
What is programmatic DOOH?
Programmatic Digital Out-of-Home (pDOOH) takes the advantages of traditional DOOH and enhances them with data, speed, and flexibility. It uses data analytics to offer detailed insights into campaign performance, allowing advertisers to trigger specific ads based on real-time conditions like weather, time of day, or audience demographics. Unlike traditional DOOH, pDOOH enables real-time purchasing of ad space through automated bidding platforms, reducing lead times and allowing for on-the-fly optimization. This makes campaigns faster to launch, more responsive to changing conditions, and easily accessible through leading Demand-Side Platforms (DSPs), often allowing for reuse of existing digital content.
Place your brand at the heart of Houston's George Bush Intercontinental Airport (IAH)âone of Americaâs top aviation hubsâwith this pDOOH campaign that delivers immeasurable scale and strategy.
With a daily budget of just $1000/day, your ads will be live across a strategic selection of 371 digital screens, targeting over 11 million weekly travelersâall while leveraging the intelligence of real-time, programmatic delivery.

Strategic Airport Screen Selection â Optimized for Visibility & Efficiency
- 371 Digital Screens in Key Zones
Strategically selected screen placements throughout the airport for consistent exposure. - Over 11 Million Weekly Impressions
High-frequency impressions from diverse domestic and international traveler flows. - Extended Dwell Zones
Target waiting areas like lounges, baggage claim, and TSA checkpoints where travelers are stationary and screen-focused. - High-Traffic Hotspots
Concourse pathways, escalator banks, food courts, and retail corridors provide maximum footfall and repeated ad exposures. - Smart Targeting Triggers
Flight-synced ad placements ensure your message appears at the right timeâaligned with passenger movements and airport data.
Cost-Efficient Campaign Package
All-Inclusive Investment: Starting from just $1,000/day
This includes:
- Access to 371 strategically chosen digital screens
- Full creative flexibility (video, static, rich media)
- Programmatic ad serving with smart pacing
- Real-time monitoring dashboard
- No added fees â 100% media investment transparency
â What You Gain With This Budget-Friendly Airport Plan
- Nationwide Reach with Local Precision
Houston IAH serves business travelers, families, and global passengersâyour message connects at scale. - Efficient Frequency Without Overspend
Get repeat brand exposures with optimized delivery, even at a lower daily spend. - Premium Association on a Modest Budget
Appear in an elite airport environment alongside global brands without high-ticket media rates.
Plus, Every Package Comes With:
- Free live campaign monitoring & reporting
- Global media planner support â included at no cost
- 100% campaign success rate guarantee