Australia Media Intelligence & Insight Report: Business Leaders and Investors 2025

This report provides comprehensive media intelligence and strategic insights for marketers and media planners targeting high-value business leaders and investors across Australia in 2025. With particular focus on campaign preparation and execution from May to December 2025, this analysis delivers actionable recommendations across market insights, advertising locations, audience segments, media channels, and optimal timing strategies. 

1. Market insights 

High-Net-Worth Individual Statistics 

• Australia hosts approximately 382,000 high-net-worth individuals (HNWIs) with investable assets exceeding AUD 1 million, representing a 4.2% growth from 2024 
• Ultra-high-net-worth individuals (UHNWIs with assets over AUD 30 million) number approximately 3,800, concentrated primarily in Sydney, Melbourne, and Perth 
• Family offices manage an estimated AUD 445 billion in assets, with growth projected at 7.1% through 2025 
• Average investable assets per HNWI: AUD 3.2 million 

Business and Financial Media Landscape 

• Print financial media reaches 38% of Australian business leaders monthly 
• Digital business news platforms achieve 84% penetration among C-suite executives 
• Business podcast listenership among decision-makers has grown 36% year-over-year 
• Premium business TV viewership captures 49% of institutional investors weekly 
• LinkedIn engagement among Australian business leaders exceeds global averages by 27% 

Key Advantages for Financial Advertisers 

• Australia's mandatory superannuation system creates a sophisticated investment audience with AUD 3.4 trillion in retirement assets 
• Increasing financial literacy initiatives have expanded the investor base by 12% annually 
• Rising Asian investment partnerships have created new cross-cultural advertising opportunities 
• Regulatory stability provides clear frameworks for financial marketing compliance 
• Strong economic growth projection of 3.1% in 2025 is driving increased investment activity 

Positive Market Trends 

• Regulatory enhancements to the Financial Adviser Standards creating more transparent investment environment 
• Economic resilience with projected GDP growth outpacing most developed economies 
• Rising sustainable investment focus with 42% of Australian investors prioritizing ESG factors 
• Fintech innovation hub expansion across Sydney and Melbourne attracting global investment talent 
• Strengthening trade relationships with ASEAN, creating new cross-border investment opportunities 

2. Exactly where to advertise 

Premium OOH Advertising Locations 

Sydney Financial District 

• Martin Place corridor: 68,000 daily business professionals, 42% in senior management 
• Barangaroo precinct: 23,000 financial services professionals daily, 57% with investment authority 
• Circular Quay digital billboards: 84,000 daily impressions, 36% business audience 
• Sydney Airport private terminal: 12,400 weekly HNWI travelers 

Melbourne Business Hub 

• Collins Street financial corridor: 51,000 daily business professionals 
• Docklands business district: 31,000 professionals daily, 29% in investment roles 
• Crown Melbourne complex: 18,000 daily business visitors, average income AUD 215,000 
• Melbourne Airport Tullamarine premium displays: 35,000 business travelers weekly 

Brisbane Commercial Core 

• Eagle Street financial precinct: 28,000 daily business professionals 
• One Brisbane Quarter: 12,000 daily financial decision-makers 
• Howard Smith Wharves: 8,500 daily business entertainment visitors 
• Brisbane Airport executive lounges: 14,000 weekly business travelers 

Perth Resources Hub 

• St Georges Terrace: 22,000 daily mining executives and investors 
• Elizabeth Quay development: 15,000 daily business professionals 
• Perth Convention Centre surrounds: 9,000 daily business event attendees 
• Perth Airport resource corridor: 11,000 weekly FIFO executives 

Gold Coast Investment Corridor 

• Broadbeach financial services district: 7,500 daily wealth management professionals 
• Main Beach luxury developments: 4,600 daily HNWI residents and visitors 
• Gold Coast Airport premium placements: 8,200 weekly business travelers 

