Orchard Road is Singaporeâs epicenter for luxury, fashion, and lifestyle. With iconic malls, flagship stores, and world-class hotels, itâs the ultimate location to influence purchase decisions among a global and affluent urban audience.
Premium Media Opportunities
1. Orchard Gateway â The Digital Showcase
Location: Across from major fashion flagships including Apple and Nike
Format: Giant Digital LED Screen
Size: 12m (H) x 9.5m (W)
Creative Types: Static, 2D/3D video, dynamic campaigns
Audience Reach: 40,000 â 50,000 daily
Booking Options: Up to 80% share of voice (max. 4 advertisers)
Top-tier brands have previously launched successful campaigns here, including fashion, luxury, and entertainment giants.
Advertiser Advantages:
- Capture consumer attention in Singaporeâs busiest upscale shopping zone
- Perfect positioning for product launches and high-visibility branding
- Maximize impact with immersive video formats in a high-footfall area
2. Prestige Lightbox Billboard on Orchard Road
Location: Above hotel entrance on a prominent stretch of Orchard Road
Format: Backlit Lightbox Billboard
Size: 6m (H) x 6.8m (W)
Target Audience: International travelers, luxury shoppers, professionals from nearby embassies and offices
Ideal for brands in fashion, beauty, tech, tourism, finance, and lifestyle.
Advertiser Advantages:
- Prime visibility for both pedestrian and vehicle traffic
- High dwell-time exposure from foot traffic and hotel guests
- Direct alignment with premium shopping and entertainment hubs
Audience Insights
âď¸ Affluent international tourists from Southeast Asia, China, Australia, and Europe
âď¸ Local Ultra High Net Worth individuals and emerging mass-affluent segments
âď¸ Embassy staff, business travelers, and expats concentrated in the Orchard district
With constant footfall from top malls and five-star hotels, your campaign will reach a hyper-targeted, purchase-ready audience with high brand affinity.
Your Campaign Includes
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Free campaign strategy consultation with global media planners
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Comprehensive monitoring and reporting â no added cost
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Fastest execution turnaround â go live in 48â72 hours
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100% planning and execution success rate
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Creative review support for optimal ad performance
Launch Your Next Campaign in the Worldâs Luxury Capital
Start Your Campaign Strategy Session Today