Advertise on Ethiopian Airlines Inflight Entertainment: Reach Africa’s Sky-High Audience

Advertise Inflight Across Africa’s Largest Airline Network

Ethiopian Airlines, Africa’s #1 airline by passenger volume and international routes, offers advertisers unparalleled access to a premium and engaged audience across 120+ destinations. With inflight video ads delivered directly to passengers on personal screens, your brand takes center stage during long-haul international flights, business-class journeys, and global transit hubs.

This is not just advertising — it’s commanding attention above the clouds, where distractions are few and impact is at its highest.

Why Ethiopian Airlines Inflight Advertising Delivers

Global Visibility Through a Dominant African Carrier

• Flag carrier of Ethiopia with direct routes across Africa, Europe, Asia, the Middle East, and the Americas
• Over 20 million passengers a year, including diplomats, business leaders, and luxury travelers
• Part of Star Alliance, offering global trust and seamless brand alignment

Built-In Attention on Every Flight

• Ads played on IFE (Inflight Entertainment) seatback screens
• Long-haul flights offer 6–8 hours of average entertainment watch time
• Inflight visibility guaranteed across all classes — Economy, Business, and beyond

100% Brand Safety and Engagement

• No skip button, no ad blockers, no distractions
• Premium personal screen experience: 1080p or 720p video, stereo sound
• Fully brand-safe environment with viewer exclusivity

Inflight Advertising Formats That Captivate

Standard Video Ads

• Pre-roll or mid-roll placement
• High-definition delivery (1920x1080 or 1280x720)
• Audio in AAC, stereo channels (L/R) at 48kHz
• File specs: H.264 codec, ≤4Mbps bitrate, 8-bit, progressive scan
• Optional caption file in .vtt or .srt format with valid timecode starting at 00:00:00:01

Sponsored Content / Branded Segments

• Custom editorial-style videos embedded in the entertainment system
• Perfect for destination marketing, documentaries, and product showcases
• Multi-segment or episodic storytelling opportunities

Custom Channel Takeovers

• Own a full content category or entertainment block (e.g., Business, Travel, Food)
• Available for tourism boards, banks, airlines, telecoms, luxury retail, or FMCG brands

3 Major Advantages of Inflight Advertising with Ethiopian Airlines

1. Maximum Brand Exposure Time
Unlike traditional media, passengers spend hours with their screens. Your content is experienced without interruption in a premium environment.

2. Reach High-Value Audiences
Business travelers, top-spending tourists, international investors, and pan-African diplomats make up a high-value target group.

3. Strategic Global Route Network
Your brand travels on flights connecting Dubai, London, Frankfurt, New York, Johannesburg, and dozens of major business and tourism destinations.

Target Audience Demographics

Bonus: Combine Your Campaign with Selamta Magazine

Selamta is the official inflight magazine of Ethiopian Airlines — a luxury print and digital publication delivered on every flight and at key touchpoints across the globe.

Why Selamta Delivers Additional Value

• Published bimonthly and distributed across 20 million+ passenger journeys
• Read by a premium mix of business, diplomatic, and leisure travelers
• Available at Addis Ababa’s leading hotels, Ethiopian Airlines sales offices, embassies, and international lounges
• Features business, travel, tech, culture, and destination content with high editorial credibility

Selamta Readership Snapshot

• 36% from North America
• 26% from Africa
• 23% from Europe
• 13% from Asia

Editorial Content Pillars

• Adventure of Travel – Feature stories about top cities on Ethiopian's route map
• Vitality of Business – Insight into commerce and pan-African enterprise
• Richness of Culture – Art, music, food, fashion, heritage, and local stories

Selamta is more than a magazine — it is a collector’s publication and a national treasure within Ethiopia, often kept by readers for years.

Transparent Investment, Maximum ROI

Your campaign benefits from:

✔ All-inclusive seatback screen visibility
✔ Premium audience targeting
✔ Creative compliance checks and tech support
✔ Free campaign monitoring and post-launch reporting
✔ Global media planning experts to optimize performance

Campaigns launch fast — planned and executed with 100% delivery assurance.

Why Top Brands Choose Ethiopian Airlines Advertising

“Ethiopian’s inflight network gave us unmatched access to African decision-makers and transit audiences. Our tourism promo generated a 34% increase in search interest from three key countries.”
— Tourism Board Client

“Ad visibility was consistent, and our video got millions of impressions with zero wastage. Highly recommend it for any brand targeting Africa or the global African diaspora.”
— Global Telco Brand Lead

FAQs About Ethiopian Airlines Inflight Advertising

How long can my inflight video ad be?
Typically 30 to 90 seconds. Longer formats available for sponsored content.

What kind of file formats are supported?
H.264, 1080p or 720p, closed GOP structure, progressive scan, AAC stereo audio. Captions in .srt or .vtt formats are optional but recommended.

Can I advertise in different languages?
Yes, including multilingual content with subtitles or localizations.

Do I get campaign reporting?
Yes. Free reporting and monitoring are included with all campaigns.

I don’t have a video — can you help?
Yes. We offer production support and localization services through trusted partners.

Ready to Take Off?

Let’s Put Your Brand On Board

Get Free Campaign Assistance Now – Our global media planners will build your flight-ready plan in just 48 hours. No fees, no delays.

Submit your video. We handle the rest.
Get full tracking and visibility post-launch.
Start seeing results — fast.

Don’t Miss Your Chance to Dominate Inflight Media Across Africa

Book Your Ethiopian Airlines Campaign Today