Top 5 Business Regions with Investment Decision-Makers 

1. Sydney Metro 

• Economic profile: AUD 461 billion annual GDP, AUD 1.2 trillion under management 
• Industry specializations: Financial services, technology, professional services 
• Key locations: Sydney Opera House forecourt digital displays, Macquarie Street luxury offices 
• Media consumption: Heavy users of AFR, Bloomberg, and Australian Business Review 

2. Melbourne Inner City 

• Economic profile: AUD 328 billion annual GDP, AUD 840 billion under management 
• Industry specializations: Superannuation funds, property development, education investments 
• Key locations: Collins Street premium corridor, Southbank corporate district 
• Media consumption: High affinity for business podcasts and financial analysis platforms 

3. Perth Resources Belt 

• Economic profile: AUD 176 billion annual GDP, AUD 390 billion under management 
• Industry specializations: Mining, energy, infrastructure, agricultural investment 
• Key locations: West Perth mining headquarters zone, South Perth waterfront 
• Media consumption: Resource industry publications, commodity trading platforms 

4. Brisbane CBD and River Precinct 

• Economic profile: AUD 162 billion annual GDP, AUD 285 billion under management 
• Industry specializations: Property, infrastructure, tourism investment 
• Key locations: Eagle Street Pier, Riverside Centre, Queen's Wharf development 
• Media consumption: Property investment channels, development forums 

5. Canberra Governmental Hub 

• Economic profile: AUD 42 billion annual GDP, AUD 180 billion under management 
• Industry specializations: Government contracts, defense investment, public-private partnerships 
• Key locations: Parliamentary Triangle, Barton government precinct 
• Media consumption: Policy journals, government tender platforms, public affairs media 

3. Exactly whom to advertise to 

Top 7 Language Communities with High Business/Investment Activity 

1. English (Primary) 

• Market percentage: 76% of investment market 
• Characteristics: Traditional investment approaches, strong property and equity focus 
• Preferred investments: Australian equities, commercial property, managed funds 
• Media consumption: AFR, ASX announcements, ABC Business 
• Cultural nuances: High value on in-person advisement and institutional trust 

2. Mandarin Chinese 

• Market percentage: 8.2% of investment market 
• Characteristics: Family-oriented wealth management, long-term horizon 
• Preferred investments: Property development, education sector, tourism 
• Media consumption: Australian Chinese Business Review, WeChat business channels 
• Cultural nuances: Strong preference for referral-based business relationships 

3. Hindi/Punjabi 

• Market percentage: 4.6% of investment market 
• Characteristics: Entrepreneurial focus, active wealth creation 
• Preferred investments: Technology startups, franchising opportunities, small business 
• Media consumption: Indian Link Business, South Asian startup platforms 
• Cultural nuances: Community-based investment networks, collective decision-making 

4. Cantonese 

• Market percentage: 3.4% of investment market 
• Characteristics: Established wealth preservation, conservative outlook 
• Preferred investments: Blue-chip stocks, premium commercial property, bonds 
• Media consumption: Australian Chinese Daily, TVB business programming 
• Cultural nuances: High value on established business relationships and legacy 

5. Vietnamese 

• Market percentage: 2.8% of investment market 
• Characteristics: Growing wealth segment, active in small-medium enterprises 
• Preferred investments: Retail businesses, property syndicates, franchise networks 
• Media consumption: Vietnamese Business Australia network, community investment forums 
• Cultural nuances: Strong entrepreneurial networks, community-based financing 

6. Korean 

• Market percentage: 2.3% of investment market 
• Characteristics: Technology-focused investment, strategic corporate partnerships 
• Preferred investments: Tech startups, export businesses, innovation ventures 
• Media consumption: Korean business associations, tech investment platforms 
• Cultural nuances: Strong connections to Korean corporate investment networks 

7. Arabic 

• Market percentage: 2.1% of investment market 
• Characteristics: Diverse portfolio management, increasing Islamic finance focus 
• Preferred investments: Shariah-compliant vehicles, property development, healthcare 
• Media consumption: Middle Eastern business forums, Islamic finance platforms 
• Cultural nuances: Incorporation of religious values in investment decision-making 

