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# Advertise on Orchard Road’s Most Iconic Outdoor Screens
- URL: https://www.masscomglobal.com/advertise-on-orchard-roads-most-iconic-outdoor-screens/
- Published: 2025-07-08T11:02:40.000Z
- Updated: 2025-08-19T04:54:59.000Z
- Description: Catch all arriving travelers at Kaohsiung Airport with premium LED at customs exit.
- Author: Prathish Cherian
- Tags: Media plans, Singapore, Asia, Premium Buyers, Business & Investments, Affluent Travelers

Orchard Road is Singapore’s epicenter for luxury, fashion, and lifestyle. With iconic malls, flagship stores, and world-class hotels, it’s the ultimate location to influence purchase decisions among a **global and affluent urban audience**.

## Premium Media Opportunities

### 1\. **Orchard Gateway – The Digital Showcase**

**Location:** Across from major fashion flagships including Apple and Nike  
**Format:** Giant Digital LED Screen  
**Size:** 12m (H) x 9.5m (W)  
**Creative Types:** Static, 2D/3D video, dynamic campaigns  
**Audience Reach:** 40,000 – 50,000 daily  
**Booking Options:** Up to 80% share of voice (max. 4 advertisers)

**Top-tier brands have previously launched successful campaigns here, including fashion, luxury, and entertainment giants.**

**Advertiser Advantages:**

- Capture consumer attention in Singapore’s busiest upscale shopping zone
- Perfect positioning for product launches and high-visibility branding
- Maximize impact with immersive video formats in a high-footfall area

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### 2\. **Prestige Lightbox Billboard on Orchard Road**

**Location:** Above hotel entrance on a prominent stretch of Orchard Road  
**Format:** Backlit Lightbox Billboard  
**Size:** 6m (H) x 6.8m (W)  
**Target Audience:** International travelers, luxury shoppers, professionals from nearby embassies and offices

**Ideal for brands in fashion, beauty, tech, tourism, finance, and lifestyle.**

**Advertiser Advantages:**

- Prime visibility for both pedestrian and vehicle traffic
- High dwell-time exposure from foot traffic and hotel guests
- Direct alignment with premium shopping and entertainment hubs

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## Audience Insights

✔️ **Affluent international tourists** from Southeast Asia, China, Australia, and Europe  
✔️ **Local Ultra High Net Worth individuals** and emerging mass-affluent segments  
✔️ **Embassy staff, business travelers, and expats** concentrated in the Orchard district

With constant footfall from top malls and five-star hotels, your campaign will reach a hyper-targeted, purchase-ready audience with high brand affinity.

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## Your Campaign Includes

✅ Free campaign strategy consultation with global media planners  
✅ Comprehensive monitoring and reporting — no added cost  
✅ Fastest execution turnaround — go live in 48–72 hours  
✅ 100% planning and execution success rate  
✅ Creative review support for optimal ad performance

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## Launch Your Next Campaign in the World’s Luxury Capital

**Start Your Campaign Strategy Session Today**