-led planning, execution, and support
✅ No hidden fees – full transparency from start to finish
What You Gain from This Full-Scale Airport Media Plan
1. Total Terminal Takeover
Your brand is visible in every key passenger touchpoint, creating dominance across the full airport journey.
2. Global Brand Perception
Being visible at one of the busiest international airports adds instant credibility and prestige to your brand.
3. Precision + Scale Synergy
Target the right passengers with programmatic intelligence—without sacrificing volume or exposure.
Value-Added with Every Campaign
- Free strategic session with our expert global media planners
- Live campaign performance reporting dashboard
- Fastest go-live in the industry – under 72 hours
- 100% success rate guarantee on campaign delivery
Ready to Go Live in Houston?
Houston IAH is a global hub. With 376 programmatic-enabled screens, we help you activate a high-performance, high-frequency campaign—custom-built for real results.
Book Your Airport Campaign Today