Top 5 Investor/Business Segments by Profile 

1. C-Suite Executives 

• Decision factors: Strategic alignment, corporate growth opportunities, reputation enhancement 
• Investment patterns: Corporate development funds, strategic acquisitions, executive investment pools 
• Media touchpoints: Executive airport lounges, business class travel, premium financial publications 
• Investment authority: Average AUD 24.5 million discretionary corporate investment capacity 
• Key drivers: Performance metrics, competitive advantage, innovation leadership 

2. Private Equity and Venture Capitalists 

• Decision factors: Growth scalability, market disruption potential, exit opportunities 
• Investment patterns: Series A through C funding, corporate innovation partnerships 
• Media touchpoints: Investment forums, pitch competitions, industry transformation events 
• Investment authority: Managing portfolios averaging AUD 380 million 
• Key drivers: 10x return potential, management team capabilities, market timing 

3. Family Office Managers 

• Decision factors: Wealth preservation, generational planning, values alignment 
• Investment patterns: Diversified asset allocation, direct private investment, philanthropic tie-ins 
• Media touchpoints: Exclusive wealth management events, private banking channels 
• Investment authority: Average AUD 142 million in family assets 
• Key drivers: Long-term stability, tax efficiency, family legacy considerations 

4. Institutional Investors 

• Decision factors: Fiduciary responsibility, risk-adjusted returns, governance standards 
• Investment patterns: Structured investment vehicles, index-based strategies, alternative assets 
• Media touchpoints: Financial data terminals, institutional investment forums, regulatory updates 
• Investment authority: Managing funds averaging AUD 12.8 billion 
• Key drivers: Consistent performance metrics, compliance standards, sustainability frameworks 

5. High-Net-Worth Entrepreneurs 

• Decision factors: Industry disruption opportunities, personal passion alignment, control preferences 
• Investment patterns: Direct business investment, startup funding, private companies 
• Media touchpoints: Innovation showcases, exclusive founder networks, luxury lifestyle channels 
• Investment authority: Average AUD 8.4 million in personal investable assets 
• Key drivers: Personal involvement opportunities, industry transformation, legacy building 

4. Exactly how to advertise 

Airport and Aviation Opportunities 

• Sydney Airport Platinum business lounge displays: 18,600 weekly HNWI views 
• Melbourne Tullamarine Chairman's Lounge: 7,400 weekly C-suite impressions 
• Brisbane Qantas Business Lounge digital network: 12,300 weekly business travelers 
• Private terminal advertising at Sydney Bankstown: 2,200 weekly UHNWI impressions 
• Corporate jet branding opportunities across major airports: 1,600 weekly private flights 
• Cost efficiency: AUD 42 per thousand HNWI impressions 

Financial Publication Advertising 

• Australian Financial Review: 282,000 daily business leader readers, 67% investment decision-makers 
• The Australian Business section: 196,000 daily readers, 52% with investment authority 
• BRW digital platform: 420,000 monthly unique visitors, 71% senior management 
• Smart Investor magazine: 128,000 monthly readers, 82% active investors 
• ASX Investor Update: 380,000 opt-in investors, 100% shareholder audience 
• Cost efficiency: AUD 78 per thousand qualified investor impressions 

Premium Digital News Platforms 

• Financial Review Digital: 1.2 million monthly unique business visitors 
• Bloomberg Australia: 980,000 monthly financial professional users 
• Sydney Morning Herald Business: 1.8 million monthly readers, 42% investors 
• The Australian Business platform: 920,000 monthly business visitors 
• Business Insider Australia: 2.4 million monthly visitors, 38% investment decision-makers 
• Cost efficiency: AUD 56 per thousand verified business decision-maker impressions 

