> ## Content Index > Fetch the complete content index at: https://www.masscomglobal.com/llms.txt > Use this file to discover other available public pages before exploring further. # Advertise in Yicai: Reach China's Business and Finance Audience Online - URL: https://www.masscomglobal.com/advertise-in-yicai-reach-chinas-business-and-finance-audience-online/ - Published: 2026-10-22T14:34:23.000Z - Updated: 2026-10-23T08:38:59.000Z - Description: How to advertise in Yicai, China's digital business and finance news platform, across its website and apps. - Author: Prathish Cherian - Tags: Media plans, Print + Online, Premium Buyers, Business & Investments, China, Yicai, Global Publication, Asia Publications, China's Prime, Chinese, English [![Advertise in Yicai: reach China's business and investor readers](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/yicai-banner-logo.png)](https://calendly.com/masscomgx/15min?ref=masscomglobal.com) ![](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/China--Yicai.webp) ## **Advertise in Yicai: What Brands Need to Know** **Advertise in Yicai** to reach Chinese business professionals, investors and finance readers through a digital news platform focused on the economy, markets, technology and entrepreneurs. The content is built around business, so your message appears among readers who follow money and companies. For global advertisers, Yicai is a digital route into China's business community. It also runs an English-language service, Yicai Global, so one plan can cover Chinese-language and international readers. This guide covers what the placement delivers, where your brand can appear and how our expert team at Masscom Global books it for you. ## **Why Yicai Works for Investors and High-Net-Worth Readers** 01 Business-first content Coverage centres on the economy, finance, technology and entrepreneurs, which keeps advertising in a relevant setting. 02 Digital reach A website and mobile apps give flexible placements across desktop and mobile. 03 Chinese and English options Yicai Global, launched in August 2016, serves English-language readers alongside the Chinese-language service. ![Yicai reader persona infographic: who reads Yicai, typical roles, income, age and attributes of its business and investor audience in China](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/yicai-persona.png) Who reads Yicai: reader persona for business and investor audiences in China. ![Yicai media insights infographic: reader profile, geographic coverage and reach for business and investor audiences in China](https://storage.ghost.io/c/88/dd/88ddefb2-6684-4167-a64a-d211c461ea3e/content/images/2026/10/yicai-insights.png) Yicai media insights: reader profile, coverage and reach for business and investor audiences in China. Yicai website yicai.com [Visit Yicai website](https://www.yicai.com/?ref=masscomglobal.com) --- ## **Media Intelligence: Reaching Investors and High-Net-Worth Readers in China** ### **Why Yicai Matters in China** Yicai is the business and finance news brand of Yicai Media Group, covering China's economy, finance, technology, startups and entrepreneurs. Its English-language service, Yicai Global, launched in August 2016, with a new website and iOS and Android apps released on 30 August 2017 (Yicai Global, 2017). ### **What the Published Data Says About the Audience** - **Reader type.** Business professionals, investors and finance readers who follow China's economy and markets. - **English service.** Yicai Global launched in August 2016 and is available on web and mobile apps (Yicai Global, 2017). - **Distribution.** Yicai Global content is distributed through partners including Bloomberg, Dow Jones and Nikkei (Yicai Global, 2017). ### **A Media Planner's View: Where to Place** Use Yicai as a digital business layer for investor and executive audiences in China. Website and app placements around market, economy and corporate news suit finance, property, technology and premium services. Pair it with other Chinese business titles and with airport media to add reach among travelling executives. We plan the full mix from one brief. ### **Masscom Expert Recommendation: Why Advertise Here** Yicai is a business and finance news platform, and its coverage of the economy, markets and companies attracts the professionals and investors that financial, property, technology and premium brands want to reach. We use it as a digital layer in China plans where reaching business readers at scale matters. **How we would use it.** We would build around website and app placements, with timing aligned to market and economic news cycles. Creative is adapted into Simplified Chinese, with English for Yicai Global where international readers matter. **Our guidance.** We decide the mix of Chinese-language and English-language placements from your target reader and objective, and handle all creative adaptation within the plan. ### **How We Would Run Your Yicai Campaign** We start with the audience you need to reach, whether that is investors, business owners or high-net-worth families, and work back to the title, section and edition that put you in front of them. The schedule follows from that. The rest is ours to handle: creative adapted for Simplified Chinese, the insertion booked and proofed, and reporting once the advertisement has run. --- ## **Where Can Your Brand Appear in Yicai?** - **Website.** Display and branded placements on the Yicai site. - **Mobile apps.** Placements within the Yicai news apps. - **Yicai Global.** English-language placements for international business readers. Available formats, positions and lead times vary by edition, so our expert team at Masscom Global confirms them with the publisher for your dates. --- ## **Why Advertise in Yicai?** Yicai gives advertisers a digital route to China's business and finance readers, with Chinese and English services. It works well as part of a wider China plan alongside other business titles and airport media. ### **Key Reasons Advertisers Choose It** 1. **Business focus.** Content centres on the economy, finance and technology. 2. **Digital flexibility.** Website and app placements can be timed to news cycles. 3. **Two languages.** Chinese and English services reach domestic and international readers. --- ## **Book Yicai Through Masscom Global** Our expert team at Masscom Global plans and books premium press and digital placements for brands targeting business and high-net-worth audiences in over 140 countries. Tell us your objective, budget and dates and we will confirm current rates and positions for Yicai. ✅ **Placement guidance across print and digital** ✅ **Creative and localisation support** ✅ **Coordination with airport, OOH and digital media** ✅ **Reporting once your placement is live** [**Book a Free Strategy Call**](https://calendly.com/masscomgx/15min?ref=masscomglobal.com) --- ## **Frequently Asked Questions** ### **How do I advertise in Yicai?** Our expert team at Masscom Global plans and books Yicai placements. Share your objective, target reader and dates, and we handle formats, creative and scheduling. ### **Does Yicai reach high-net-worth individuals and investors?** Yes. Its business and finance coverage draws investors, executives and entrepreneurs, which suits wealth, banking, property and premium brands. Our expert team at Masscom builds the plan around that audience. ### **Where should I advertise to reach investors in China?** Yicai works well as a digital business layer, and we can pair it with other business titles and airport media. Our expert team at Masscom plans these together from one brief. ### **Should I use Yicai's website or app?** Website placements give broad reach, while the apps reach readers on mobile through the day. We choose the mix by objective and timing. ### **How much does Yicai advertising cost?** Rates depend on format, section, position and timing. Our expert team at Masscom Global confirms current rates against your brief. ### **Do you handle Simplified Chinese creative for Yicai?** Yes. Our expert team at Masscom Global coordinates Simplified Chinese adaptation, and can combine Yicai with airport media for wider reach.