What is programmatic DOOH?
Programmatic Digital Out-of-Home (pDOOH) takes the advantages of traditional DOOH and enhances them with data, speed, and flexibility. It uses data analytics to offer detailed insights into campaign performance, allowing advertisers to trigger specific ads based on real-time conditions like weather, time of day, or audience demographics. Unlike traditional DOOH, pDOOH enables real-time purchasing of ad space through automated bidding platforms, reducing lead times and allowing for on-the-fly optimization. This makes campaigns faster to launch, more responsive to changing conditions, and easily accessible through leading Demand-Side Platforms (DSPs), often allowing for reuse of existing digital content.
Why JFK Airport Is the Smartest Place to Be Seen
John F. Kennedy International Airport is the heartbeat of global travel through New York. With 163 programmatically enabled digital screens and a staggering 8.6 million impressions weekly, this campaign is designed for brands that need impact, scale, and precision.
Reach a jet-set audience made up of:
- High-net-worth travelers and executives
- Global business decision-makers
- Affluent consumers and international elites
Campaign Overview
- Total Screens: 163
- Estimated Weekly Impressions: 8.6 million
- Format: Programmatic DOOH (dynamic, motion or static creatives)
- Pricing: Starting from $3,000/day
- Setup: Fast, flexible, and fully optimized by location and time of day
Why This JFK Programmatic DOOH Plan Delivers Maximum Value
1. Deep Coverage with Dominance
With 163 screens deployed across JFK, this campaign blankets key passenger zones with high-frequency visibility.
Top 3 Advertiser Benefits:
- Consistent brand recall throughout entire passenger journeys
- Broad yet premium reach across multiple terminals
- Ideal for mass-market luxury, global fintech, travel, and lifestyle brands
2. Data-Driven, Real-Time Programmatic Power
Leverage technology for smarter, more efficient advertising in a high-value environment.
Top 3 Advertiser Benefits:
- Ads adapt based on traffic patterns, time slots, and terminal behavior
- Schedule, optimize, and refresh creatives without delay
- Transparent analytics with real-time reporting dashboards
3. High Impression Volume at Strategic Cost
For $3,000/day, advertisers gain access to one of the worldâs most exclusive DOOH networksâwith ROI that rivals most digital channels.
Top 3 Advertiser Benefits:
- High-volume visibility at a globally recognized location
- Lower CPM for elite exposure
- Stronger brand equity built through airport prestige
Included With This Premium JFK Plan
â Global Media Strategy Included
Our experienced international planners tailor each campaign to your audience and objectives.
â Always-On Monitoring & Reporting
Get campaign performance insights, impression tracking, and optimization toolsâat no extra cost.
â Fastest Execution in the Industry
Campaigns go live faster with our 100% setup success guarantee and dedicated activation team.
Lock In the Power of JFK for Your Brand
These 163 screens donât just deliver impressionsâthey deliver influence, credibility, and conversion. With 8.6 million impressions weekly, JFK offers one of the highest value-per-dollar media buys available.
Start today from just $3,000/day.