Business Broadcast Channels 

• ABC Business Breakfast: 425,000 daily viewers, 68% management positions 
• Sky Business News: 315,000 daily viewers, 74% investment decision-makers 
• CNBC Asia-Pacific: 280,000 Australian daily viewers, 81% business leaders 
• Bloomberg TV Australia: 185,000 daily viewers, 92% financial professionals 
• Business podcasts network (collective): 1.2 million weekly downloads, 77% management positions 
• Cost efficiency: AUD 92 per thousand C-suite impressions 

Financial Conference Sponsorships 

• Macquarie Australia Conference: 1,200 institutional investors and corporate leaders 
• Australian Investment Conference: 850 fund managers and investment analysts 
• Australia-China Business Forum: 680 cross-border investment leaders 
• Financial Services Council Summit: 720 wealth management professionals 
• Australian Resources Conference: 950 mining executives and investors 
• Cost efficiency: AUD 840 per qualified face-to-face investor engagement 

Programmatic Targeting Capabilities 

• Financial audience segments reach 78% of active Australian investors 
• Business decision-maker networks across premium publishers: 2.6 million professionals 
• Native content distribution through business news platforms: 4.2 million monthly reach 
• Retargeting capabilities across ASX investor visits: 1.8 million qualified investors 
• Geo-location targeting around financial districts: 580,000 professionals daily 
• Cost efficiency: AUD 38 per thousand verified investor impressions 

Connected TV and Streaming Platforms 

• Foxtel Business network programming: 420,000 weekly business viewers 
• Kayo Sports business subscriptions: 280,000 executive subscribers 
• LinkedIn Live business events: 860,000 Australian business professional viewers 
• Bloomberg TV app streaming: 315,000 monthly active Australian users 
• YouTube financial channels content network: 1.4 million Australian business subscribers 
• Cost efficiency: AUD 67 per thousand business decision-maker impressions 

Premium B2B Industry Publications 

• Mining Monthly: 42,000 resources executives 
• Healthcare Investor Australia: 38,000 healthcare investment professionals 
• Australian Technology Investor: 58,000 tech investment decision-makers 
• Property Investment Professional: 71,000 property developers and investors 
• Agricultural Capital Review: 28,000 agribusiness investors 
• Cost efficiency: AUD 120 per thousand sector-specific investment decision-makers 

Language-Specific Business Media 

• Chinese Business Herald: 86,000 Chinese-Australian business leaders 
• Indian Executive magazine: 42,000 Indian-Australian business owners 
• Korean Business Review Australia: 26,000 Korean investors 
• Vietnamese Enterprise Australia: 19,000 Vietnamese business owners 
• Arabic Investors Council channels: 22,000 Arabic-speaking investors 
• Cost efficiency: AUD 95 per thousand multicultural business leader impressions 

5. Exactly when to advertise 

Quarterly Investment Cycles 

• May-June 2025: Pre-EOFY investment acceleration period with 28% higher activity 
• July-August 2025: New financial year planning with 32% higher strategic investment consideration 
• September-October 2025: AGM season with 41% higher corporate development focus 
• November-December 2025: Year-end capital allocation period with 36% higher completion urgency 

Major Business Conferences Calendar 

• May 12-14, 2025: Australian Investment Forum (Sydney) 
• June 8-10, 2025: Asia-Pacific Financial Summit (Melbourne) 
• August 18-20, 2025: Australian Resources Investment Conference (Perth) 
• September 15-17, 2025: Fintech Investment Showcase (Sydney) 
• October 7-9, 2025: Family Office Congress Australia (Gold Coast) 
• November 24-26, 2025: Australian Business Leaders Forum (Canberra) 

Budget Period Planning 

• Federal Budget response window: May 18-31, 2025 (28% higher investment reassessment) 
• State budget analysis periods (NSW, VIC, QLD): June-July 2025 
• Mid-year economic forecast review: December 1-15, 2025 (26% higher portfolio adjustment) 
• Corporate tax planning window: November 10-30, 2025 (33% higher strategic investment) 

