Kuching International Airport (KCH) is Sarawakâs main international gateway and one of East Malaysiaâs busiest terminals. It plays a central role in connecting travelers across Malaysia, Indonesia, Brunei, and international tourists arriving in Borneo.
With a mix of domestic flyers, inbound tourists, and regional business travelers, your campaign here delivers sustained engagement across high-dwell and high-traffic zonesâfrom the public concourse to arrival immigration and departure lounges.
Campaign Coverage: Multi-Zone Brand Domination
â Wall Banners â Public Concourse (Level 3) & Check-in Areas
Placed in front of check-in counters and along passenger flows, these banners ensure every departing traveler sees your brand multiple times.
Advantages:
- Long visibility during wait and queue time
- Powerful for establishing brand recall and presence
- Ideal for fintech, telco, travel, and lifestyle brands
â Light Boxes â Arrival Immigration Counters
Strategically placed illuminated media where all inbound passengers stop during clearance.
Advantages:
- Captures 100% of arriving traffic
- Strong message delivery in a low-distraction zone
- Excellent for hospitality, ride-hailing, SIM/internet providers
â Wall Banners â Domestic & International Arrival Walkways
Placed along the route passengers walk between gates, immigration, and luggage zones.
Advantages:
- Continuous engagement during transition
- Repeated messaging opportunity
- Great for tourism, events, and family-oriented brands
â Pillar Branding â Public Concourse & Immigration Hall
Eye-level branded pillars offer immersive, space-dominating visuals.
Advantages:
- Captures passenger gaze from all directions
- Works well with product launches and brand storytelling
- Excellent for financial services and real estate visibility
â Glass Wraps â Domestic Lounge & Concourse
Sleek glass vinyls in seating and entry areas of domestic lounges engage a relaxed and premium audience.
Advantages:
- Brand association with comfort and leisure
- High visibility in a low-clutter zone
- Strong for tech, fashion, luxury, and wellness sectors
Why Choose Kuching International Airport?
1. Strategic East Malaysia Gateway
Kuching serves as a major transit hub for Borneo and nearby ASEAN citiesâperfect for regional campaign targeting.
2. High Passenger Dwell Time
Airport design and flow ensure extended visibility and message retention.
3. Multi-Format Coverage = Deep Brand Penetration
Glass wraps, banners, pillars, and lightboxes create a fully immersive brand journey.
Best Suited For:
- Tourism boards, airlines, and hospitality brands
- Education and international schools
- Financial services, insurance, and remittance platforms
- Health & wellness, hospitals, and clinics
- Fashion, electronics, and OTT platforms
Campaign Offer Includes:
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Multiple media formats and high-impact locations
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Free expert campaign planning by global airport media specialists
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Fast execution and full compliance with airport authority
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Real-time reporting and campaign performance monitoring
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100% delivery success across Malaysiaâs airport ecosystem
Own the Travel Experience in East Malaysiaâs Busiest Terminal
Kuching International Airport offers unparalleled access to East Malaysian audiences and cross-border travelers. Whether your goal is visibility, conversions, or awarenessâthis campaign delivers.
Book Your Free Campaign Planning Session Now