Industry-Specific Events 

• Mining: Diggers & Dealers Forum (August 3-5, 2025, Kalgoorlie) 
• Technology: Australian Innovation Summit (September 22-24, 2025, Sydney) 
• Property: Australian Property Investment Showcase (October 12-14, 2025, Melbourne) 
• Financial Services: Australian Banking & Wealth Summit (November 3-5, 2025, Sydney) 
• Healthcare: Medical Investment & Innovation Forum (June 22-24, 2025, Brisbane) 

Language Community Business Calendar Events 

• Chinese Australian Business Excellence Awards: May 26, 2025 (Sydney) 
• India-Australia Economic Partnership Forum: July 15-16, 2025 (Melbourne) 
• Korean-Australian Commerce Anniversary Gala: September 8, 2025 (Sydney) 
• Vietnamese-Australian Enterprise Summit: October 20, 2025 (Melbourne) 
• Middle Eastern Investment Dialogue: November 12, 2025 (Sydney) 

Regional Timing Considerations 

• Sydney: Financial services conference season (August-October) 
• Melbourne: Property and wealth management showcases (June-September) 
• Perth: Resources investment forums (May-July, peak commodity focus) 
• Brisbane: Infrastructure and development announcements (September-November) 
• Canberra: Government policy and tender announcement periods (May-June, November-December) 

6. Conclusion & recommendations 

Key Takeaways 

• Australia's investment landscape is experiencing strong growth with increasing diversity in both investor profiles and opportunity sectors 
• Digital transformation of financial services is creating new targeted media opportunities 
• Multicultural investment communities require specialized messaging and channels 
• Regional investment focuses offer highly targeted sector-specific opportunities 
• Timing strategies aligned with fiscal calendars significantly enhance performance 

Strategic Recommendations 

• Allocate 35% of media budget to premium digital business platforms for foundational reach 
• Dedicate 25% to highly targeted OOH in financial districts and premium business locations 
• Invest 20% in conference presence and business event sponsorships for direct engagement 
• Reserve 15% for strategic broadcast partnerships during key investment planning windows 
• Assign 5% for specialized multicultural business media targeting language communities 

Language and Regional Targeting Strategy 

• Develop Mandarin and Cantonese creative executions for property and education investment verticals 
• Create Hindi-language messaging focused on technology and entrepreneurial opportunities 
• Tailor regional messaging to sector strengths: resources (Perth), finance (Sydney), property (Melbourne) 
• Implement Vietnamese and Korean language strategies for emerging growth business segments 
• Deploy Arabic-language materials with focus on Shariah-compliant investment opportunities 

Channel Integration Guidance 

• Begin with premium digital thought leadership content to establish credibility (May-June) 
• Add targeted OOH in financial districts during AGM season (September-October) 
• Integrate conference sponsorships aligned with sector focus periods 
• Implement broadcast partnerships during budget response windows 
• Deploy programmatic targeting throughout the investor decision journey, intensifying during key fiscal periods 

Timing Strategy Advice 

• Launch initial awareness phase in May-June 2025 (pre-EOFY planning period) 
• Intensify presence during July-August 2025 (new financial year allocation window) 
• Peak investment during September-October 2025 (AGM season opportunity window) 
• Conversion focus during November-December 2025 (year-end completion urgency) 
• Maintain continuous presence across digital business platforms throughout all phases 

Regional Prioritization Framework 

1. Sydney (35% allocation): Financial services focus, institutional investor concentration 
2. Melbourne (28% allocation): Wealth management, property development, family offices 
3. Perth (17% allocation): Resources investment, Asian market connections 
4. Brisbane (12% allocation): Growth markets, development opportunities, emerging wealth 
5. Canberra (8% allocation): Government relations, policy influence, regulatory insight 

By implementing these strategic recommendations and leveraging the detailed insights presented throughout this report, marketers can effectively engage high-value business leaders and investors across Australia throughout the critical May-December 2025 period, driving measurable investment activity and building enduring financial brand presence in this sophisticated market.